Welcome!

News Feed Item

Technology Is Driving Business Innovation and IT Executives Are Taking the Lead

IDG Enterprise's 2014 Role & Influence of the Technology Decision-Maker Research Details IT Purchase Process and Use of Peers, Tech Content Sites and Video

FRAMINGHAM, MA -- (Marketwired) -- 02/25/14 -- IDG Enterprise -- the leading enterprise technology media company comprising Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld -- releases the results from the 2014 Role & Influence of the Technology Decision-Maker research. The study reveals the IT roles involved at each stage of the technology purchase process, the resources relied on to stay informed on new technologies as well as vendor engagement during the purchase process.

Technology is a Business Driver and IT Executives are Leading the Charge
More than half of organizations (58%) responded that their CEO promotes technology as a critical/high priority for driving business innovation. IT is taking the lead on these initiatives as the IT purchase process begins and ends with IT executives, from determining business needs (82%) with line of business leaders to approving the purchase (70%) (see infographic). To ensure the selected technology aligns with the organizations goals and infrastructure 34% said that IT needs to sign-off on all expenditures.

IT executives rely on their teams to evaluate requirements, products and vendors for consideration. Decisions are not made in a silo, on average 17 individuals are involved in major tech purchases at enterprise companies (1,000+ employees) compared to six individuals at SMB companies (less than 1,000 employees). This has greatly increased since 2011, when enterprises were relying on 11.5 individuals and SMBs turned to five.

"Given the numerous emerging and disruptive technologies, IT executives rely on their team to research solutions for business goals and to drive innovation," said Matthew Yorke, CEO, IDG Enterprise. "With more individuals involved in IT purchases, marketers have the ability to communicate the correct message to each person based on their role in the purchase process."

IT Decision-Makers Turn to Trusted Sources During Purchase Process
IT decision-makers (ITDMs) are flooded with content on new technologies. To stay up-to-date on new technologies, they turn to trusted resources, including peers (71%), technology content sites (70%) and search engines (58%). Throughout the purchase process, more than half of IT heads will visit a vendor website for information. The majority of ITDMs (70%) stated that the credibility of vendor content increases when it is associated with a trusted third-party (Click to tweet). Video continues to be a popular tool for learning with the majority of ITDMs (88%) having watched a tech-related video in the past three months. Watching a tech related video results in ITDMs taking action; 63% research a product and 54% visit a vendor's website or contacted a vendor for more information. However, not just any video will drive engagement. Eighty-two percent of ITDMs said that the quality of video production favorably impacts their opinion of a company or product.

"Vendors have the opportunity to be a relied upon resource, which can potentially reduce the sales cycle. Building a robust content library that incorporates unbiased and well packaged materials tied to the education needs of IT decision-makers can encourage conversations and further engagement," continued Yorke.

IT Purchase Process Shorter with Familiar Vendors
Current vendors have an easier time getting on ITDMs calendars. Traditionally, ITDMs spend 4.41 hours a week with current vendors compared to 2.54 hours with vendors they are not doing business with. Heads of IT are spending more time with new vendors compared to non-IT heads (3.37 and 1.59 hours respectively), which could be tied to their need for understanding of edge and BtoC technologies entering the enterprise. Familiarity with a vendor also impacts the purchase cycle. The purchase cycle for major technology purchases with a familiar vendor is about half the amount of time (3.3 months) compared to an unfamiliar vendor (6.2 months). Minor IT purchases have a shorter purchase cycle (3.68 months) compared to major purchases (5.57 months).

To receive the complete study results contact Sue Yanovitch at [email protected].

About the IDG Enterprise Role & Influence of the Technology Decision-Maker
IDG Enterprise's 2014 Role and Influence survey was conducted across more than 1,100 IT and security decision-makers from a range of industries. The research goal was to gain a better understanding of the evolving role and influence of technology buyers in today's corporate enterprise. All respondents are involved in at least one of the following steps in the purchase process of IT products and services: evaluation, recommending/selecting vendors, determining requirements, determining the business need, approval/authorization, or selling internally. Additionally, we surveyed 250 business leaders from the Global Market Insights panel to compare priorities among the two groups.

About IDG Enterprise
IDG Enterprise, an International Data Group (IDG) company, brings together the leading editorial brands (Computerworld, InfoWorld, Network World, CIO, CSO, ITworld, CFOworld and CITEworld) to serve the information needs of our technology and security-focused audiences. As the premier hi-tech B2B media company, we leverage the strengths of our premium owned and operated brands, while simultaneously harnessing their collective reach and audience affinity. We provide market leadership and converged marketing solutions for our customers to engage IT and security decision-makers across our portfolio of award-winning websites, events, magazines, products and services. In addition, the CIO Executive Council -- a peer advisory service -- delivers on the business, technology, and leadership needs for the world's elite CIOs and their respective staffs. IDG's DEMO conferences provide a platform for today's most innovative and eye-opening technologies to publically launch their solutions.

Company information is available at www.idgenterprise.com.
Follow IDG Enterprise on Twitter: @IDGEnterprise
Join IDG Enterprise on LinkedIn

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"We're developing a software that is based on the cloud environment and we are providing those services to corporations and the general public," explained Seungmin Kim, CEO/CTO of SM Systems Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Google, and doing that on-prem. We believe today that you can actually get those types of things done with certain architectures available in the market today," explained Steve Conner, VP of Sales at Cloudistics, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"The reason Tier 1 companies are coming to us is we're able to narrow the gap where custom applications need to be built. They provide a lot of services, like IBM has Watson, and they provide a lot of hardware but how do you bring it all together? Bringing it all together they have to build custom applications and that's the niche that we are able to help them with," explained Peter Jung, Product Leader at Pulzze Systems Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2,...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...