Welcome!

News Feed Item

Technology Is Driving Business Innovation and IT Executives Are Taking the Lead

IDG Enterprise's 2014 Role & Influence of the Technology Decision-Maker Research Details IT Purchase Process and Use of Peers, Tech Content Sites and Video

FRAMINGHAM, MA -- (Marketwired) -- 02/25/14 -- IDG Enterprise -- the leading enterprise technology media company comprising Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld -- releases the results from the 2014 Role & Influence of the Technology Decision-Maker research. The study reveals the IT roles involved at each stage of the technology purchase process, the resources relied on to stay informed on new technologies as well as vendor engagement during the purchase process.

Technology is a Business Driver and IT Executives are Leading the Charge
More than half of organizations (58%) responded that their CEO promotes technology as a critical/high priority for driving business innovation. IT is taking the lead on these initiatives as the IT purchase process begins and ends with IT executives, from determining business needs (82%) with line of business leaders to approving the purchase (70%) (see infographic). To ensure the selected technology aligns with the organizations goals and infrastructure 34% said that IT needs to sign-off on all expenditures.

IT executives rely on their teams to evaluate requirements, products and vendors for consideration. Decisions are not made in a silo, on average 17 individuals are involved in major tech purchases at enterprise companies (1,000+ employees) compared to six individuals at SMB companies (less than 1,000 employees). This has greatly increased since 2011, when enterprises were relying on 11.5 individuals and SMBs turned to five.

"Given the numerous emerging and disruptive technologies, IT executives rely on their team to research solutions for business goals and to drive innovation," said Matthew Yorke, CEO, IDG Enterprise. "With more individuals involved in IT purchases, marketers have the ability to communicate the correct message to each person based on their role in the purchase process."

IT Decision-Makers Turn to Trusted Sources During Purchase Process
IT decision-makers (ITDMs) are flooded with content on new technologies. To stay up-to-date on new technologies, they turn to trusted resources, including peers (71%), technology content sites (70%) and search engines (58%). Throughout the purchase process, more than half of IT heads will visit a vendor website for information. The majority of ITDMs (70%) stated that the credibility of vendor content increases when it is associated with a trusted third-party (Click to tweet). Video continues to be a popular tool for learning with the majority of ITDMs (88%) having watched a tech-related video in the past three months. Watching a tech related video results in ITDMs taking action; 63% research a product and 54% visit a vendor's website or contacted a vendor for more information. However, not just any video will drive engagement. Eighty-two percent of ITDMs said that the quality of video production favorably impacts their opinion of a company or product.

"Vendors have the opportunity to be a relied upon resource, which can potentially reduce the sales cycle. Building a robust content library that incorporates unbiased and well packaged materials tied to the education needs of IT decision-makers can encourage conversations and further engagement," continued Yorke.

IT Purchase Process Shorter with Familiar Vendors
Current vendors have an easier time getting on ITDMs calendars. Traditionally, ITDMs spend 4.41 hours a week with current vendors compared to 2.54 hours with vendors they are not doing business with. Heads of IT are spending more time with new vendors compared to non-IT heads (3.37 and 1.59 hours respectively), which could be tied to their need for understanding of edge and BtoC technologies entering the enterprise. Familiarity with a vendor also impacts the purchase cycle. The purchase cycle for major technology purchases with a familiar vendor is about half the amount of time (3.3 months) compared to an unfamiliar vendor (6.2 months). Minor IT purchases have a shorter purchase cycle (3.68 months) compared to major purchases (5.57 months).

To receive the complete study results contact Sue Yanovitch at [email protected].

About the IDG Enterprise Role & Influence of the Technology Decision-Maker
IDG Enterprise's 2014 Role and Influence survey was conducted across more than 1,100 IT and security decision-makers from a range of industries. The research goal was to gain a better understanding of the evolving role and influence of technology buyers in today's corporate enterprise. All respondents are involved in at least one of the following steps in the purchase process of IT products and services: evaluation, recommending/selecting vendors, determining requirements, determining the business need, approval/authorization, or selling internally. Additionally, we surveyed 250 business leaders from the Global Market Insights panel to compare priorities among the two groups.

About IDG Enterprise
IDG Enterprise, an International Data Group (IDG) company, brings together the leading editorial brands (Computerworld, InfoWorld, Network World, CIO, CSO, ITworld, CFOworld and CITEworld) to serve the information needs of our technology and security-focused audiences. As the premier hi-tech B2B media company, we leverage the strengths of our premium owned and operated brands, while simultaneously harnessing their collective reach and audience affinity. We provide market leadership and converged marketing solutions for our customers to engage IT and security decision-makers across our portfolio of award-winning websites, events, magazines, products and services. In addition, the CIO Executive Council -- a peer advisory service -- delivers on the business, technology, and leadership needs for the world's elite CIOs and their respective staffs. IDG's DEMO conferences provide a platform for today's most innovative and eye-opening technologies to publically launch their solutions.

Company information is available at www.idgenterprise.com.
Follow IDG Enterprise on Twitter: @IDGEnterprise
Join IDG Enterprise on LinkedIn

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...