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Primacy’s Effective Digital and Unparalleled Customer Service Cornerstones of Record Year
|By Business Wire
|February 26, 2014 08:50 AM EST
Award-winning, independent digital agency Primacy
announced today that it is entering its fourteenth consecutive year of
sustained growth, with a double-digit percentage increase in revenue in
2013. The company’s dedication to delivering industry-leading client
service ensured that the agency’s client retention rate stayed in excess
of 98 percent and fostered a Net Promoter Score of 9.1. This year’s
momentum is a result of growing interest in its full breadth of services
like digital, marketing and media planning and buying, with technology
supporting the charge.
“Helping our clients connect with their audiences always been a mantra
of ours,” said Primacy Founder and President Stan Valencis. “As our
growth demonstrates, it’s an approach that is resonating with the
Primacy’s technology services supported a number of mission-critical
digital initiatives in 2013, including large-scale projects for clients
including EmblemHealth, Monmouth University, Regis University, St.
Charles Health System, Tufts Medical Center and others. Primacy’s
technical approach is platform agnostic, offering an array of services
from mobile development, SharePoint, CMS implementations and custom web
applications. In addition, Primacy’s Innovation Team has developed
forward-thinking technical solutions like near field communication
(NFC), voice and gesture recognition, Google Glass, Kinect v2, BLE
beacons, MYO and Leap Motion.
Primacy continued to evolve their marketing offerings, working with
clients in media planning, media buying and branding with platforms and
campaigns that cross online and offline channels.
Primacy expanded its client base in key sectors of education, financial
services, healthcare and consumer, welcoming:
SunGard Financial Systems
The company took home awards including the Inc.
5000, its second inclusion as one of the Best
Places to Work in Connecticut, as well as over 40 national marketing
and design awards including:
Connecticut Art Directors Club
Primacy added 20 new employees across its Farmington, New
York City and Boston
offices. The headquarters was profiled
for its green initiatives in part for fostering sustainable
practices. Primacy also welcomed 15 egg producing chickens to its
employee-led organic garden.
“Our growth is based on talent and exceptional customer service,” said
Valencis. “We are pushing the envelope to make the most creative,
holistic digital experiences out there today. Our four
pillars—unparalleled client service, solution-oriented innovative
technology, industry expertise and our insatiable appetite for creative
problem solving—are stronger than ever and I’m excited about our future.
But the chickens are a good fallback position should the interweb fizzle
Primacy (formerly Acsys Interactive) is an award-winning, independent
agency known for creating digital experiences with meaningful impact.
Primacy combines lead-agency thinking with digital acumen to deliver
measurable, actionable results. Core competencies include strategic
thinking, creativity, technology, marketing, social and mobile.
Primacy’s vertical strengths are in consumer, financial, health,
manufacturing and education; clients include Amica, Cannondale, CIGNA,
EmblemHealth, ESPN, The Hartford, MassMutual, Middlesex Hospital, MIT,
Regis University, Sikorsky Aircraft, Quinnipiac University, and Yale-New
Haven Hospital. The company is headquartered in Farmington, CT with
offices in New York and Boston. To find out more, visit www.theprimacy.com.
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