Click here to close now.




















Welcome!

News Feed Item

Primacy’s Effective Digital and Unparalleled Customer Service Cornerstones of Record Year

Award-winning, independent digital agency Primacy announced today that it is entering its fourteenth consecutive year of sustained growth, with a double-digit percentage increase in revenue in 2013. The company’s dedication to delivering industry-leading client service ensured that the agency’s client retention rate stayed in excess of 98 percent and fostered a Net Promoter Score of 9.1. This year’s momentum is a result of growing interest in its full breadth of services like digital, marketing and media planning and buying, with technology supporting the charge.

“Helping our clients connect with their audiences always been a mantra of ours,” said Primacy Founder and President Stan Valencis. “As our growth demonstrates, it’s an approach that is resonating with the marketplace.”

Primacy’s technology services supported a number of mission-critical digital initiatives in 2013, including large-scale projects for clients including EmblemHealth, Monmouth University, Regis University, St. Charles Health System, Tufts Medical Center and others. Primacy’s technical approach is platform agnostic, offering an array of services from mobile development, SharePoint, CMS implementations and custom web applications. In addition, Primacy’s Innovation Team has developed forward-thinking technical solutions like near field communication (NFC), voice and gesture recognition, Google Glass, Kinect v2, BLE beacons, MYO and Leap Motion.

Primacy continued to evolve their marketing offerings, working with clients in media planning, media buying and branding with platforms and campaigns that cross online and offline channels.

Primacy expanded its client base in key sectors of education, financial services, healthcare and consumer, welcoming:

  • American Crew
  • ConnectiCare
  • Cannondale
  • Partners HealthCare
  • Peirce College
  • SunGard Financial Systems
  • Tufts University

The company took home awards including the Inc. 5000, its second inclusion as one of the Best Places to Work in Connecticut, as well as over 40 national marketing and design awards including:

  • Global Awards
  • Midas Awards
  • Videographer Awards
  • Web Awards
  • Connecticut Art Directors Club

Primacy added 20 new employees across its Farmington, New York City and Boston offices. The headquarters was profiled for its green initiatives in part for fostering sustainable practices. Primacy also welcomed 15 egg producing chickens to its employee-led organic garden.

“Our growth is based on talent and exceptional customer service,” said Valencis. “We are pushing the envelope to make the most creative, holistic digital experiences out there today. Our four pillars—unparalleled client service, solution-oriented innovative technology, industry expertise and our insatiable appetite for creative problem solving—are stronger than ever and I’m excited about our future. But the chickens are a good fallback position should the interweb fizzle out.”

About Primacy

Primacy (formerly Acsys Interactive) is an award-winning, independent agency known for creating digital experiences with meaningful impact. Primacy combines lead-agency thinking with digital acumen to deliver measurable, actionable results. Core competencies include strategic thinking, creativity, technology, marketing, social and mobile. Primacy’s vertical strengths are in consumer, financial, health, manufacturing and education; clients include Amica, Cannondale, CIGNA, EmblemHealth, ESPN, The Hartford, MassMutual, Middlesex Hospital, MIT, Regis University, Sikorsky Aircraft, Quinnipiac University, and Yale-New Haven Hospital. The company is headquartered in Farmington, CT with offices in New York and Boston. To find out more, visit www.theprimacy.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with ...
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. The DevOps approach is a way to increase business agility through collaboration, communication, and integration across different teams in the IT organization. In his session at DevOps Summit, Chris Van Tuin, Chief Technologist for the Western US at Red Hat, will discuss: The acceleration of application delivery for the business with DevOps
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...