Welcome!

News Feed Item

Coldwell Banker Real Estate Releases Second Commercial of Awards Season, "Your Home," at 86th Oscars, Featuring Voiceover by Tom Selleck

MADISON, N.J., Feb. 26, 2014 /PRNewswire/ -- From Dorothy's red slippers to action heroes saving the city and stories of survivors finding their way back, the emotional feeling of coming home has inspired countless filmmakers over the years.  Just like in the movies, Coldwell Banker Real Estate LLC recognizes a home is more than the materials required to build it.  The company has selected the 86th Oscars® on March 2, 2014 to debut the second commercial of its 2014 ad campaign, "Your Home." 

Coldwell Banker Real Estate logo.

The new ad is a continuation of the Coldwell Banker® strategy to advertise during major events.  This 30-second spot features a powerful voiceover by Tom Selleck to tell a story of how important home is to each and every one of us. The new spot follows the highly-rated "Home Sweet Home" ad that launched on January 26 during the 56th Annual GRAMMY Awards® show, appropriately featuring the classic Motley Crue anthem of the same name as its soundtrack. 

"'Your Home' is the fourth commercial in our series showcasing the real value of home, which is far more than just a financial investment," said Sean Blankenship, senior vice president, marketing for Coldwell Banker Real Estate LLC. "The Oscars are perfectly timed to reach consumers with our message of how home plays a role in the story of our lives while also aligning with the spring homebuying and selling season.  It's also fitting that the Oscars will pay homage to the 75th anniversary of 'The Wizard of Oz' and Judy Garland's classic line, 'There's no place like home.'"

"'Your Home' depicts home as a place that shapes our memories, reflects our personalities and represents where we are always wanted, loved and cared for," Blankenship added. "In the end, it describes how our home isn't just the physical center of our world, but the emotional center as well."

"Coldwell Banker has always been special to me," said Tom Selleck. "When I was four, my father put the Sellecks in the family car and left Detroit for Southern California to pursue a career in real estate. He worked for Coldwell Banker for 38 years, retiring as an Executive Vice President. Over that period, my two brothers and sisters were with Coldwell Banker, as well. I was the one exception. I'm proud to say that I'm now part of the family business. Over the last three years I've been pleased to become a part of the family and share such an up-lifting message about the importance of home."

Consumers can watch the "Your Home" commercial online on Coldwell Banker BlueMatter, the brand's consumer blog. As part of the #YourHome campaign leading up to the debut of the new spot, more than 2,000 voters on Coldwell Banker BlueMatter named Apollo 13 as the top homecoming scene in movie history.

Both spots were conceived by Siltanen & Partners, the national advertising agency for Coldwell Banker®.  They were directed by Kat Coiro, under the direction of Executive Creative Director, Rob Siltanen.

About Coldwell Banker®
Since 1906, the Coldwell Banker organization has been a premier provider of full-service residential and commercial real estate.  The Coldwell Banker brand is the oldest national real estate brand in the United States and today has a network of approximately 84,900 sales associates affiliated with more than 3,100 offices in 49 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create a iPhone application with international listings and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel.  The Coldwell Banker System is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program.  Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.  Each office is independently owned and operated. Coldwell Banker Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. 

 

Media Inquiries: 


Athena Snow

Dianne Falaguerra 

Coldwell Banker Real Estate LLC

CooperKatz for Coldwell Banker Real Estate LLC

973.407.5590

917.595.3058

Athena.Snow@coldwellbanker.com

dfalaguerra@cooperkatz.com

 

Logo: http://photos.prnewswire.com/prnh/20140122/NY49997LOGO 

SOURCE Coldwell Banker Real Estate LLC

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet and...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
910Telecom exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and exchanges.
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, discussed how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a practic...
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and micro services. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your contain...
The modern software development landscape consists of best practices and tools that allow teams to deliver software in a near-continuous manner. By adopting a culture of automation, measurement and sharing, the time to ship code has been greatly reduced, allowing for shorter release cycles and quicker feedback from customers and users. Still, with all of these tools and methods, how can teams stay on top of what is taking place across their infrastructure and codebase? Hopping between services a...
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Zerto exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clouds. The company’s flagship product, Zerto Virtual...
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.