Click here to close now.


News Feed Item

UBM China and Adexchanger Once Again Reaching a Strategic Cooperative Partnership

SHANGHAI, Feb. 25, 2014 /PRNewswire/ -- Since UBM China and Adexchanger ((, hereinafter refers to adexchanger) reached the first joint and promoted TFM&A (Technology for Marketing & Advertising) together in 2013, both have carried out a serious of highly integrated marketing on the source, committing to introducing TFM&A combined-type solid market strategy for co-workers at home and abroad. Today we are honored to announce that we will joint hand once again, and Adexchanger will become exclusive advertising technical content media of TFM&A 2014. This announcement means that mutual cooperation will be continued and deepened on this session of TFM&A.

Past experience has taught us that combined with UBM China's powerful data resources, professional experience in exhibition and Adexchange keen industry view, under the background of big data era, case sharing and exchange of experience in the digital advertising industry can be greatly promoted. We're looking forward to this year's cooperation could as always, provide the new idea and technology of marketing and advertising technology for marketing professionals in advertising and e-commerce industry.

2014 has been the fifth year of TFM&A in China. This year's theme will be to advocate standard, effective digital marketing and to introduce more advanced digital marketing technology so that the biggest effectiveness for professional advertisers will be brought with efforts to establish standard together with industry leading media and enterprises.

TFM&A will again be on site with eCommerce this year. Ecommerce has been held for five years in China. As the leading digital marketing technology activities, we are committed to bringing the most advanced technology to the contemporary marketing and advertising professionals and providing the one-stop active platform  for chief marketing officer, chief technology officer and director of e-commerce.

Conference Time:

TFM&A will be held on 15-16 May, 2014 in Hotel Equatorial Shanghai. For more information, please click

Review of Past Sessions:

TFM&A 2013 has attracted more than 57 exhibitors from 10 countries, and 2,631 professional audiences from dozens of industries, like manufacturing, medical, IT, tourism, the consumer, real estate, aviation, infant & mom and so on. Among them, 80.34% are marketing managers or above position.

About TFM&A

Technology for Marketing & Advertising (TFM&A) was launched in London in 2001 by UBM, the leading global business media company with 169 years of history, and entered China market in 2010. TFM&A China, China's largest integrated marketing-solutions event, has been successfully held for three years. The event delivers digital, data, CRM and online solutions for marketing professionals.

About eCommerce Expo

eCommerce Expo has enjoyed a successful track record in UK for over 5 years, It ranks as one of the largest gatherings of ecommerce professionals in Europe and boasts over 140 exhibiting companies plus more than 80 conference programs. And it has established itself as the meeting and networking forum for online retailers and other ecommerce practitioners. eCommerce Expo China will also showcase the entire spectrum of ecommerce industry products and services whilst also showcasing real life case studies maximize implementation effectiveness.

UBM China is the largest commercial exhibition organizer in China, which is dedicated to providing the exhibitors, buyers and advertisers with high quality comprehensive trade matching, leading meetings, real-time market, online trading networks and marketing platform. UBM China owns 50 trade exhibitions, 13 conferences, 2 high-quality professional magazines and five vertical sites. UBM industry covers 14 market areas., the digital advertising optimization industry news and discussion site in Great China Region  focuses on encouraging dialogue and sharing  new ideas and education among all members of the "ecosystem" from advertisers, agencies, ad networks, publishers, data providers to technology companies.

Contact Information:

Allen Cheng
Phone Number:+86-21-61573915 
Email: [email protected]

The top 10 can enjoy discount of 10% off and more preferential activities. For More information, please click:


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...