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RiceBran Technologies Exhibiting at Natural Products Expo West

H&N Acquisition to Support Demand for Derivative Products

SCOTTSDALE, Arizona, February 25, 2014 /PRNewswire/ --

RiceBran Technologies (NASDAQ: RIBT) and (RIBTW) ("RBT"), a global leader in the production and marketing of value added products derived from rice bran, today announced that RBT is exhibiting at Booth #8623 at the upcoming Natural Products Expo West trade show from March 7 to March 9, 2014 at the Anaheim Convention Center in Anaheim, California.

RBT will exhibit its range of minimally processed, hypo-allergenic, gluten free, non-GMO stabilized rice bran ingredients and patented rice bran derivatives at Natural Products Expo West, the leading trade show in the natural, organic and healthy products industry.  Natural Products Expo West is expected to attract over 60,000 industry professionals and 3,000 exhibitors to the Anaheim Convention Center.

Dr. Robert Smith, SVP of Sales and Business Development for RBT commented, "Based on growing consumer demand for highly nutritious, gluten-free, vegan and minimally processed products, Natural Products Expo West is the ideal venue for exhibiting our proprietary and patented rice bran and derivative products. We will be highlighting the health and nutritional benefits that can be achieved by incorporating our ingredients into a diverse range of healthy foods from beverages, nutrition bars, cereals, and pastas to high-end companion pet nutrition products."

W. John Short, CEO & President of RBT commented "Natural Products Expo West provides an excellent opportunity to highlight the enhanced capabilities resulting from our recent acquisition of H&N Distribution.  In addition to delivering our individual functional ingredients, we are now in a position to provide turnkey, packaged finished product offerings to a variety of retail, direct-to-consumer and direct marketing customers based on our proprietary and patented ingredients blended with other sources of proteins and phytonutrients to produce healthy and natural products that compete effectively in the health and wellness markets."

On January 2, 2014 RBT acquired H&N Distribution, Inc. ("H&N"), a formulator and co-packer of healthy and natural products for the direct marketing, internet sales and retail distribution markets both domestically and internationally.  H&N founder Mark McKnight has completed his relocation to RBT's corporate headquarters in Scottsdale, Arizona and has taken the roles of Senior Vice President of Contract Manufacturing and a member of RBT's Senior Management Committee while retaining his position as President of RBT's H&N subsidiary.

Inquiries regarding RBT's and H&N's healthy and natural product offerings should be directed to Dr. Robert Smith at rsmith@ricebrantech.com, Joon Park, Vice President for Human Ingredient Product Sales, at jpark@ricebrantech.com and/or  Mark McKnight at mmcknight@ricebrantech.com.

Forward-Looking Statements

This release contains forward-looking statements, including, but not limited to, statements about RiceBran Technologies' expectations regarding increased sales in the nutraceutical and functional foods market, new product development and launches, and improvements in sales. These statements are made based upon current expectations that are subject to known and unknown risks and uncertainties.  RiceBran Technologies does not undertake to update forward-looking statements in this news release to reflect actual results, changes in assumptions or changes in other factors affecting such forward-looking information.  Assumptions and other information that could cause results to differ from those set forth in the forward-looking information can be found in RiceBran Technologies' filings with the Securities and Exchange Commission, including its most recent periodic reports.

About RiceBran Technologies

RiceBran Technologies is a human food ingredient and animal nutrition company focused on the procurement, bio-refining and marketing of numerous products derived from rice bran. Rice Bran Technologies has proprietary and patented intellectual property that allows us to convert rice bran, one of the world's most underutilized food sources, into a number of highly nutritious human food ingredient and animal nutrition products. Our target markets are human food ingredients and animal nutrition manufacturers and retailers, as well as natural food, functional food and nutraceutical supplement manufacturers and retailers, both domestically and internationally. More information can be found in our filings with the SEC and by visiting our website at http://www.ricebrantech.com .

Investor Contact:
Ascendant Partners, LLC
Fred Sommer
+1(732)410-9810
fred@ascendantpartnersllc.com

SOURCE RiceBran Technologies

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