|By Marketwired .||
|February 25, 2014 07:00 PM EST||
SAN DIEGO, CA -- (Marketwired) -- 02/25/14 -- Verimatrix, the specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe, today announced that TVB.COM, a member of Television Broadcasts Limited (TVB), has selected the Verimatrix Video Content Authority System (VCAS) architecture to provide revenue security for its subscription-based VOD Service. TVB is Hong Kong's largest independent television broadcaster and the world's largest Chinese language television program provider.
TVB.COM launched a new subscription VOD service named "GOTV" on web and mobile platforms in January 2014. It allows users to enjoy more than 10,000 episodes of TVB's precious and memorable drama series in the past 46 years on the web and through their mobile devices. The content is delivered to subscribers via Apple® iPad, iPhone and Android devices over an unmanaged network featuring the HTTP Live Streaming (HLS) protocol. HLS requires extended security via specific pay-TV security techniques in order to qualify for licensing of premium content and to adequately protect pay-TV services being delivered to multiple screens.
"TVB.COM is committed to providing its subscribers with access to the content they crave with the best user experience," said Kenneth Wong, chief operating officer, TVB.COM Limited. "In order to protect TVB's valuable video assets, it was imperative that we have a robust security strategy in place. Verimatrix offers us the technology, support and expertise we need to protect and optimize our service offering with premium content."
VCAS for Internet TV provides a complete digital TV security solution for OTT services over multiple networks. Featuring enhanced HLS security, VCAS for Internet TV secures pay-OTT services to multiple screens and across multiple network types, including both broadcast (linear) and VoD delivery modes. Specifically, VCAS for Internet TV provides pay-TV security features otherwise only found in managed DVB and IPTV networks, thus enabling the use of premium content for OTT services.
"Asian operators are rapidly adopting business models featuring pay OTT video services," said Steve Oetegenn, chief sales and marketing officer, Verimatrix. "Verimatrix stands ready to help these operators implement a comprehensive revenue security strategy that is robust enough to protect premium content, yet flexible enough to support the addition of new devices, services and features in the future."
Verimatrix specializes in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe. The award-winning and independently audited Verimatrix Video Content Authority System (VCAS) and ViewRight® solutions enable cable, satellite, terrestrial, IPTV and OTT operators to cost-effectively extend their networks and enable new business models. As the established leader in cardless security solutions, the company has leveraged its innovative 3-Dimensional Security approach to provide harmonized rights for premium content delivery to a range of devices over new hybrid network combinations.
Maintaining close relationships with major studios, broadcasters, standards organizations and its unmatched partner ecosystem enables Verimatrix to provide a unique perspective on video business issues beyond content security as operators introduce new services to take advantage of the proliferation of connected devices. Verimatrix is an ISO 9001:2008 certified company. For more information, please visit www.verimatrix.com, our Pay TV Views blog and follow us at @verimatrixinc, Facebook and LinkedIn to join the conversation.
TVB.COM (www.tvb.com) is the official website of TVB. It has been in operation since 2000. It hosts TVB programme contents. In 2012, it ranked number one in terms of the Total Time Spent among all properties (excluding Facebook, Yahoo, Google and Microsoft) based on the data from the widely accepted comScore service. It was also rewarded six Media Convergence Awards by the Hong Kong Association of Interactive Marketing for its outstanding performance.
TV viewing behavior is expanding from traditional linear channels into new media platforms. Riding on the high penetration of Internet-connected devices, TVB.COM launched a series of mobile application, i.e. myTV, GOTV, TVB NEWS App, TVB Finance App, TVB Zone, myEPG, TVB Fun and tvb.com weibo, to facilitate the audience enjoying TVB programmes anywhere and anytime.
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