Welcome!

Related Topics: Cloud Security

Cloud Security: Blog Post

EMC Syncplicity’s Unique Value Is Enterprise-Grade Security Standards

RSA interview with Jeetu Patel, General Manager for EMC Syncplicity

Thanks for taking the time to answer my questions. Please tell us, what is EMC Syncplicity all about and what do you do?

Jeetu Patel: EMC Syncplicity is the fastest growing vendor in the enterprise file sharing and mobile collaboration space. We give employees access to their work files anywhere, anytime on any device without the security concerns that often come with consumer-facing services like Box and Dropbox. We are the gold standard for mobile user experience (UX) in our category, even when compared with our consumer focused competitors. Our unique value is that we deliver this UX along with enterprise-grade security standards based on policy driven storage and simple, customizable policy management capabilities.

What are you launching at RSA?

Patel: At the RSA conference we are reaffirming our commitment to security by showing progress in 3 key areas -

  1. Policy driven storage through Syncplicity StorageVaultsTM
  2. Integrated information rights management (IRM) with Secure Shared Files
  3. Simplified Policy Management

These three innovations differentiate us from our competition and address three of the biggest concerns for information security professionals: data residency and compliance, security of content outside the firewall and the complexity of managing security for a mobile workforce.

Who is your target audience and how do you intend to reach them? What is the biggest challenge you face right now in telling your story and winning over new clients?

Patel: Businesses of all sizes are our target, and we have different tactics for reaching different segments of our audience. We have a natural advantage in the large enterprise segment, being part of EMC. EMC's enterprise sales force has proven to be the best in accessing this market.

More importantly, this large sales force is motivated and excited about Syncplicity. If you think about it, storage has always been driven by specific applications, but the buyer and the buying decision have been separate from the application. But with cloud, storage is bundled into the application sales process. This allows the sales force to offer the best application in the hottest application category, which is driving huge proportion of storage sales to their customers.

In addition to the direct sales force, we have other paths to reaching our audience, including the Web and our channel partners. These particular channels represent a high level of strategic importance due to an accelerated user feedback cycle and the general awareness they generate.

We have tailored our product to target both end users and IT departments, both of whom are vital to the successful implementation of file sync and share in an organization. We give users the seamless experience they want while offering security and compliance features IT administrators require.

The biggest challenges in the market are the intensity of the competition and the clutter of many players. However, this is also a blessing because it proves the market need beyond a shadow of doubt. The market's problem is easy to solve initially but very hard to deliver at scale - a point of contention for market players. Syncplicity's differentiation comes from having a product that uniquely addresses the enterprise segment with the right mix of UX and IT focus. To add to that, being part of EMC and taking advantage of the company's commitment to the Third Platform.

I'd be curious to hear any general thoughts you have on market trends...

Patel: Global economic uncertainty has become a concern for all businesses, thus driving productivity to the top of the agenda of every C-suite executive. At the same time, recent events have created even greater awareness for information security and privacy. This unique situation, where demand for productivity is coupled with demand for security and privacy is particularly beneficial to us, as Syncplicity offers the right mix to meet both of these needs.

Who are your competitors?

Patel: This is a crowded market - Box, Dropbox, Microsoft and Citrix are some of the big names. This is a great market for providers who can really deliver for both users and IT, at scale.

How do you differentiate from your competitors?

Patel: There is no other vendor in the market who can claim to have the gold standard in mobile UX, flexible deployment with policy driven hybrid storage that is critical to the enterprise, and simple but comprehensive IT management capabilities.

Who founded the company, when? What can you tell me about the story of the company's founding?

Patel: Syncplicity was founded by former Microsoft employees and was released to the public in beta in 2008. The company was acquired by EMC in May 2012. Contrary to expectations, the pace of innovation has increased since the acquisition. The founders and the key members of the team are still in leadership positions at the company.

What is your distribution model? Where to buy your product?

Patel: We have a multi-channel distribution model that spans:

  1. Storage direct sales
  2. Content management direct sales
  3. Channel
  4. Web sign ups

What's next on your product roadmap?

Patel: The future is exciting for us because we see an opportunity to help shape mobile collaboration rather than simply predict and follow. Our product team is passionate about re-imagining how work will get done with the proliferation of mobile devices. You can expect that we will continue to rethink how information is accessed, consumed and socialized with mobile devices, leveraging the innate strengths of mobile devices such as cameras, location awareness, touch screen capabilities, and robust app ecosystems. We have already moved into mobile collaboration with in-app editing, contextual insights and secure shared links, and we have more innovation planned in this area in the near future.

More Stories By Xenia von Wedel

Xenia von Wedel is a Tech blogger and Enterprise Media Consultant in Mountain View, serving clients in a variety of industries worldwide. She is focused on thought leadership content creation and syndication, media outreach and strategy. She mainly writes about Enterprise, B2B solutions, social media and open source software, but throws the occasional oddball into the mix. Buy her a coffee if you like her article: http://xeniar.tip.me

Latest Stories
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Providing secure, mobile access to sensitive data sets is a critical element in realizing the full potential of cloud computing. However, large data caches remain inaccessible to edge devices for reasons of security, size, format or limited viewing capabilities. Medical imaging, computer aided design and seismic interpretation are just a few examples of industries facing this challenge. Rather than fighting for incremental gains by pulling these datasets to edge devices, we need to embrace the i...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, will highlight the current challenges of these transformative technologies and share strategies for preparing your organization for these changes. This “view from the top” will outline the latest trends and developm...
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
@ThingsExpo has been named the ‘Top WebRTC Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @ThingsExpo ranked as the number one ‘WebRTC Influencer' followed by @DevOpsSummit at 55th.
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.