|By Business Wire||
|February 25, 2014 08:02 AM EST||
Today, global demand-side platform The Trade Desk, Inc. announced $20M in Series B funding led by Hermes Growth Partners with additional participation from seed and Series A investor IA Ventures. The growth round will further power The Trade Desk’s expansion into its international markets, including Europe, Asia Pacific, Australia, and Northern Asia. Following the round, Alex Kayyal of Hermes Growth Partners joins The Trade Desk board of directors.
Within the last 12 months, The Trade Desk opened offices in Singapore, Sydney, Australia, and Hamburg, Germany, as well as expanding into major US media markets outside its Ventura, Calif. headquarters and New York offices. While the team has more than doubled in size, the company remains committed to growing strategically in core media markets in response to client demand.
Juan Villalonga, co-founder of Hermes Growth Partners and former chairman and CEO of Telefónica adds, “We are pleased to join Jeff Green and The Trade Desk as they grow the programmatic advertising ecosystem. The opportunity to expand internationally was of particular interest, and we are excited to partner with The Trade Desk in its next chapter of growth.”
Kayyal adds, “In meeting with the leadership team, understanding Jeff’s vision for the industry, and seeing their performance during the last four years, we knew we had found an opportunity to support a company at a core moment of growth. We look forward to sharing continued success.”
Series A investor IA Ventures, led by founder and managing partner Roger Ehrenberg, joined this funding round. Ehrenberg agrees: “We have been partners with Jeff and The Trade Desk since the beginning, and we’re thrilled to join a growth round that will fuel its phenomenal performance on a global scale.” Ehrenberg continues, “Jeff has achieved undeniable results and is laser-focused on evolving the advertising industry. It’s a combination we are proud to power.”
Green, The Trade Desk’s CEO and co-founder, highlights that the company has been profitable for more than a year, growing revenue by hundreds of percentage points year-over-year on limited capital. “This round’s goal is to fuel uninhibited growth. Nearly $600B is spent in all advertising globally each year, and right now RTB represents only $4B. As budgets continue to shift into programmatic, we are building a buyer’s platform that will power companies for years to come.”
Green continues, “We found the right partners on this round in the team at Hermes Growth Partners, and are thrilled to see Roger and the team at IA Ventures double down on the success we have seen thus far.” The Trade Desk’s Chief Operating Officer, Rob Perdue, also joins the company’s board of directors.
About The Trade Desk, Inc.
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, and video advertising campaigns.
The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.
Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe, and Asia. For more information, or to request a demonstration of the platform, please visit http://www.thetradedesk.com.
About Hermes Growth Partners
Hermes Growth Partners is a growth equity firm focused on the technology sector globally. We invest in high-potential companies led by exceptional entrepreneurs. Our goal is to help each entrepreneur scale and accelerate the growth of their business to create value. We provide extensive operational experience, in-depth sector knowledge and long-term capital. More information is available at www.hermesgrowthpartners.com.
About IA Ventures
IA Ventures is an early-stage venture capital firm that invests in companies creating competitive advantage through data. We believe that using data as a core asset will drive innovation in everything from storage and processing infrastructure to analytics to data-driven products and services. With that in mind, we focus on businesses that use cutting-edge technology to manage and extract value from today's massive, occasionally unstructured, often real-time datasets. For more information, please visit http://www.iaventures.com/
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
Jul. 27, 2015 10:00 PM EDT Reads: 1,306
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 27, 2015 09:45 PM EDT Reads: 958
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...
Jul. 27, 2015 09:00 PM EDT Reads: 2,014
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
Jul. 27, 2015 08:45 PM EDT Reads: 173
Delphix, the market leader in Data as a Service (DaaS), has been announced winner of the DevOps Solution Award at the prestigious Computing Vendor Excellence Awards in London. The awards celebrate the achievements of the technology vendors and service providers that are leading the field of enterprise IT. Delphix was recognised as the vendor demonstrating the most effective support of DevOps culture for its ability to improve time to market and collaboration between teams.
Jul. 27, 2015 08:00 PM EDT Reads: 252
"Our biggest growth area has been the security services, the managed services - the things that differentiate us in the market that there is no client that's too small and there's no client that's too big," explained Paul Mazzucco, Chief Security Officer at TierPoint, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 27, 2015 06:30 PM EDT Reads: 302
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
Jul. 27, 2015 06:00 PM EDT Reads: 328
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 27, 2015 06:00 PM EDT Reads: 514
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Jul. 27, 2015 05:30 PM EDT Reads: 1,328
Sysdig has announced two significant milestones in its mission to bring infrastructure and application monitoring to the world of containers and microservices: a $10.7 million Series A funding led by Accel and Bain Capital Ventures (BCV); and the general availability of Sysdig Cloud, the first monitoring, alerting, and troubleshooting platform specializing in container visibility, which is already used by more than 30 enterprise customers. The funding will be used to drive adoption of Sysdig Clo...
Jul. 27, 2015 05:00 PM EDT Reads: 398
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Jul. 27, 2015 03:00 PM EDT Reads: 426
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
Jul. 27, 2015 03:00 PM EDT Reads: 1,220
"We do data integration for B2B also application to application, and we do data management and enable Big Data," explained Pat Adamiak, Vice President, Product Marketing at Liaison Technologies, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 27, 2015 03:00 PM EDT Reads: 296
"We specialize in testing. DevOps is all about continuous delivery and accelerating the delivery pipeline and there is no continuous delivery without testing," noted Marc Hornbeek, Sr. Solutions Architect at Spirent Communications, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 27, 2015 02:45 PM EDT Reads: 315
How do you securely enable access to your applications in AWS without exposing any attack surfaces? The answer is usually very complicated because application environments morph over time in response to growing requirements from your employee base, your partners and your customers. In his session at @DevOpsSummit, Haseeb Budhani, CEO and Co-founder of Soha, shared five common approaches that DevOps teams follow to secure access to applications deployed in AWS, Azure, etc., and the friction an...
Jul. 27, 2015 02:30 PM EDT Reads: 437