Welcome!

Related Topics: Cloud Security

Cloud Security: Blog Post

EMC Syncplicity’s Unique Value Is Enterprise-Grade Security Standards

RSA interview with Jeetu Patel, General Manager for EMC Syncplicity

Thanks for taking the time to answer my questions. Please tell us, what is EMC Syncplicity all about and what do you do?

Jeetu Patel: EMC Syncplicity is the fastest growing vendor in the enterprise file sharing and mobile collaboration space. We give employees access to their work files anywhere, anytime on any device without the security concerns that often come with consumer-facing services like Box and Dropbox. We are the gold standard for mobile user experience (UX) in our category, even when compared with our consumer focused competitors. Our unique value is that we deliver this UX along with enterprise-grade security standards based on policy driven storage and simple, customizable policy management capabilities.

What are you launching at RSA?

Patel: At the RSA conference we are reaffirming our commitment to security by showing progress in 3 key areas -

  1. Policy driven storage through Syncplicity StorageVaultsTM
  2. Integrated information rights management (IRM) with Secure Shared Files
  3. Simplified Policy Management

These three innovations differentiate us from our competition and address three of the biggest concerns for information security professionals: data residency and compliance, security of content outside the firewall and the complexity of managing security for a mobile workforce.

Who is your target audience and how do you intend to reach them? What is the biggest challenge you face right now in telling your story and winning over new clients?

Patel: Businesses of all sizes are our target, and we have different tactics for reaching different segments of our audience. We have a natural advantage in the large enterprise segment, being part of EMC. EMC's enterprise sales force has proven to be the best in accessing this market.

More importantly, this large sales force is motivated and excited about Syncplicity. If you think about it, storage has always been driven by specific applications, but the buyer and the buying decision have been separate from the application. But with cloud, storage is bundled into the application sales process. This allows the sales force to offer the best application in the hottest application category, which is driving huge proportion of storage sales to their customers.

In addition to the direct sales force, we have other paths to reaching our audience, including the Web and our channel partners. These particular channels represent a high level of strategic importance due to an accelerated user feedback cycle and the general awareness they generate.

We have tailored our product to target both end users and IT departments, both of whom are vital to the successful implementation of file sync and share in an organization. We give users the seamless experience they want while offering security and compliance features IT administrators require.

The biggest challenges in the market are the intensity of the competition and the clutter of many players. However, this is also a blessing because it proves the market need beyond a shadow of doubt. The market's problem is easy to solve initially but very hard to deliver at scale - a point of contention for market players. Syncplicity's differentiation comes from having a product that uniquely addresses the enterprise segment with the right mix of UX and IT focus. To add to that, being part of EMC and taking advantage of the company's commitment to the Third Platform.

I'd be curious to hear any general thoughts you have on market trends...

Patel: Global economic uncertainty has become a concern for all businesses, thus driving productivity to the top of the agenda of every C-suite executive. At the same time, recent events have created even greater awareness for information security and privacy. This unique situation, where demand for productivity is coupled with demand for security and privacy is particularly beneficial to us, as Syncplicity offers the right mix to meet both of these needs.

Who are your competitors?

Patel: This is a crowded market - Box, Dropbox, Microsoft and Citrix are some of the big names. This is a great market for providers who can really deliver for both users and IT, at scale.

How do you differentiate from your competitors?

Patel: There is no other vendor in the market who can claim to have the gold standard in mobile UX, flexible deployment with policy driven hybrid storage that is critical to the enterprise, and simple but comprehensive IT management capabilities.

Who founded the company, when? What can you tell me about the story of the company's founding?

Patel: Syncplicity was founded by former Microsoft employees and was released to the public in beta in 2008. The company was acquired by EMC in May 2012. Contrary to expectations, the pace of innovation has increased since the acquisition. The founders and the key members of the team are still in leadership positions at the company.

What is your distribution model? Where to buy your product?

Patel: We have a multi-channel distribution model that spans:

  1. Storage direct sales
  2. Content management direct sales
  3. Channel
  4. Web sign ups

What's next on your product roadmap?

Patel: The future is exciting for us because we see an opportunity to help shape mobile collaboration rather than simply predict and follow. Our product team is passionate about re-imagining how work will get done with the proliferation of mobile devices. You can expect that we will continue to rethink how information is accessed, consumed and socialized with mobile devices, leveraging the innate strengths of mobile devices such as cameras, location awareness, touch screen capabilities, and robust app ecosystems. We have already moved into mobile collaboration with in-app editing, contextual insights and secure shared links, and we have more innovation planned in this area in the near future.

More Stories By Xenia von Wedel

Xenia von Wedel is a Tech blogger and Enterprise Media Consultant in Mountain View, serving clients in a variety of industries worldwide. She is focused on thought leadership content creation and syndication, media outreach and strategy. She mainly writes about Enterprise, B2B solutions, social media and open source software, but throws the occasional oddball into the mix. Buy her a coffee if you like her article: http://xeniar.tip.me

Latest Stories
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
To paraphrase someone famous, "The definition of insanity is to do something the same way over and over again and expect a different result". Humans are creatures of habit and when it comes to storage, old habits die hard. Why do we continue to put our faith in legacy storage providers when they haven't invented anything new in decades. Sure, they re-badge their products every couple of years to make their messaging look modern, but ultimately, it's the same old stuff with a new coat of lipsti...
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...