Welcome!

News Feed Item

Labiaplasty And Buttock Augmentation Show Marked Increase In Popularity

The American Society for Aesthetic Plastic Surgery Reports Increase in Two Popular Cosmetic Procedures that Fall Below the Belt

NEW YORK, Feb. 26, 2014 /PRNewswire-USNewswire/ -- The American Society for Aesthetic Plastic Surgery (ASAPS) is in the process of tabulating its 2013 annual statistics, and has uncovered figures highlighting an upward trend in both labiaplasty and buttock augmentation surgeries  demonstrating that below-the-belt procedures are steadily rising in popularity. In 2013, over 10 million cosmetic surgical and nonsurgical procedures were performed by the board certified surgeons in the United States who are most likely to perform cosmetic procedures.  Overall, surgical procedures have increased by 6.5%, a significant increase, suggesting that people are once again investing in their appearance and have the income to do so.  This marks the 17th year ASAPS has been collecting multi-specialty procedural statistics.

(Logo: http://photos.prnewswire.com/prnh/20140226/DC72077LOGO)

While the figures for labiaplasty and buttock augmentation are significant, they represent a very small portion of cosmetic procedures overall. Nevertheless, with labiaplasty procedures increasing by 44% over the course of the year, and buttock augmentation procedures increasing by 58%, there is clearly a definitive trend.

"I believe the dramatic increase in both of these procedures is indicative of much larger global trends respecting body image, an ever-evolving concept of beauty, and self-confidence. More women are pursuing these procedures as a means to achieve a standard of beauty they deem appropriate for themselves, however I believe more women are also pursuing procedures like labiaplasty to correct labia-related issues that are interfering with their ability to perform sexually, to perform daily tasks such as exercise, or are merely causing discomfort," explains Michael Edwards, MD, President-Elect of the American Society for Aesthetic Plastic Surgery.

The number of surgeons who are performing labiaplasties increased from 21% to 29% in the past year alone.

"The reality is that women have been grooming themselves differently for about the past ten years, with many eliminating pubic hair altogether, and consequently, they are noticing what things look like in that region as a result. Many of my patients want to achieve a clean, smooth look as they would with their face and underarms," explains Christine Hamori, MD, an ASAPS member specializing in labiaplasty and other body contouring procedures.

The number of doctors who are performing buttock augmentations has also increased over the past year from 19% in 2012 to 30% in 2013. "Over the past decade, we've seen a cultural shift towards a greater acceptance of and a desire for a rounder, more prominent derriere in specific regions across the country, so the increase in buttock augmentation procedures is not that surprising," states Jack Fisher, MD, President of The American Society for Aesthetic Plastic Surgery.

"I am seeing a tremendous rise in requests for buttock augmentation procedures in my practice year-over-year," explains Constantino Mendieta, MD, an ASAPS member who specializes in the buttock augmentation procedure, also referred to as the "Brazilian buttock lift" or fat grafting to the buttock. "We take fat from unwanted areas and transfer it to the buttock region, allowing us to shape and mold the posterior. The trend can definitely be attributed to more women wanting to emulate the look of Kim Kardashian's and Jennifer Lopez's shapely buttocks based on what I hear in my own offices on a near-daily basis," Mendieta states.

ASAPS is slated to release its full 2013 statistics in March 2014.

About ASAPS
The American Society for Aesthetic Plastic Surgery (ASAPS), is recognized as the world's leading organization devoted entirely to aesthetic plastic surgery and cosmetic medicine of the face and body.  ASAPS is comprised of over 2,600 Plastic Surgeons; active members are certified by the American Board of Plastic Surgery (USA) or by the Royal College of Physicians and Surgeons of Canada and have extensive training in the complete spectrum of surgical and non-surgical aesthetic procedures. International active members are certified by equivalent boards of their respective countries. All members worldwide adhere to a strict Code of Ethics and must meet stringent membership requirements.

About the ASAPS Cosmetic Surgery National Data Bank
ASAPS, working with an independent research firm, compiled the 17-year national data for procedures performed 1997-2013. A paper-based questionnaire was mailed to 23,000 board certified. An online version of the questionnaire was also available.  A total of 723 physicians returned questionnaires, of which 56 were retired or otherwise inactive during 2013. 

Final figures have been projected to reflect nationwide statistics. Though the confidence intervals change by procedure, depending on the grouping's sample size and the response variance, the overall survey portion of this research has a standard error of +/- 3.75% at a 95% level of confidence.

Website: www.surgery.org
Follow ASAPS on Twitter: www.twitter.com/ASAPS
Become a fan of ASAPS on Facebook: www.facebook.com/AestheticSociety
Join Smart Beauty Guide: www.smartbeautyguide.com
Locate a plastic surgeon in your area:  http://www.surgery.org/consumers/find-a-plastic-surgeon

SOURCE American Society for Aesthetic Plastic Surgery

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists looked at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deliver...
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists loo...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...