Click here to close now.




















Welcome!

News Feed Item

HICKIES Announces Key Management Additions & Raises $4.2MM Investment Round To Fuel Global Expansion And Product Development

NEW YORK, Feb, 25, 2014 /PRNewswire/ -- HICKIES, the start-up responsible for revolutionizing the footwear space with its elastic lacing system, has raised $4.2 million in funding led by the venture arm of one of the largest global footwear brands and the Collaborative Fund. The new financing will be put towards the development, and launch, of new products and the expansion into new international markets.

HICKIES was founded in 2011. Since its launch the company has grown its operations to include a European subsidiary and has shipped 1 million packs of the HICKIES elastic lacing system to 14 different countries.

"This investment marks the beginning of a new chapter in the HICKIES story and it is amazing to reflect on how far we've come in such a short period of time. What started as an idea, grew into a Kickstarter project, is now a global trend. We look forward to building on this momentum by delivering new, simple yet bold, products that will delight our consumers." Mariquel Waingarten, Founder & CMO of HICKIES

Peter Mahrer and Ralf Puschmann, two veterans of the sporting goods industry, have joined the company and are to head the European office. Mr. Mahrer  serves as the Chief Business Development officer and Mr. Puschmann serves as General Manager for HICKIES Europe.  Most recently Mahrer served as the European president of Under Armour and Puschmann as the Director of Sales Operation and Supply Chain International at Puma. Peter Mahrer has been appointed to the HICKIES Board of Directors.

Joanna Rees will also join the HICKIES Board of Directors. Miss Rees has served on the board of more than 25 venture-backed start up companies across a broad range of industries. She was a candidate for Mayor of San Francisco in November 2011. Miss Rees was the founder of VSP Capital, a San Francisco-based venture capital firm focused on early-stage companies combining technical innovation with market development. She also served on the Board of the National Venture Capital Association ("NVCA). In 2000 Miss Rees was selected as a Global Leader for Tomorrow (GLT) by The World Economic Forum and in 2002 as a Henry Crown Fellows by The Aspen Institute.

"Thanks to this strategic investment, and the addition of key team members, we are now well positioned to completely redefine the way people wear their shoes." Gaston Frydlewski, Founder & CEO of HICKIES

HICKIES will leverage the expertise of its newest team members and partners to continue redefining the footwear and accessories space. New collections and products are forthcoming.

About HICKIES
HICKIES is a Brooklyn-based lifestyle company. The company's first product, the HICKIES elastic lacing system, is made of a proprietary blend of elastic polymers which adapt to the shoe's size and contract with the movement of the foot. The product is one size fits all and turns any sneaker into a slip-on. Currently sold in 17 color combinations, the HICKIES elastic lacing system also allows users to customize their footwear.

For additional details contact:
HICKIES Corp.
[email protected]
646-257-3832
www.hickies.com
240 Kent Av, 3rd Floor, Suite B12,
Brooklyn, NY 11211

SOURCE HICKIES

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
U.S. companies are desperately trying to recruit and hire skilled software engineers and developers, but there is simply not enough quality talent to go around. Tiempo Development is a nearshore software development company. Our headquarters are in AZ, but we are a pioneer and leader in outsourcing to Mexico, based on our three software development centers there. We have a proven process and we are experts at providing our customers with powerful solutions. We transform ideas into reality.
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of I...
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of ...
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
Everyone talks about continuous integration and continuous delivery but those are just two ends of the pipeline. In the middle of DevOps is continuous testing (CT), and many organizations are struggling to implement continuous testing effectively. After all, without continuous testing there is no delivery. And Lab-As-A-Service (LaaS) enhances the CT with dynamic on-demand self-serve test topologies. CT together with LAAS make a powerful combination that perfectly serves complex software developm...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a prac...