Welcome!

Related Topics: Cloud Security

Cloud Security: Blog Post

Pindrop Launches Phoneprinting

RSA Interview with Vijay Balasubramaniyan, co-founder and CEO

Thanks for taking the time to answer my questions. Please tell us, what is Pindrop Security all about and what do you do?

Vijay Balasubramaniyan: Pindrop offers solutions to detect threats, deception and suspicious behavior from phone calls.

Can you tell me a little bit about your new product announcement for Voice Biometrics?

Balasubramaniyan: Pindrop has a technology called Phoneprinting which can examine a call's audio to figure out where the call is coming from, what kind of device made the call and other information. We can tell you all sorts of things about the call. By adding voice biometrics, we've added the ability to track a specific caller.

Who is your target audience and how do you intend to reach them? What is the biggest challenge you face right now in telling your story and winning over new clients?

Balasubramaniyan: Our target audience is fraud, security and call center executives at large enterprises. Our biggest challenge is explaining that, whereas it used to be there was no way to know who was calling or if they were up to no good, our solutions now provide a wealth of information on calls and let you protect your call centers, your customers and your employees from attacks.

I'd be curious to hear any general thoughts you have on market trends...

Balasubramaniyan: The success enterprises have had in locking down the pnline channel has led fraudsters back to the phone channel. Pindrop's own research has shown an uptick in phone-based attacks on both enterprises and consumers and fraud.org also recently released research demonstrating this trend.

What's the business model? How will you make money?

Balasubramaniyan: We charge our customers per call analyzed. Currently, we estimate that phone fraud costs large financial institutions $.57 for every single call they take in their call centers. Our cost is much lower than that and that doesn't count the money they save in time lost and authenticating customers due to fraud. So the ROI is pretty clear.

Who are your competitors?

Balasubramaniyan: There are several competitors that offer voice biometrics as an anti-fraud tool but no one has the anomaly detection component that Phoneprinting offers. The combination of the two is very effective and highly trustworthy.

How do you differentiate from your competitors?

Balasubramaniyan: Pindrop is the only solution that lets you detect fraud and social engineering call within 15 seconds of the call starting. Our technology is also extremely difficult to spoof.

How does your technology differentiate from the competition and can you elaborate on the different technology deployed?

Balasubramaniyan: If you only use voice biometrics, you can only detect fraudsters that you have previously identified and created a voice print for. This creates a weeks or months long lag between the attack and deploying a countermeasure. It's also vulnerable to poor call quality. With Phoneprinting, you can identify suspicious behavior within 15 seconds of a call starting allowing you to take immediate action. And our technology is highly resistant to spoofing both since we rely on so many different factors and because the audio content we analyze is created by the action of making the call - you can change the input at the origin but you can't impact what happens to the signal as it travels.

What business or technology could yours disrupt?

Balasubramaniyan: First and foremost, we are disrupting the fraud industry. We know these organizations have callcenters and other organized activities. We have clear evidence they have retargeted to non-protected enterprises. As those enterprises deploy Pindrop, they bad guys will have to find new liens of business. Beyond that, the biggest disruption will be subtle - we will replace Caller ID with a trustworthy alternative.

Who founded the company, when? What can you tell me about the story of the company's founding?

Balasubramaniyan: The company was founded in 2011 by Vijay Balasubramaniyan while finishing his PhD at Georgia Tech. Vijay had demonstrated the Pindrop Phoneprinting technology in a research paper and immediately received interest in a commercial product from several large banks. The first commercial product shipped in 2012 and we're now deployed in 2 of the top 5 US banks and 2 of the largest online brokerages.

What is your distribution model? Where can someone buy your product?

Balasubramaniyan: We sell direct and through select partners.

What's next on your product roadmap?

Balasubramaniyan: We just announced the addition of voice biometrics to our anti-fraud solution. Look for us to introduce a dedicate authentication solution later this year.

What else would you like to add?

Balasubramaniyan: Thanks for your interest!

Thank you for your time!

More Stories By Xenia von Wedel

Xenia von Wedel is a Tech blogger and Enterprise Media Consultant in Mountain View, serving clients in a variety of industries worldwide. She is focused on thought leadership content creation and syndication, media outreach and strategy. She mainly writes about Enterprise, B2B solutions, social media and open source software, but throws the occasional oddball into the mix. Buy her a coffee if you like her article: http://xeniar.tip.me

Latest Stories
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...