Click here to close now.

Welcome!

Related Topics: Cloud Security

Cloud Security: Blog Post

EMC Syncplicity’s Unique Value Is Enterprise-Grade Security Standards

RSA interview with Jeetu Patel, General Manager for EMC Syncplicity

Thanks for taking the time to answer my questions. Please tell us, what is EMC Syncplicity all about and what do you do?

Jeetu Patel: EMC Syncplicity is the fastest growing vendor in the enterprise file sharing and mobile collaboration space. We give employees access to their work files anywhere, anytime on any device without the security concerns that often come with consumer-facing services like Box and Dropbox. We are the gold standard for mobile user experience (UX) in our category, even when compared with our consumer focused competitors. Our unique value is that we deliver this UX along with enterprise-grade security standards based on policy driven storage and simple, customizable policy management capabilities.

What are you launching at RSA?

Patel: At the RSA conference we are reaffirming our commitment to security by showing progress in 3 key areas -

  1. Policy driven storage through Syncplicity StorageVaultsTM
  2. Integrated information rights management (IRM) with Secure Shared Files
  3. Simplified Policy Management

These three innovations differentiate us from our competition and address three of the biggest concerns for information security professionals: data residency and compliance, security of content outside the firewall and the complexity of managing security for a mobile workforce.

Who is your target audience and how do you intend to reach them? What is the biggest challenge you face right now in telling your story and winning over new clients?

Patel: Businesses of all sizes are our target, and we have different tactics for reaching different segments of our audience. We have a natural advantage in the large enterprise segment, being part of EMC. EMC's enterprise sales force has proven to be the best in accessing this market.

More importantly, this large sales force is motivated and excited about Syncplicity. If you think about it, storage has always been driven by specific applications, but the buyer and the buying decision have been separate from the application. But with cloud, storage is bundled into the application sales process. This allows the sales force to offer the best application in the hottest application category, which is driving huge proportion of storage sales to their customers.

In addition to the direct sales force, we have other paths to reaching our audience, including the Web and our channel partners. These particular channels represent a high level of strategic importance due to an accelerated user feedback cycle and the general awareness they generate.

We have tailored our product to target both end users and IT departments, both of whom are vital to the successful implementation of file sync and share in an organization. We give users the seamless experience they want while offering security and compliance features IT administrators require.

The biggest challenges in the market are the intensity of the competition and the clutter of many players. However, this is also a blessing because it proves the market need beyond a shadow of doubt. The market's problem is easy to solve initially but very hard to deliver at scale - a point of contention for market players. Syncplicity's differentiation comes from having a product that uniquely addresses the enterprise segment with the right mix of UX and IT focus. To add to that, being part of EMC and taking advantage of the company's commitment to the Third Platform.

I'd be curious to hear any general thoughts you have on market trends...

Patel: Global economic uncertainty has become a concern for all businesses, thus driving productivity to the top of the agenda of every C-suite executive. At the same time, recent events have created even greater awareness for information security and privacy. This unique situation, where demand for productivity is coupled with demand for security and privacy is particularly beneficial to us, as Syncplicity offers the right mix to meet both of these needs.

Who are your competitors?

Patel: This is a crowded market - Box, Dropbox, Microsoft and Citrix are some of the big names. This is a great market for providers who can really deliver for both users and IT, at scale.

How do you differentiate from your competitors?

Patel: There is no other vendor in the market who can claim to have the gold standard in mobile UX, flexible deployment with policy driven hybrid storage that is critical to the enterprise, and simple but comprehensive IT management capabilities.

Who founded the company, when? What can you tell me about the story of the company's founding?

Patel: Syncplicity was founded by former Microsoft employees and was released to the public in beta in 2008. The company was acquired by EMC in May 2012. Contrary to expectations, the pace of innovation has increased since the acquisition. The founders and the key members of the team are still in leadership positions at the company.

What is your distribution model? Where to buy your product?

Patel: We have a multi-channel distribution model that spans:

  1. Storage direct sales
  2. Content management direct sales
  3. Channel
  4. Web sign ups

What's next on your product roadmap?

Patel: The future is exciting for us because we see an opportunity to help shape mobile collaboration rather than simply predict and follow. Our product team is passionate about re-imagining how work will get done with the proliferation of mobile devices. You can expect that we will continue to rethink how information is accessed, consumed and socialized with mobile devices, leveraging the innate strengths of mobile devices such as cameras, location awareness, touch screen capabilities, and robust app ecosystems. We have already moved into mobile collaboration with in-app editing, contextual insights and secure shared links, and we have more innovation planned in this area in the near future.

More Stories By Xenia von Wedel

Xenia von Wedel, Tech blogger and PR Consultant in Mountain View. She mainly writes about B2B solutions, social media and open source software. She is an SVP with a full-service PR agency, serving clients in a variety of industries worldwide. The agency is focused on thought leadership content creation and syndication, media outreach and strategy. Buy her a coffee if you like her article: http://xeniar.tip.me

Latest Stories
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
IT data is typically silo'd by the various tools in place. Unifying all the log, metric and event data in one analytics platform stops finger pointing and provides the end-to-end correlation. Logs, metrics and custom event data can be joined to tell the holistic story of your software and operations. For example, users can correlate code deploys to system performance to application error codes. In his session at DevOps Summit, Michael Demmer, VP of Engineering at Jut, will discuss how this can...
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
"AgilData is the next generation of dbShards. It just adds a whole bunch more functionality to improve the developer experience," noted Dan Lynn, CEO of AgilData, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are ra...
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
"We help to transform an organization and their operations and make them more efficient, more agile, and more nimble to move into the cloud or to move between cloud providers and create an agnostic tool set," noted Jeremy Steinert, DevOps Services Practice Lead at WSM International, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
The most often asked question post-DevOps introduction is: “How do I get started?” There’s plenty of information on why DevOps is valid and important, but many managers still struggle with simple basics for how to initiate a DevOps program in their business. They struggle with issues related to current organizational inertia, the lack of experience on Continuous Integration/Delivery, understanding where DevOps will affect revenue and budget, etc. In their session at DevOps Summit, JP Morgenthal...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction. ...
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...