|By PR Newswire||
|February 25, 2014 10:15 AM EST||
LIVONIA, Mich., Feb. 25, 2014 /PRNewswire/ -- Valassis, a leader in intelligent media delivery, released today the annual topline report of U.S. coupon trends in 2013 prepared by its subsidiary, NCH Marketing Services, Inc. Findings in the NCH Coupon Facts Report point to an evolving mix of media and promoted products impacting distribution and redemption in 2013.
The number of coupons issued to consumers in 2013 for consumer packaged goods (CPG) products, on the whole, increased in 2013 by a healthy 3.3 percent, bringing the total to 315 billion coupons distributed.
Additionally, consumer interest in coupons remained strong. The 2014 Valassis Shopper Marketing Survey found that the share of consumers who reported using coupons regularly in 2013 remained steady at 80.9 percent. Among the consumers who reported using more coupons in 2013, 45.7 percent of them said they found that more coupons were available.
However, marketers at CPG manufacturers and retailers deployed strategies and tactics for coupons uniquely appropriate to their brands and banners, producing very different results across product categories, companies and retail channels.
"A wide variety of coupon marketing approaches to engage shoppers with brands and activate shopper store preferences resulted in an evolving mix of products being promoted with coupons, as well as an evolving mix of coupon media being used by retailers and manufacturers to promote those products in 2013," said Charlie Brown, NCH Vice President of Marketing.
In the non-food segment, marketers distributed 5.8 percent more coupons in 2013, while marketers in the food segment distributed 0.9 percent fewer coupons. The net effect was an increase in the share of total coupons promoting non-food products that redeem at a lower average rate than food coupons.
In addition, Marx, a Kantar Media solution, measured an 18.3 percent increase in the number of new products introduced with a free-standing insert (FSI) coupon in 2013. New product promotions changed the mix of coupons in the market, which impacts redemption volume, as new products tend to redeem at a lower average rate than coupons for high market- share brands.
The evolving product mix, therefore, contributed to decreased redemption response. Among those consumers who reported using fewer coupons in 2013, the number one reason (49.1 percent) was that they could not find coupons for the products they wanted to buy.
The media mix utilized by marketers for coupons further evolved in 2013. The FSI continued to grow as the dominant vehicle for distributing coupons, accounting for 91.2 percent of all coupons distributed. Digital coupons (including print-at-home, mobile, social and downloadable coupons to a loyalty card) continued double-digit growth in 2013, although they still account for less than 1 percent of all coupons distributed.
CPG marketers continued to shorten the amount of time consumers had to redeem coupons. The average coupon offer duration declined from 9.3 weeks in 2012 to 8.6 weeks in 2013. While the average duration was shorter for both food and non-food coupons, it was the food segment that drove the overall trend, reducing average duration by more than a week.
Shorter durations tend to suppress redemption. In fact, 28.7 percent of consumers who reported using fewer coupons in 2013 said that coupons expire before they have a chance to use them, the second most cited reason for reduced coupon use.
While the divergent strategies and tactics of individual marketers produced different results across categories, companies and brands, their net effect was to manage redemption. In the food segment, overall redemption remained flat from the prior year. In the non-food segment, the media mix, products promoted and short duration of offers resulted in a 100 million decrease in redemption volume. As a result, the total volume of CPG coupons redeemed in the United States in 2013 fell by 3.4 percent to 2.8 billion.
The moderate decline in redemption volume was experienced in some degree across all of the major retail formats. However, the products promoted and evolving mix of coupon media affected redemption volume differently within the retail channels. With a steady volume of food product redemption and paperless coupon adoption at specific retailers, the Grocery Store channel experienced the smallest decline in redemption volume (-0.7 percent) compared to the non-food impact on total redemption volume in Mass (-6.3 percent), Drug (-2.8 percent) and Other retail formats (-11.7 percent). As a result, Grocery Stores were able to regain some of their previously lost redemption share from competing retail formats.
For more information about the 2014 NCH Coupon Facts report, visit www.nchresourcecenter.com.
Valassis is a leader in intelligent media delivery, providing over 15,000 advertisers proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients' most valuable shoppers, offering unparalleled reach and scale. Valassis subsidiaries include Brand.net, a Valassis Digital Company, and NCH Marketing Services, Inc. RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. For insights on intelligent media delivery, visit www.valassis.com. Valassis is a wholly owned subsidiary of Harland Clarke Holdings Corp., www.harlandclarke.com.
Enterprises can achieve rigorous IT security as well as improved DevOps practices and Cloud economics by taking a new, cloud-native approach to application delivery. Because the attack surface for cloud applications is dramatically different than for highly controlled data centers, a disciplined and multi-layered approach that spans all of your processes, staff, vendors and technologies is required. This may sound expensive and time consuming to achieve as you plan how to move selected applicati...
Sep. 3, 2015 07:30 AM EDT Reads: 117
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
Sep. 3, 2015 07:30 AM EDT Reads: 411
ElasticBox, the agile application delivery manager, announced freely available public boxes for the DevOps community. ElasticBox works with enterprises to help them deploy any application to any cloud. Public boxes are curated reference boxes that represent some of the most popular applications and tools for orchestrating deployments at scale. Boxes are an adaptive way to represent reusable infrastructure as components of code. Boxes contain scripts, variables, and metadata to automate proces...
Sep. 3, 2015 07:30 AM EDT
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Sep. 3, 2015 06:30 AM EDT Reads: 500
Containers are not new, but renewed commitments to performance, flexibility, and agility have propelled them to the top of the agenda today. By working without the need for virtualization and its overhead, containers are seen as the perfect way to deploy apps and services across multiple clouds. Containers can handle anything from file types to operating systems and services, including microservices. What are microservices? Unlike what the name implies, microservices are not necessarily small,...
Sep. 3, 2015 06:00 AM EDT
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing thes...
Sep. 3, 2015 06:00 AM EDT
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
Sep. 3, 2015 05:15 AM EDT Reads: 2,018
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Com...
Sep. 3, 2015 05:00 AM EDT Reads: 1,583
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Sep. 3, 2015 05:00 AM EDT Reads: 493
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
Sep. 3, 2015 04:45 AM EDT Reads: 521
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
Sep. 3, 2015 04:00 AM EDT Reads: 731
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
Sep. 3, 2015 02:30 AM EDT Reads: 1,685
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
Sep. 3, 2015 01:00 AM EDT Reads: 1,642
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Sep. 2, 2015 11:45 PM EDT Reads: 641
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so the...
Sep. 2, 2015 11:15 PM EDT Reads: 235