|By Business Wire||
|February 25, 2014 09:09 AM EST||
Cardlytics, the leader in Card-Linked Marketing, will be speaking at the ANA Brand Masters Conference in Hollywood, Florida. Kasey Byrne, Chief Marketing Officer, will be discussing the topic “Speaking to the Consumer in B2B Marketing.”
The session will highlight how reaching through to consumers may be the best way to influence B2B buyers. Kasey will share Cardlytics’ recent experience in deploying B2C strategies to educate B2B audiences on the benefits of Card-Linked Marketing. The discussion will then be opened to marketers in the audience to gain their thoughts and perceptions on the topic.
- Who: Kasey Byrne, CMO, Cardlytics
- What: Cardlytics – “Speaking to the Consumer in B2B Marketing”
- Where: ANA Brand Masters Conference | The Westin Diplomat & Spa, 3555 South Ocean Drive, Hollywood, FL 33019
- When: Thursday, February 27th @ 7:30 am EST in the Atlantic Ballroom
For more information about the ANA Brand Masters Conference in Hollywood, Florida click here.
Cardlytics is a leading advertising & technology company and the pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, the company has insight into consumer purchase behavior for ~70% of U.S. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to millions of active buyers, through online banking and mobile banking applications. Cardlytics data insights and analytics services informs the targeting of high-performing ad campaigns as it provides uniquely valuable insights into customer profiles, preferences and incentives.
Cardlytics is headquartered in Atlanta, with offices in London, New York and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.
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