Click here to close now.




















Welcome!

News Feed Item

Lattice Kicks off 2014 with Unprecedented Growth

Demand for Lattice Predictive Lead Scoring quadruples

SAN MATEO, Calif., Feb. 26, 2014 /PRNewswire/ -- Today Lattice announces it is starting 2014 with unprecedented growth, quadrupling customers and more than tripling its annual recurring revenue rate for its predictive marketing applications in the most recent quarter. 

Lattice customers include high-growth and innovative companies of all sizes, across all industries, including: Bizo, Calamos, CA Technologies, CDW, Citrix, Dell, DocuSign, EMC, Experian, HireVue, Juniper Networks, Kronos, Mindjet, NetApp, RingCentral, Staples, SunTrust Bank, Thomson Reuters, VMware and Wolters Kluwer.

Comments on the News

  • "By adding the power of prediction to our lead generation strategies, we can gain an entirely new level of insight into what is true buying behavior," said Cynthia Gumbert, vice president, Digital and New Accounts Marketing, CA Technologies. "In this era of data-driven marketing, it's now possible to stop guessing and start knowing which are our best leads."
  • "As a rapidly growing company that gets thousands of leads a month, knowing which leads to prioritize is game changing for us," said David Sipes, executive vice president of Marketing and International Business, RingCentral. "By adding predictive insights to how we score leads, we are using the power of data science to quickly know which leads are likely to be our winning prospects."
  • "Our customers are using predictive applications today to identify opportunities that convert at seven to 10 times the average," said Shashi Upadhyay, CEO of Lattice. "It's time for businesses to benefit from the same proven data science used in the consumer world so they can win more customers."

Predictive Marketing and Sales    

Backed by Sequoia Capital and New Enterprise Associates (NEA), Lattice is one of the technology industry's fastest growing companies. Lattice helps companies win more customers by giving them the power of proven data science in easy to use applications designed for marketing and sales. By combining a customer's data with the industry's largest source of external predictive buying signals in the Lattice Data Cloud, Lattice fulfills the missing link to experiencing the full value of CRM and marketing automaton solutions with integrated, data-driven applications that enable companies to predict and close their next customer.

What sets Lattice apart is its proven success with innovative companies of every size, from high growth mid-market companies to Fortune 500 enterprises. Lattice offers the industry's most comprehensive and secure suite of predictive marketing and sales applications. With a background steeped in data science and marketing and sales domain expertise, customers benefit from the best of both worlds so they can focus on growing data-driven businesses and winning more customers - and not science.

Additional Lattice News

  • Announced the addition of Andrew Dong as vice president of engineering. Andrew joins Lattice from salesforce.com where he led the creation of Data.com.  
  • Won Paul Greenberg's coveted 2014 CRM Watchlist award, which highlights a select group of companies most likely to succeed and make an impact on the CRM industry, including leading companies such as Marketo and salesforce.com.
  • Launched Lattice Predictive Lead Scoring, giving marketers unprecedented access to powerful data science to find and close their most sales-ready leads.
  • Announced the Lattice Data Cloud, the industry's largest source of Web, social and proprietary buying signals.
  • Won nearly 20 company and industry awards, most notably being selected as a Gartner Cool Vendor, winning an SIIA CODiE Award for Best Lead Generation Solution and two Stevie Awards.
  • Obtained ISO 27001 certification of its information security management system and TRUSTe certified privacy certification, further distancing Lattice from other offerings. Lattice works with three of the top 10 commercial banks and leading SaaS companies where security is paramount. More information can be found on the Lattice Trust site.

SOURCE Lattice

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of I...
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of ...
Everyone talks about continuous integration and continuous delivery but those are just two ends of the pipeline. In the middle of DevOps is continuous testing (CT), and many organizations are struggling to implement continuous testing effectively. After all, without continuous testing there is no delivery. And Lab-As-A-Service (LaaS) enhances the CT with dynamic on-demand self-serve test topologies. CT together with LAAS make a powerful combination that perfectly serves complex software developm...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a prac...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.