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Primacy’s Effective Digital and Unparalleled Customer Service Cornerstones of Record Year

Award-winning, independent digital agency Primacy announced today that it is entering its fourteenth consecutive year of sustained growth, with a double-digit percentage increase in revenue in 2013. The company’s dedication to delivering industry-leading client service ensured that the agency’s client retention rate stayed in excess of 98 percent and fostered a Net Promoter Score of 9.1. This year’s momentum is a result of growing interest in its full breadth of services like digital, marketing and media planning and buying, with technology supporting the charge.

“Helping our clients connect with their audiences always been a mantra of ours,” said Primacy Founder and President Stan Valencis. “As our growth demonstrates, it’s an approach that is resonating with the marketplace.”

Primacy’s technology services supported a number of mission-critical digital initiatives in 2013, including large-scale projects for clients including EmblemHealth, Monmouth University, Regis University, St. Charles Health System, Tufts Medical Center and others. Primacy’s technical approach is platform agnostic, offering an array of services from mobile development, SharePoint, CMS implementations and custom web applications. In addition, Primacy’s Innovation Team has developed forward-thinking technical solutions like near field communication (NFC), voice and gesture recognition, Google Glass, Kinect v2, BLE beacons, MYO and Leap Motion.

Primacy continued to evolve their marketing offerings, working with clients in media planning, media buying and branding with platforms and campaigns that cross online and offline channels.

Primacy expanded its client base in key sectors of education, financial services, healthcare and consumer, welcoming:

  • American Crew
  • ConnectiCare
  • Cannondale
  • Partners HealthCare
  • Peirce College
  • SunGard Financial Systems
  • Tufts University

The company took home awards including the Inc. 5000, its second inclusion as one of the Best Places to Work in Connecticut, as well as over 40 national marketing and design awards including:

  • Global Awards
  • Midas Awards
  • Videographer Awards
  • Web Awards
  • Connecticut Art Directors Club

Primacy added 20 new employees across its Farmington, New York City and Boston offices. The headquarters was profiled for its green initiatives in part for fostering sustainable practices. Primacy also welcomed 15 egg producing chickens to its employee-led organic garden.

“Our growth is based on talent and exceptional customer service,” said Valencis. “We are pushing the envelope to make the most creative, holistic digital experiences out there today. Our four pillars—unparalleled client service, solution-oriented innovative technology, industry expertise and our insatiable appetite for creative problem solving—are stronger than ever and I’m excited about our future. But the chickens are a good fallback position should the interweb fizzle out.”

About Primacy

Primacy (formerly Acsys Interactive) is an award-winning, independent agency known for creating digital experiences with meaningful impact. Primacy combines lead-agency thinking with digital acumen to deliver measurable, actionable results. Core competencies include strategic thinking, creativity, technology, marketing, social and mobile. Primacy’s vertical strengths are in consumer, financial, health, manufacturing and education; clients include Amica, Cannondale, CIGNA, EmblemHealth, ESPN, The Hartford, MassMutual, Middlesex Hospital, MIT, Regis University, Sikorsky Aircraft, Quinnipiac University, and Yale-New Haven Hospital. The company is headquartered in Farmington, CT with offices in New York and Boston. To find out more, visit www.theprimacy.com.

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