Click here to close now.


News Feed Item

BloomReach Reinvents Personalized Site Discovery For Every Visitor On Any Device

Big Data Application Gives Marketers and Merchants Unprecedented Insights With First Integrated Approach To Search, Navigation and Personalization

MOUNTAIN VIEW, Calif., Feb. 25, 2014 /PRNewswire/ -- BloomReach, creators of the leading big-data marketing applications, today launched BloomReach Search, Navigation and Personalization (SNAP), a smart application that personalizes site discovery for all consumers on any device or channel in real-time. In addition, BloomReach SNAP exposes its big-data insights to marketers and merchants so that they can drive more revenue and better site-wide consumer engagement.


For consumers, BloomReach SNAP connects user experiences anonymously as they shop across devices, and then dynamically adapts sites' search, navigation and content uniquely to each visitor. Using the industry's most sophisticated web-search algorithms, it combines behavioral patterns, natural-language processing, machine-learning and other signals of intent to instinctively present the most relevant search results, left-navigation and contextual filters.

BloomReach SNAP functions autonomously and learns from all visits, but allows marketers and merchants to make data-driven decisions that enhance and teach the smart machine using a rich set of analytics and visual controls. This big-data-driven approach represents a paradigm shift for marketers, who typically have used extensive manual processes to adjust sites for specific business objectives. While BloomReach SNAP can optimize a site for each consumer's behavior, merchants can make sure that specific pages or products are always or more easily discovered regardless of consumer queries. Without logging on to multiple site-management applications, BloomReach SNAP presents them with real-time data such as revenue per visit (RPV), conversions or other metrics site-wide that give the marketers insights into how to drive more revenue.

Unlike other onsite and personalization applications that mirror early internet search technology with manual tags, rules and hierarchies, BloomReach SNAP uses the industry's most powerful natural-language processor to extract and connect product attributes to the countless ways that consumers describe and discover online – learning from all channels, visitors and devices. Merchants can tailor the experience without writing extensive rules, manually tagging content or testing proscribed combinations for quality search results or "personalization."

BloomReach SNAP continuously interprets site content and web-wide demand to present new or return visitors with personalized search and navigation, while automatically refining the experience as visitor context changes in real-time.

In addition to today's launch, BloomReach also announced an expanded ecosystem partnership with International Business Machines (IBM), to natively integrate BloomReach SNAP with WebSphere Commerce as the premium, upgraded site search, navigation and personalization technology.  The integration will be available in the coming months.

Why Personalization Matters:

  1. Gartner predicts that by 2018, companies that have fully invested in all types of online personalization will outsell that do not by more than 30 percent.
  2. 60 percent of marketers note they struggle to personalize content in real-time, yet 77 percent believe real-time personalization is crucial.
  3. 75 percent of marketers say "dynamic, personalized content" across channels is very important, but most are still in planning stages.  
  4. 55 percent of consumers think website recommendations based on their past browsing and shopping behavior are "desirable to receive."

BloomReach SNAP is built on BloomReach's signature technology, the Web Relevance Engine, a smart machine that uses machine-learning and natural-language processing to synthesize understanding, intent and implications within a retailer's content, one billion consumer visits per week and one billion consumer interactions web-wide per day. Deb Shops and Sears Hometown and Outlet are the first customers of BloomReach SNAP.

"Engagement is central to driving our business online and off, and Sears Hometown and Outlet is committed to delivering the most relevant content to our customers, whether they search, browse or want recommendations on what to buy. We also recognize that consumers use different devices at every point in their path-to-purchase, and BloomReach SNAP gives us the ability to deliver real-time personalization while giving our merchants the data to inform their actions," said Donnie Franzen, director of e-commerce at Sears Hometown and Outlet. "Having the ability to respond to individual shoppers in real-time is essential to giving customers what they want quickly, while driving our bottom line."

How BloomReach SNAP Combines Smart Marketers with the Smart Machine:

  1. Boost or Bury – Marketers and merchants can promote or demote products based on real-time performance metrics.
  2. Page Creation informed by data and WSYWIG editing – Create, curate and manage category pages recommended by the machine or by merchants. Then, customize for specific performance metrics or campaigns.
  3. Goal-optimized site-search results – Create new category pages or redirect queries to existing pages to optimize for specific goals like relevance, revenue per visit and engagement.

What BloomReach SNAP Personalizes for Each Consumer:

  1. Individual-centered experience –From content recommendations, search results and the left-hand navigation and filters, the user experience automatically adapts to the intent and preferences of each visitor.
  2. Cross-device – Without visitor authentication, personalization elements like previously viewed products, dynamic categories and more adapt and learn from each visitor as they move across devices through their individual path-to-purchase.
  3. Consumer-driven discovery – Visitors visually browse similar products by clicking "More Like This." Visitors get the most advanced search-engine-like recommendations based on their observed tastes for certain styles, sizes, brands and even sale items through "Just For You."

"Consumers' onsite experience should be as personal and as responsive as physically shopping in a well-designed store with a helpful staff. We built BloomReach SNAP to analyze and respond to every consumer interaction – ultimately connecting user experiences as they shop across devices," said Raj De Datta, co-founder and CEO of BloomReach. "At the same time, no one knows a business's objectives like its marketers and merchants, so we also developed tools that empower these experts to take data-driven actions to reach their goals."

About BloomReach
BloomReach's big data marketing applications drive new revenue by consuming web-wide and website data to interpret consumer demand and deliver more relevant user experiences on any marketing channel. BloomReach's unique big data marketing applications that drive revenue – BloomReach Organic Search for organic-search customer acquisition and BloomReach SNAP for Desktop, Tablet and Mobile for cross-channel-optimized personalized discovery experiences – are built on BloomReach's signature technology, the Web Relevance Engine (WRE). The BloomReach WRE analyzes consumer interactions across billions of pages, leverages the web's collective intelligence, and incorporates machine-learning to predict demand and deliver relevant content such as enhanced landing pages, intuitive alternative navigation or social trends.

BloomReach is headquartered in Mountain View, Calif., and is backed by investment firms Bain Capital Ventures, NEA, and Lightspeed Ventures. For more information, please visit

SOURCE BloomReach

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Y...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application del...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
We are rapidly moving to a brave new world of interconnected smart homes, cars, offices and factories known as the Internet of Things (IoT). Sensors and monitoring devices will touch every part of our lives. Let's take a closer look at the Internet of Things. The Internet of Things is a worldwide network of objects and devices connected to the Internet. They are electronics, sensors, software and more. These objects connect to the Internet and can be controlled remotely via apps and programs. ...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...