Welcome!

News Feed Item

Digital Automotive Sales Leader Named Chief Revenue Officer of LotLinx

Steve Pace, veteran of leading innovative digital marketing companies, including Dealer.com, Dealix, ResponseLogix, AutoWeb and Autobytel, to lead dealer sales initiatives for rapidly growing company

SAN FRANCISCO, Feb. 26, 2014 /PRNewswire/ -- LotLinx, the first syndicated advertising network for automotive retailing that delivers deep-linking to VDPs on dealership websites, today announced that it has named digital automotive sales expert and veteran, Steve Pace, its Chief Revenue Officer.  Pace, who has an eleven-year track record of leading sales for some of the industry's most innovative and successful digital marketing companies, will head up dealer sales for LotLinx which launched in October 2013, and already provides its marketing platform to over 350 dealers. 

"We are very pleased to welcome another leader in the digital automotive industry to the LotLinx team. From his experience at the inception of the automotive Internet at AutoWeb, to his leadership delivering digital marketing to dealers and revenue to the bottom line at Dealer.com, Steve brings great insight and understanding into what is, and isn't, working for dealers in today's digital universe," said LotLinx Founder Len Short. "Simply put, he completely understands our mission to deliver low-funnel, ready-to-buy customers to dealers -- and his experience will ensure that our customers are well-served as our company grows."

LotLinx's mission is to tear down the third-party wall between auto dealers and their customers by replacing lead forms on third-party sites with direct links that send consumers to a vehicle's detail page (VDP) on the dealer's website. LotLinx already powers 135+ automotive search sites, reaching over 85% of all auto shoppers. In multiple tracking tests across hundreds of dealerships, LotLinx consistently outperforms all other paid traffic programs, generating more visits, more views, more leads and more sales.

"LotLinx is the logical next level of the automotive Internet and I am very excited to join its deep bench of automotive digital marketing innovators," said Pace. "One of the most important things I have learned in over 10 years working with dealers in digital marketing is that they want straight talk from their vendors, along with straight, qualified, valuable traffic -- with no intermediary or interference.  LotLinx delivers that – and for much less than traditional marketing partners. I am looking forward to growing revenue not only for LotLinx, but for its network of progressive dealers."

Pace brings a track record of increasing company sales revenue and successfully leading account teams managing thousands of dealerships to LotLinx. Most recently, he served as Executive Director of Account Sales at Dealer.com (recently acquired by DealerTrack for $1 billion), where he drove strategies and tactics for a team of 100 account managers servicing 7,000 + client dealers. Previously, he was VP of Sales for ResponseLogix and VP of Sales for Dealix Corporation where he helped increase new car lead revenues from $14 million to $66 million. Pace started his digital automotive sales career at online pioneer AutoWeb.com, helping to build the company – and its sales force - into one of the powerhouses of the dot-com revolution, and then overseeing the integration of sales teams when the company was acquired by Autobytel.

About LotLinx
LotLinx is the first syndicated advertising network for automotive retailing to deliver deep-linking to VDPs (Vehicle Detail Pages) and connects over 6.5 million consumers searching vehicle inventory online every month directly to the dealership websites where that inventory resides. Founded by a team of veteran automotive and digital innovators, the company's mission is to tear down the third-party wall between dealers and their customers, and provide a more positive and efficient experience for dealerships and consumers alike. LotLinx's patent-pending technology replaces lead forms on third-party sites with direct links that transport consumers searching for inventory directly to the dealer's VDP, all at a higher conversion rate and fraction of the cost of other online options. LotLinx is based in San Francisco, CA.

Media Contacts
Melanie Webber, mWEBB Communications, (424) 603-4340 / [email protected]
Cassandra Cavanah, mWEBB Communications, (818) 397-4630 / [email protected]

SOURCE LotLinx

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
“Being the one true cloud-agnostic and storage-agnostic software solution, more and more customers are coming to Commvault and saying ' What do you recommend? What's your best practice for implementing cloud?” explained Randy De Meno, Chief Technologist at Commvault, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...