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STC Signs Pact With SAP to Optimize Network Management and Operations

BARCELONA, Spain, Feb. 25, 2014 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced that it has signed an agreement with STC, the largest telecommunication services provider in the Middle East and North Africa, to implement SAP® solutions for network life-cycle management (NLM) to improve network operations. This will enable the company to markedly improve customer service as a result of increased end-to-end visibility for capital projects and assets, as well as enhanced project oversight and collaboration. SAP solutions will also maintain the high quality of STC's IT infrastructure.

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"With SAP solutions, we can create close links between the logistical and financial sides of our network operations, integrating the entire spectrum of planning and realizing tasks — from demand and supply planning to investment and project management, inventory management and asset accounting," said Dr. Khalid bin Hussain Al-Bayari, senior vice president for Technology and Operations, STC. "Enabling effective collaboration within and beyond the company will help optimize the way we manage the network infrastructure, streamlining and innovating for better-run, more cost-effective operations and investments."

SAP solutions will offer STC visibility into equipment and assets, including multifaceted historical details at every step of the life cycle. The solutions are particularly influential in both reducing and optimizing costs related to build and repair, as well as helping increase the productivity of field workers.

"The Saudi telecommunications sector is vibrant and fast-moving, and quality of data underpins the innovations and decisions that can make a genuine competitive difference," said Ahmed Al-Faifi, managing director, SAP Saudi Arabia. "STC has big plans in this respect, and by offering improved visibility into its assets, SAP solutions will enable the company to adapt and succeed in a hugely effective manner."

For more information, including additional news from SAP at Mobile World Congress, visit the SAP Newsroom.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 253,500 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2014 SAP AG. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

Follow SAP on Twitter at @sapnews.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Husain Al Tamimi, SAP +971 56 6811641, [email protected], GMT+4
Claire McPeak, SAP, +971 4 330 1777, [email protected], GMT+4
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EST; [email protected]
Neil Jaques, Wallis Marketing Consultants, +971 4390 1950, [email protected], GMT+4



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