Welcome!

News Feed Item

Urban Airship Brings Real-Time Mobile Marketing Automation and iBeacon Targeting to Push Messaging

The Most Significant Evolution in the History of Push Transforms the Types of Mobile Experiences That Brands Can Provide to Their Customers

BARCELONA, SPAIN -- (Marketwired) -- 02/26/14 -- Today at Mobile World Congress, Urban Airship unveiled its next-generation solution combining high-performance push messaging with real-time mobile marketing automation, dynamic audience segmentation and iBeacon targeting. Available this quarter, the solution offers an evolutionary step forward in the ability of marketers and product teams to drive more real-time, relevant and responsive mobile experiences that delight customers and keep them loyal.

For the first time in the industry, every swipe on a push message, tap on a landing page, or proximity to an iBeacon can build richer mobile audience segments for better targeting and deeper personalization over time. For example, a shopper might walk into a children's clothing department triggering an iBeacon message with seasonal specials, and also become part of a children's clothing audience segment for a back-to-school campaign later that year.

"As the U.K.'s largest betting company, we're thrilled to be working with Urban Airship to experiment with iBeacons at a leading cultural event -- the Cheltenham Festival," said Alex Rutherford, head of mobile sportsbook, William Hill Plc. (LSE: WMH). "With iBeacons near the racecourse and throughout Cheltenham, we'll be able to trigger hyper-local, real-time engagement experiences, as well as take advantage of Urban Airship's unique capability to leverage these micro-location insights as dynamic segments going forward."

With Urban Airship's latest release, marketers can more easily react to campaign responses and other customer behaviors -- including inactivity -- with real-time triggers for push messages, in-app messages and deep-linked landing pages. As one example, apps can more effectively on-board new users by automatically triggering a welcome message that highlights key features the day after first app open. Subsequent messages can be tailored to focus on different app functionality based on users' interactions with the first message -- creating an adaptive, multi-step welcome series. Other user behaviors such as account registration, trying a new app feature, liking or sharing app content, entering a store, achieving a new status level or not opening the app for 15 days, might trigger additional follow-up messages to continue to deliver the most relevant and engaging information.

Beyond customers' responses or non-responses informing the next message they receive, Urban Airship's timing delays and frequency limits help ensure a relevant and responsible approach to driving engagement and fine-tuning the customer experience. For example, a business might trigger a free shipping offer two days after a shopping cart is abandoned, but avoid sending it more than once per month per customer.

"The real-time automation and deep insights Urban Airship brings to our mobile experience helps us leverage the free RetailMeNot Coupons app's advantages of always-on immediacy, retail offer alerts and location-awareness, critical features that influence conversion behaviors," said Jag Bath, senior vice president, RetailMeNot, Inc. "As soon as we saw Urban Airship's offering, we knew it was going to be the right choice to power engagement for our millions of users."

Push Evolves to Focus on Customers' Interactions Not Just App Information and Campaigns
Many of the world's leading brands use technical resources to integrate Urban Airship into apps and deliver billions of messages each month in real-time, such as breaking news, sports scores, peer-to-peer notifications and transactional pushes. Alternately, mobile teams can compose and schedule push and rich in-app message campaigns, as well as define and target precise audience segments using any combination of behaviors, preferences and location profiles. Now, with Urban Airship's new solution, marketers and product teams can use an intuitive interface to setup their own automated programs for real-time messaging, design and deep-link to landing pages anywhere in the app or on the mobile web, and manage and analyze these campaigns through message response reports, in addition to having the data connected into existing analytics systems like Google Analytics or Omniture.

All in all, marketers are now less reliant on developers to deliver responsive, real-time experiences at scale and are empowered to take greater ownership of business outcomes.

"Our mission is to tell people what they need to know, when and where they need to know it, and we've done this for years with the world's most adopted push messaging platform and a vocal focus on good push best practices," said Scott Kveton, CEO and co-founder, Urban Airship. "However, today marks a new, more relevant, personalized era for push notifications. The best organizations can now build off of prior push relevancy efforts including fine-grain user controls and deliberate segmentation and targeting, to respond to users' actions in real-time, at scale, and with iteratively greater accuracy over time."

Additional Customer Quotes

"SXSW has a long legacy of being the preeminent event where the digital and physical intertwine and new technologies take the world stage," said Scott Wilcox, director of technology, SXSW. "iBeacons represent the next exciting foray into the melding of digital and physical experiences and we're looking forward to their use at Mobile Saturday, a daylong track dedicated to mobile at SXSW Interactive."

"Craftsy is very focused on messaging our users at the right time with the right content, and have relied on useful segmentation and scheduling functionality from Urban Airship," said Josh Scott, COO, Craftsy. "We're very excited to be among the first customers using its real-time marketing automation capabilities. These will make customer engagement more automatic, more effective and importantly, more responsive to a customer's current status."

About Urban Airship
Urban Airship enables brands to build relationships with their constantly connected customers through Mobile Relationship Management. Its solutions streamline the creation, delivery and management of highly targeted cross-platform mobile push messages, in-app messages, rich app pages, Apple Passbook passes and Google Wallet cards. With billions of messages and tens of thousands of passes delivered each month, Urban Airship's technology sparks exceptional consumer experiences, drives app engagement and increases customer loyalty and lifetime value for leading brands such as CBS Interactive, Cinemagram, ESPN, Groupon, Walgreens and Warner Bros. For more information, visit www.urbanairship.com and follow us on Twitter @urbanairship.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contacts:
Candace Locklear (North America)
Mighty PR
510-292-8216
Email Contact

Joe Satari (EMEA)
Fanclub PR
+44 207 096 1375
Email Contact

Corey Gault
Urban Airship
+1 971-200-4507
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, will discuss how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved effi...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, will discuss using predictive analytics to ...
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
CIOs and those charged with running IT Operations are challenged to deliver secure, audited, and reliable compute environments for the applications and data for the business. Behind the scenes these tasks are often accomplished by following onerous time-consuming processes and often the management of these environments and processes will be outsourced to multiple IT service providers. In addition, the division of work is often siloed into traditional "towers" that are not well integrated for cro...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...