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Mobile Devices Drive Global Connectivity, Emergence of Internet of Things, Finds New International Research from CEA
|By Business Wire
|February 25, 2014 01:41 PM EST
Smartphones rank among the top technology products owned and/or used,
and both smartphones and tablets rank among the top five devices used to
connect to the Internet across all the countries surveyed in the
Consumer Electronics Association’s (CEA)® new Global Consumer
Technology Trends study.
CEA’s new international study provides insights on online consumers in
the U.S., United Kingdom, France, Israel, Spain, China, Russia, Poland,
Czech Republic, Denmark, Finland, Sweden and Norway. The research finds
that the capability of consumer electronics (CE) devices to connect to
the Internet is very important to online consumers across the globe,
particularly among those in China (89 percent), Israel (86 percent) and
Russia (87 percent). Online consumers from Russia and China spend the
most time on the Internet per day (4.0 and 3.9 hours, respectively),
while consumers from the Nordics (Denmark, Finland, Sweden and Norway)
and France spend the least, according to the survey.
Led by sales of mobile connected devices, global consumer technology
spending hit a new peak of $1.07 trillion in 2013 and is projected to
reach $1.06 trillion in 2014, according to data produced by CEA in
partnership with GfK Boutique Research. CEA’s new global trends study
shows that average spending on CE devices (both personal and household)
is highest among online Israelis and Chinese consumers and lowest among
online Americans and Czechs. CEA expects that smartphones and tablets
will account for 43 percent of global technology spending in 2014,
indicating consumers worldwide are focused on mobility.
Over the next decade, connectivity will be added to billions of objects
to bring them “digitally online.” This concept of the Internet of
Things, also named as one of CEA’s recent Five
Technology Trends to Watch, promises to have a dramatic impact
on every industry and consumers around the world, starting with the
global proliferation of mobile devices.
“While smartphones and tablets remain the leading entry points of mobile
connectivity for consumers around the world, it is clear that
connectivity will soon no longer center on just these ubiquitous
devices,” said Gary Shapiro, president and CEO, CEA. “Consumer demand
for ‘anytime/anywhere’ connectivity will drive the growth of the
Internet of Things, which has even greater economic and social
reverberations than we saw with the first wave of the Internet.”
More than 1,300 exhibitors focused on wireless and/or mobile tech at the
2014 International CES®, making this year’s CES the world’s
largest mobile event. The entire wireless ecosystem, from chip makers,
sensor companies, IT and telco/broadband providers, to appliance
manufacturers and entertainment companies converged at the 2014 CES.
Notably, innovations in wireless technology were seen across multiple
industries, including automotive, health and fitness, home automation
and many more.
“From the cars we drive to the homes where we live and everything in
between, connectivity is a common thread that ties together the future
of innovation,” said Shapiro.
CEA’s new international study also examines consumer outlook on the tech
industries and infrastructure in their respective countries, ownership
rates across a variety of product categories and reasons for wanting to
purchase CE devices.
The Global Consumer Technology Trends study was designed and
formulated by the Consumer Electronics Association (CEA). It represents
the findings of a quantitative study administered via Internet web form
to an online national sample of 750 adults in each of the following
markets in August 2013: U.S., United Kingdom, France, Israel, Spain,
China, Russia, Poland, Czech Republic, Denmark, Finland, Sweden and
Norway. Country level analysis briefs for Israel, France and Spain are
currently available free to CEA members at members.CE.org.
The Consumer Electronics Association (CEA) is the technology trade
association representing the $208 billion U.S. consumer electronics
industry. More than 2,000 companies enjoy the benefits of CEA
membership, including legislative advocacy, market research, technical
training and education, industry promotion, standards development and
the fostering of business and strategic relationships. CEA also owns and
produces the International CES – The Global Stage for Innovation. All
profits from CES are reinvested into CEA’s industry services. Find CEA
online at www.CE.org,
and through social
CEA Winter Break
March 18-21, 2014, Vail, CO
CES Unveiled SHANGHAI
April 8, 2014, Shanghai, China
Digital Patriots Dinner
April 29, 2014, Washington, DC
CES on the Hill
April 30, 2014, Washington, DC
2014 Technology & Standards Spring Forum
2014, Seattle, WA
CES Unveiled WARSAW
June 5, 2014, Warsaw, Poland
June 23-27, 2014, New York, NY
CE Week Exhibits
June 25-26, 2014, New York, NY
CES Unveiled SAO PAULO
September 23, 2014, Sao Paulo,
CEA Annual Member Meeting
Sept. 30-Oct. 2, 2014, Phoenix,
CES Unveiled PARIS
October 22, 2014, Paris, France
CES Unveiled NEW YORK
November 11, 2014, New York, NY
CES Unveiled LAS VEGAS
January 4, 2015, Las Vegas, NV
2015 International CES
January 6-9, 2015, Las Vegas, NV
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