Welcome!

News Feed Item

HICKIES Announces Key Management Additions & Raises $4.2MM Investment Round To Fuel Global Expansion And Product Development

NEW YORK, Feb, 25, 2014 /PRNewswire/ -- HICKIES, the start-up responsible for revolutionizing the footwear space with its elastic lacing system, has raised $4.2 million in funding led by the venture arm of one of the largest global footwear brands and the Collaborative Fund. The new financing will be put towards the development, and launch, of new products and the expansion into new international markets.

HICKIES was founded in 2011. Since its launch the company has grown its operations to include a European subsidiary and has shipped 1 million packs of the HICKIES elastic lacing system to 14 different countries.

"This investment marks the beginning of a new chapter in the HICKIES story and it is amazing to reflect on how far we've come in such a short period of time. What started as an idea, grew into a Kickstarter project, is now a global trend. We look forward to building on this momentum by delivering new, simple yet bold, products that will delight our consumers." Mariquel Waingarten, Founder & CMO of HICKIES

Peter Mahrer and Ralf Puschmann, two veterans of the sporting goods industry, have joined the company and are to head the European office. Mr. Mahrer  serves as the Chief Business Development officer and Mr. Puschmann serves as General Manager for HICKIES Europe.  Most recently Mahrer served as the European president of Under Armour and Puschmann as the Director of Sales Operation and Supply Chain International at Puma. Peter Mahrer has been appointed to the HICKIES Board of Directors.

Joanna Rees will also join the HICKIES Board of Directors. Miss Rees has served on the board of more than 25 venture-backed start up companies across a broad range of industries. She was a candidate for Mayor of San Francisco in November 2011. Miss Rees was the founder of VSP Capital, a San Francisco-based venture capital firm focused on early-stage companies combining technical innovation with market development. She also served on the Board of the National Venture Capital Association ("NVCA). In 2000 Miss Rees was selected as a Global Leader for Tomorrow (GLT) by The World Economic Forum and in 2002 as a Henry Crown Fellows by The Aspen Institute.

"Thanks to this strategic investment, and the addition of key team members, we are now well positioned to completely redefine the way people wear their shoes." Gaston Frydlewski, Founder & CEO of HICKIES

HICKIES will leverage the expertise of its newest team members and partners to continue redefining the footwear and accessories space. New collections and products are forthcoming.

About HICKIES
HICKIES is a Brooklyn-based lifestyle company. The company's first product, the HICKIES elastic lacing system, is made of a proprietary blend of elastic polymers which adapt to the shoe's size and contract with the movement of the foot. The product is one size fits all and turns any sneaker into a slip-on. Currently sold in 17 color combinations, the HICKIES elastic lacing system also allows users to customize their footwear.

For additional details contact:
HICKIES Corp.
[email protected]
646-257-3832
www.hickies.com
240 Kent Av, 3rd Floor, Suite B12,
Brooklyn, NY 11211

SOURCE HICKIES

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, discussed how a cloud designed for production operations not only helps accelerate developer in...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Venafi has extended the power of its platform in an easy-to-use utility for DevOps teams available for immediate download. Now DevOps teams can eliminate the hassle of acquiring and installing TLS keys and certificates. Instead, customers can focus on speeding up continuous development and deployment, while security teams have complete visibility and can keep the DevOps environment secure and compliant to protect customer data. Extending the Venafi Trust Protection Platform requires only a singl...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
The competitive landscape of the global cloud computing market in the healthcare industry is crowded due to the presence of a large number of players. The large number of participants has led to the fragmented nature of the market. Some of the major players operating in the global cloud computing market in the healthcare industry are Cisco Systems Inc., Carestream Health Inc., Carecloud Corp., AGFA Healthcare, IBM Corp., Cleardata Networks, Merge Healthcare Inc., Microsoft Corp., Intel Corp., an...
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, discussed the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filterin...
Cloud analytics is dramatically altering business intelligence. Some businesses will capitalize on these promising new technologies and gain key insights that’ll help them gain competitive advantage. And others won’t. Whether you’re a business leader, an IT manager, or an analyst, we want to help you and the people you need to influence with a free copy of “Cloud Analytics for Dummies,” the essential guide to this explosive new space for business intelligence.
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
Early adopters of IoT viewed it mainly as a different term for machine-to-machine connectivity or M2M. This is understandable since a prerequisite for any IoT solution is the ability to collect and aggregate device data, which is most often presented in a dashboard. The problem is that viewing data in a dashboard requires a human to interpret the results and take manual action, which doesn’t scale to the needs of IoT.