|By Xenia von Wedel||
|February 27, 2014 03:19 PM EST||
Thanks for taking the time to answer my questions. Please tell us, what is Pindrop Security all about and what do you do?
Vijay Balasubramaniyan: Pindrop offers solutions to detect threats, deception and suspicious behavior from phone calls.
Can you tell me a little bit about your new product announcement for Voice Biometrics?
Balasubramaniyan: Pindrop has a technology called Phoneprinting which can examine a call's audio to figure out where the call is coming from, what kind of device made the call and other information. We can tell you all sorts of things about the call. By adding voice biometrics, we've added the ability to track a specific caller.
Who is your target audience and how do you intend to reach them? What is the biggest challenge you face right now in telling your story and winning over new clients?
Balasubramaniyan: Our target audience is fraud, security and call center executives at large enterprises. Our biggest challenge is explaining that, whereas it used to be there was no way to know who was calling or if they were up to no good, our solutions now provide a wealth of information on calls and let you protect your call centers, your customers and your employees from attacks.
I'd be curious to hear any general thoughts you have on market trends...
Balasubramaniyan: The success enterprises have had in locking down the pnline channel has led fraudsters back to the phone channel. Pindrop's own research has shown an uptick in phone-based attacks on both enterprises and consumers and fraud.org also recently released research demonstrating this trend.
What's the business model? How will you make money?
Balasubramaniyan: We charge our customers per call analyzed. Currently, we estimate that phone fraud costs large financial institutions $.57 for every single call they take in their call centers. Our cost is much lower than that and that doesn't count the money they save in time lost and authenticating customers due to fraud. So the ROI is pretty clear.
Who are your competitors?
Balasubramaniyan: There are several competitors that offer voice biometrics as an anti-fraud tool but no one has the anomaly detection component that Phoneprinting offers. The combination of the two is very effective and highly trustworthy.
How do you differentiate from your competitors?
Balasubramaniyan: Pindrop is the only solution that lets you detect fraud and social engineering call within 15 seconds of the call starting. Our technology is also extremely difficult to spoof.
How does your technology differentiate from the competition and can you elaborate on the different technology deployed?
Balasubramaniyan: If you only use voice biometrics, you can only detect fraudsters that you have previously identified and created a voice print for. This creates a weeks or months long lag between the attack and deploying a countermeasure. It's also vulnerable to poor call quality. With Phoneprinting, you can identify suspicious behavior within 15 seconds of a call starting allowing you to take immediate action. And our technology is highly resistant to spoofing both since we rely on so many different factors and because the audio content we analyze is created by the action of making the call - you can change the input at the origin but you can't impact what happens to the signal as it travels.
What business or technology could yours disrupt?
Balasubramaniyan: First and foremost, we are disrupting the fraud industry. We know these organizations have callcenters and other organized activities. We have clear evidence they have retargeted to non-protected enterprises. As those enterprises deploy Pindrop, they bad guys will have to find new liens of business. Beyond that, the biggest disruption will be subtle - we will replace Caller ID with a trustworthy alternative.
Who founded the company, when? What can you tell me about the story of the company's founding?
Balasubramaniyan: The company was founded in 2011 by Vijay Balasubramaniyan while finishing his PhD at Georgia Tech. Vijay had demonstrated the Pindrop Phoneprinting technology in a research paper and immediately received interest in a commercial product from several large banks. The first commercial product shipped in 2012 and we're now deployed in 2 of the top 5 US banks and 2 of the largest online brokerages.
What is your distribution model? Where can someone buy your product?
Balasubramaniyan: We sell direct and through select partners.
What's next on your product roadmap?
Balasubramaniyan: We just announced the addition of voice biometrics to our anti-fraud solution. Look for us to introduce a dedicate authentication solution later this year.
What else would you like to add?
Balasubramaniyan: Thanks for your interest!
Thank you for your time!
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
Feb. 12, 2016 10:00 PM EST Reads: 242
Data-as-a-Service is the complete package for the transformation of raw data into meaningful data assets and the delivery of those data assets. In her session at 18th Cloud Expo, Lakshmi Randall, an industry expert, analyst and strategist, will address: What is DaaS (Data-as-a-Service)? Challenges addressed by DaaS Vendors that are enabling DaaS Architecture options for DaaS
Feb. 12, 2016 09:45 PM EST Reads: 384
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
Feb. 12, 2016 09:00 PM EST Reads: 132
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
Feb. 12, 2016 06:00 PM EST Reads: 402
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
Feb. 12, 2016 06:00 PM EST
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee...
Feb. 12, 2016 04:45 PM EST
DevOps is not just last year’s buzzword. Companies with DevOps practices are 2.5x more likely to exceed profitability, market share, and productivity goals. But how do you enable high performance? What can you do right now to start? Find out from DevOps experts including Gene Kim, co-author of "The Phoenix Project," and the Dynatrace Center of Excellence.
Feb. 12, 2016 04:30 PM EST
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Feb. 12, 2016 04:30 PM EST Reads: 192
SYS-CON Events announced today that Column Technologies will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a global technology solutions provider with over 400 employees, headquartered in the United States with offices in Canada, India, and the United Kingdom. Column Technologies provides “Best of Breed” technology solutions that automate the key DevOps principal...
Feb. 12, 2016 04:15 PM EST
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Feb. 12, 2016 04:15 PM EST Reads: 429
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
Feb. 12, 2016 03:00 PM EST
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Feb. 12, 2016 02:15 PM EST Reads: 454
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Feb. 12, 2016 02:15 PM EST
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...
Feb. 12, 2016 01:45 PM EST Reads: 234
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Feb. 12, 2016 01:00 PM EST Reads: 230