Click here to close now.


News Feed Item

Pacific Conferences Presents the 1st Best Practices in Community Engagement Conference in Singapore and Hong Kong

Cutting-Edge Strategies for Successful Community Engagement & Outreach

Singapore, Feb 26, 2014 - (ACN Newswire) - With brand reputation on the line, organisations now realise that there is a need to actively engage their stakeholders and community in dialogue in order to improve decision making and accountability. Should their efforts be half-hearted or superficial, they will only alienate those with whom they are trying to build a rapport with. Mr Simeon Mellalieu, Partner & General Manager, Ketchum Hong Kong, says that "community engagement used to be a differentiator for corporate positioning, but now it is table stakes in giving companies permission to do business, particularly for foreign multinationals." Realising that communities affect and in turn gets affected by business operations, companies spend millions and hours on corporate engagement activities. However, successful community engagement doesn't come by easily. Every initiative requires a well thought-out plan with clear and measurable objectives.

To achieve this, Patricia Gallardo, Director of Corporate Social Responsibility & Sustainability, Shangri-La International Hotel Management commented that companies have to "move away from philanthropy to more strategic community engagement with the end goal of improving the lives and environments where we work." "Engagement builds trust - through the workforce, their families and neighbours - and trust builds profits. Engaging successfully requires careful consideration in a world where cheap publicity stunts will cause a backlash," added Mr Simeon Mellalieu. Businesses therefore need a strategic engagement plan aligned to business objectives that would help it to maintain good relationships and enable communities, companies and industries to thrive in the long-term.

To equip community engagement professionals with effective approaches to community building and outreach, Pacific Conferences is organising a 2-day "Best Practices in Community Engagement" conference, to be held on 21-22 April 2014 in Singapore and on 24-25 April 2014 at the Regal Hongkong Hotel, during which case studies and insights on strategy formulation, community asset mapping, engagement programme development, partnerships and collaboration and more will be shared.

This conference will bring together leading industry professionals to network and address issues related to community engagement. Experts sharing include Clair Deevy from Microsoft, Kerri-Ann Mower from Aviva, Tara Hammond from Shangri-La, Mok Chee Hong from Fuji Xerox, Callum Douglas from PricewaterhouseCoopers, Christen Chen from National Volunteer and Philanthropy Center and Georgie Passalaris from Diageo among many others.

Participants will hear case studies from Banking & Finance, Travel, Hospitality, Transportation, Logistics, Utilities and Retail Industries among others, on how they can be equipped with effective approaches to community engagement.
Conference Details:

Title:        Best Practices in Community Engagement Conference
Date & Venue: 21-22 April 2014, Singapore 
              24-25 April 2014, Regal Hongkong Hotel, Hong Kong
Organiser:    Pacific Conferences
Full programme can also be found at:

About Pacific Conferences

Pacific Conferences specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific. Catered to middle and upper level executives, its events are usually case studies driven with emphasis on providing in-depth and unbiased practical knowledge.

Source: Pacific Conferences

Charmaine Neo (Ms)
Tel: +65 6592 7352
Email: [email protected]

Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
NHK, Japan Broadcasting will feature upcoming @ThingsExpo Silicon Valley in a special IoT documentary which will be filmed on the expo floor November 3 to 5, 2015 in Santa Clara. NHK is the sole public TV network in Japan equivalent to BBC in UK and the largest in Asia with many award winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology covering @ThingsExpo Silicon Valley. The program will be aired during the highest viewership season of ...
SYS-CON Events announced today that Spirent Communications, the leader in testing navigation and positioning systems, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Spirent Communications enables innovations in communications technologies that help connect people. Whether it is service provider, data centers, enterprise IT networks, mobile communications, connected vehicles or the Inte...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing thes...
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, will provide an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
SYS-CON Events announced today that Luxoft Holding, Inc., a leading provider of software development services and innovative IT solutions, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Luxoft’s software development services consist of core and mission-critical custom software development and support, product engineering and testing, and technology consulting.
The APN DevOps Competency highlights APN Partners who demonstrate deep capabilities delivering continuous integration, continuous delivery, and configuration management. They help customers transform their business to be more efficient and agile by leveraging the AWS platform and DevOps principles.
SYS-CON Events announced today that Machkey International Company will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Machkey provides advanced connectivity solutions for just about everyone. Businesses or individuals, Machkey is dedicated to provide high-quality and cost-effective products to meet all your needs.
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, will look at di...
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, will discuss the impact of technology on identity....
As the world moves towards more DevOps and microservices, application deployment to the cloud ought to become a lot simpler. The microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. In his session at 17th Cloud Expo, Raghavan "Rags" Srinivas, an Architect/Developer Evangeli...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/...
SYS-CON Events announced today that Key Information Systems, Inc. (KeyInfo), a leading cloud and infrastructure provider offering integrated solutions to enterprises, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Key Information Systems is a leading regional systems integrator with world-class compute, storage and networking solutions and professional services for the most advanced softwa...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.