Welcome!

News Feed Item

Digital Automotive Sales Leader Named Chief Revenue Officer of LotLinx

Steve Pace, veteran of leading innovative digital marketing companies, including Dealer.com, Dealix, ResponseLogix, AutoWeb and Autobytel, to lead dealer sales initiatives for rapidly growing company

SAN FRANCISCO, Feb. 26, 2014 /PRNewswire/ -- LotLinx, the first syndicated advertising network for automotive retailing that delivers deep-linking to VDPs on dealership websites, today announced that it has named digital automotive sales expert and veteran, Steve Pace, its Chief Revenue Officer.  Pace, who has an eleven-year track record of leading sales for some of the industry's most innovative and successful digital marketing companies, will head up dealer sales for LotLinx which launched in October 2013, and already provides its marketing platform to over 350 dealers. 

"We are very pleased to welcome another leader in the digital automotive industry to the LotLinx team. From his experience at the inception of the automotive Internet at AutoWeb, to his leadership delivering digital marketing to dealers and revenue to the bottom line at Dealer.com, Steve brings great insight and understanding into what is, and isn't, working for dealers in today's digital universe," said LotLinx Founder Len Short. "Simply put, he completely understands our mission to deliver low-funnel, ready-to-buy customers to dealers -- and his experience will ensure that our customers are well-served as our company grows."

LotLinx's mission is to tear down the third-party wall between auto dealers and their customers by replacing lead forms on third-party sites with direct links that send consumers to a vehicle's detail page (VDP) on the dealer's website. LotLinx already powers 135+ automotive search sites, reaching over 85% of all auto shoppers. In multiple tracking tests across hundreds of dealerships, LotLinx consistently outperforms all other paid traffic programs, generating more visits, more views, more leads and more sales.

"LotLinx is the logical next level of the automotive Internet and I am very excited to join its deep bench of automotive digital marketing innovators," said Pace. "One of the most important things I have learned in over 10 years working with dealers in digital marketing is that they want straight talk from their vendors, along with straight, qualified, valuable traffic -- with no intermediary or interference.  LotLinx delivers that – and for much less than traditional marketing partners. I am looking forward to growing revenue not only for LotLinx, but for its network of progressive dealers."

Pace brings a track record of increasing company sales revenue and successfully leading account teams managing thousands of dealerships to LotLinx. Most recently, he served as Executive Director of Account Sales at Dealer.com (recently acquired by DealerTrack for $1 billion), where he drove strategies and tactics for a team of 100 account managers servicing 7,000 + client dealers. Previously, he was VP of Sales for ResponseLogix and VP of Sales for Dealix Corporation where he helped increase new car lead revenues from $14 million to $66 million. Pace started his digital automotive sales career at online pioneer AutoWeb.com, helping to build the company – and its sales force - into one of the powerhouses of the dot-com revolution, and then overseeing the integration of sales teams when the company was acquired by Autobytel.

About LotLinx
LotLinx is the first syndicated advertising network for automotive retailing to deliver deep-linking to VDPs (Vehicle Detail Pages) and connects over 6.5 million consumers searching vehicle inventory online every month directly to the dealership websites where that inventory resides. Founded by a team of veteran automotive and digital innovators, the company's mission is to tear down the third-party wall between dealers and their customers, and provide a more positive and efficient experience for dealerships and consumers alike. LotLinx's patent-pending technology replaces lead forms on third-party sites with direct links that transport consumers searching for inventory directly to the dealer's VDP, all at a higher conversion rate and fraction of the cost of other online options. LotLinx is based in San Francisco, CA.

Media Contacts
Melanie Webber, mWEBB Communications, (424) 603-4340 / [email protected]
Cassandra Cavanah, mWEBB Communications, (818) 397-4630 / [email protected]

SOURCE LotLinx

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet and...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
Zerto exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clouds. The company’s flagship product, Zerto Virtual...