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Wild Rose Brewery: Wild, Strong and Free

New brewery, New look, New brands

CALGARY, ALBERTA -- (Marketwired) -- 02/25/14 -- We are happy to announce our brand new brewery that has increased the companies brewing capacity as it works to meet the demands of craft beer lovers throughout Alberta. Wild Rose has revealed new packaging for all of their brews, and we have switched to custom pry-off bottles as well as custom bottles.

"Its been a very busy time at Wild Rose," says Bill McKenzie, President and CEO; "Our new brewery in Calgary's southeast is open and at full production, our new packaging has been released into the Alberta market, our website has been rebuilt, we put out a new Taproom menu, and we've launched two new brands to complement our line-up of craft brews."

Wild Rose brew master Brian Smith adds, "We've graduated our popular seasonal, Natural Born Keller to a permanent brand plus we've introduced a North American take on a European Pilsner with our newest brew, Electric Avenue Golden Lager."

Electric Avenue is at home everywhere people thirst for Canadian craft beer. "Many Calgarians have fond memories of the days when Electric Avenue was the place to be in Calgary, the unique tasting Electric Avenue Golden Lager will help rekindle those memories," says Marketing Manager Blair Bullied.

And here's to Natural Born Keller! To us "natural born" means fresh ingredients and a brewing process that skips filtration. The result is Natural Born Keller, a blend of styles that creates a unique, crisp beer with loads of flavor. NBK combines California Common, Keller bier and Bock styles to create a one-of-a kind beer.

Chris Bedford, the president of KARO mentions, "A strong story is the foundation of a strong brand and Wild Rose is quite the story. We developed and integrated an experience that brought their story to life." So if you have a wild side that needs to be satisfied, an independent spirit that thirsts for something different, then it's time you explored the wild frontier of beer.

Alberta beer fans can find where WR products are sold or on tap at WR's online Beer Finder at www.wildrosebrewery.com.

About Wild Rose Brewery

Wild Rose Brewery Inc. - headquartered in Calgary, Alberta - Wild Rose beer is craft brewed with natural ingredients and the spirit that makes Alberta wild, strong and free. We make delicious beer in small batches, craft brewed with natural ingredients and the spirit that makes Alberta wild, strong and free.

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