Welcome!

News Feed Item

Technology Is Driving Business Innovation and IT Executives Are Taking the Lead

IDG Enterprise's 2014 Role & Influence of the Technology Decision-Maker Research Details IT Purchase Process and Use of Peers, Tech Content Sites and Video

FRAMINGHAM, MA -- (Marketwired) -- 02/25/14 -- IDG Enterprise -- the leading enterprise technology media company comprising Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld -- releases the results from the 2014 Role & Influence of the Technology Decision-Maker research. The study reveals the IT roles involved at each stage of the technology purchase process, the resources relied on to stay informed on new technologies as well as vendor engagement during the purchase process.

Technology is a Business Driver and IT Executives are Leading the Charge
More than half of organizations (58%) responded that their CEO promotes technology as a critical/high priority for driving business innovation. IT is taking the lead on these initiatives as the IT purchase process begins and ends with IT executives, from determining business needs (82%) with line of business leaders to approving the purchase (70%) (see infographic). To ensure the selected technology aligns with the organizations goals and infrastructure 34% said that IT needs to sign-off on all expenditures.

IT executives rely on their teams to evaluate requirements, products and vendors for consideration. Decisions are not made in a silo, on average 17 individuals are involved in major tech purchases at enterprise companies (1,000+ employees) compared to six individuals at SMB companies (less than 1,000 employees). This has greatly increased since 2011, when enterprises were relying on 11.5 individuals and SMBs turned to five.

"Given the numerous emerging and disruptive technologies, IT executives rely on their team to research solutions for business goals and to drive innovation," said Matthew Yorke, CEO, IDG Enterprise. "With more individuals involved in IT purchases, marketers have the ability to communicate the correct message to each person based on their role in the purchase process."

IT Decision-Makers Turn to Trusted Sources During Purchase Process
IT decision-makers (ITDMs) are flooded with content on new technologies. To stay up-to-date on new technologies, they turn to trusted resources, including peers (71%), technology content sites (70%) and search engines (58%). Throughout the purchase process, more than half of IT heads will visit a vendor website for information. The majority of ITDMs (70%) stated that the credibility of vendor content increases when it is associated with a trusted third-party (Click to tweet). Video continues to be a popular tool for learning with the majority of ITDMs (88%) having watched a tech-related video in the past three months. Watching a tech related video results in ITDMs taking action; 63% research a product and 54% visit a vendor's website or contacted a vendor for more information. However, not just any video will drive engagement. Eighty-two percent of ITDMs said that the quality of video production favorably impacts their opinion of a company or product.

"Vendors have the opportunity to be a relied upon resource, which can potentially reduce the sales cycle. Building a robust content library that incorporates unbiased and well packaged materials tied to the education needs of IT decision-makers can encourage conversations and further engagement," continued Yorke.

IT Purchase Process Shorter with Familiar Vendors
Current vendors have an easier time getting on ITDMs calendars. Traditionally, ITDMs spend 4.41 hours a week with current vendors compared to 2.54 hours with vendors they are not doing business with. Heads of IT are spending more time with new vendors compared to non-IT heads (3.37 and 1.59 hours respectively), which could be tied to their need for understanding of edge and BtoC technologies entering the enterprise. Familiarity with a vendor also impacts the purchase cycle. The purchase cycle for major technology purchases with a familiar vendor is about half the amount of time (3.3 months) compared to an unfamiliar vendor (6.2 months). Minor IT purchases have a shorter purchase cycle (3.68 months) compared to major purchases (5.57 months).

To receive the complete study results contact Sue Yanovitch at [email protected].

About the IDG Enterprise Role & Influence of the Technology Decision-Maker
IDG Enterprise's 2014 Role and Influence survey was conducted across more than 1,100 IT and security decision-makers from a range of industries. The research goal was to gain a better understanding of the evolving role and influence of technology buyers in today's corporate enterprise. All respondents are involved in at least one of the following steps in the purchase process of IT products and services: evaluation, recommending/selecting vendors, determining requirements, determining the business need, approval/authorization, or selling internally. Additionally, we surveyed 250 business leaders from the Global Market Insights panel to compare priorities among the two groups.

About IDG Enterprise
IDG Enterprise, an International Data Group (IDG) company, brings together the leading editorial brands (Computerworld, InfoWorld, Network World, CIO, CSO, ITworld, CFOworld and CITEworld) to serve the information needs of our technology and security-focused audiences. As the premier hi-tech B2B media company, we leverage the strengths of our premium owned and operated brands, while simultaneously harnessing their collective reach and audience affinity. We provide market leadership and converged marketing solutions for our customers to engage IT and security decision-makers across our portfolio of award-winning websites, events, magazines, products and services. In addition, the CIO Executive Council -- a peer advisory service -- delivers on the business, technology, and leadership needs for the world's elite CIOs and their respective staffs. IDG's DEMO conferences provide a platform for today's most innovative and eye-opening technologies to publically launch their solutions.

Company information is available at www.idgenterprise.com.
Follow IDG Enterprise on Twitter: @IDGEnterprise
Join IDG Enterprise on LinkedIn

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Apache Hadoop is a key technology for gaining business insights from your Big Data, but the penetration into enterprises is shockingly low. In fact, Apache Hadoop and Big Data proponents recognize that this technology has not yet achieved its game-changing business potential. In his session at 19th Cloud Expo, John Mertic, director of program management for ODPi at The Linux Foundation, will explain why this is, how we can work together as an open data community to increase adoption, and the i...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
SYS-CON Events announced today that Interface Masters Technologies, a leader in Network Visibility and Uptime Solutions, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading vendor in the network monitoring and high speed networking markets. Based in the heart of Silicon Valley, Interface Masters' expertise lies in Gigabit, 10 Gigabit and 40 Gigabit Eth...
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software sec...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, showed how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningful f...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
"We have several customers now running private clouds. They're not as large as they should be but it's getting there. The adoption challenge has been pretty simple. Look at the world today of virtualization vs cloud," stated Nara Rajagopalan, CEO of Accelerite, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, will discuss recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model f...