Welcome!

News Feed Item

HICKIES Announces Key Management Additions & Raises $4.2MM Investment Round To Fuel Global Expansion And Product Development

NEW YORK, Feb, 25, 2014 /PRNewswire/ -- HICKIES, the start-up responsible for revolutionizing the footwear space with its elastic lacing system, has raised $4.2 million in funding led by the venture arm of one of the largest global footwear brands and the Collaborative Fund. The new financing will be put towards the development, and launch, of new products and the expansion into new international markets.

HICKIES was founded in 2011. Since its launch the company has grown its operations to include a European subsidiary and has shipped 1 million packs of the HICKIES elastic lacing system to 14 different countries.

"This investment marks the beginning of a new chapter in the HICKIES story and it is amazing to reflect on how far we've come in such a short period of time. What started as an idea, grew into a Kickstarter project, is now a global trend. We look forward to building on this momentum by delivering new, simple yet bold, products that will delight our consumers." Mariquel Waingarten, Founder & CMO of HICKIES

Peter Mahrer and Ralf Puschmann, two veterans of the sporting goods industry, have joined the company and are to head the European office. Mr. Mahrer  serves as the Chief Business Development officer and Mr. Puschmann serves as General Manager for HICKIES Europe.  Most recently Mahrer served as the European president of Under Armour and Puschmann as the Director of Sales Operation and Supply Chain International at Puma. Peter Mahrer has been appointed to the HICKIES Board of Directors.

Joanna Rees will also join the HICKIES Board of Directors. Miss Rees has served on the board of more than 25 venture-backed start up companies across a broad range of industries. She was a candidate for Mayor of San Francisco in November 2011. Miss Rees was the founder of VSP Capital, a San Francisco-based venture capital firm focused on early-stage companies combining technical innovation with market development. She also served on the Board of the National Venture Capital Association ("NVCA). In 2000 Miss Rees was selected as a Global Leader for Tomorrow (GLT) by The World Economic Forum and in 2002 as a Henry Crown Fellows by The Aspen Institute.

"Thanks to this strategic investment, and the addition of key team members, we are now well positioned to completely redefine the way people wear their shoes." Gaston Frydlewski, Founder & CEO of HICKIES

HICKIES will leverage the expertise of its newest team members and partners to continue redefining the footwear and accessories space. New collections and products are forthcoming.

About HICKIES
HICKIES is a Brooklyn-based lifestyle company. The company's first product, the HICKIES elastic lacing system, is made of a proprietary blend of elastic polymers which adapt to the shoe's size and contract with the movement of the foot. The product is one size fits all and turns any sneaker into a slip-on. Currently sold in 17 color combinations, the HICKIES elastic lacing system also allows users to customize their footwear.

For additional details contact:
HICKIES Corp.
[email protected]
646-257-3832
www.hickies.com
240 Kent Av, 3rd Floor, Suite B12,
Brooklyn, NY 11211

SOURCE HICKIES

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...
SYS-CON Events announced today that Enroute Lab will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enroute Lab is an industrial design, research and development company of unmanned robotic vehicle system. For more information, please visit http://elab.co.jp/.
Is advanced scheduling in Kubernetes achievable? Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, will answer these questions and demonstrate techniques for implementing advanced scheduling. For example, using spot instances ...
Real IoT production deployments running at scale are collecting sensor data from hundreds / thousands / millions of devices. The goal is to take business-critical actions on the real-time data and find insights from stored datasets. In his session at @ThingsExpo, John Walicki, Watson IoT Developer Advocate at IBM Cloud, will provide a fast-paced developer journey that follows the IoT sensor data from generation, to edge gateway, to edge analytics, to encryption, to the IBM Bluemix cloud, to Wa...
SYS-CON Events announced today that Cedexis will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cedexis is the leader in data-driven enterprise global traffic management. Whether optimizing traffic through datacenters, clouds, CDNs, or any combination, Cedexis solutions drive quality and cost-effectiveness.
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
SYS-CON Events announced today that Suzuki Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Suzuki Inc. is a semiconductor-related business, including sales of consuming parts, parts repair, and maintenance for semiconductor manufacturing machines, etc. It is also a health care business providing experimental research for...
Many companies start their journey to the cloud in the DevOps environment, where software engineers want self-service access to the custom tools and frameworks they need. Machine learning technology can help IT departments keep up with these demands. In his session at 21st Cloud Expo, Ajay Gulati, Co-Founder, CTO and Board Member at ZeroStack, will discuss the use of machine learning for automating provisioning of DevOps resources, taking the burden off IT teams.
IBM helps FinTechs and financial services companies build and monetize cognitive-enabled financial services apps quickly and at scale. Hosted on IBM Bluemix, IBM’s platform builds in customer insights, regulatory compliance analytics and security to help reduce development time and testing. In his session at 21st Cloud Expo, Lennart Frantzell, a Developer Advocate with IBM, will discuss how these tools simplify the time-consuming tasks of selection, mapping and data integration, allowing devel...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
Today most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes significant work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reducti...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
Cloud-based disaster recovery is critical to any production environment and is a high priority for many enterprise organizations today. Nearly 40% of organizations have had to execute their BCDR plan due to a service disruption in the past two years. Zerto on IBM Cloud offer VMware and Microsoft customers simple, automated recovery of on-premise VMware and Microsoft workloads to IBM Cloud data centers.
Why Federal cloud? What is in Federal Clouds and integrations? This session will identify the process and the FedRAMP initiative. But is it sufficient? What is the remedy for keeping abreast of cutting-edge technology? In his session at 21st Cloud Expo, Rasananda Behera will examine the proposed solutions: Private or public or hybrid cloud Responsible governing bodies How can we accomplish?