|By PR Newswire||
|February 26, 2014 11:00 AM EST||
STATE COLLEGE, Penn., Feb. 26, 2014 /PRNewswire/ -- AccuWeather Global Weather Center -- Timed to coincide with the recent expansion of BBM™ -- now available on iPhone and Android as well as BlackBerry® smartphones – AccuWeather has launched its own premiere BBM Channel. The new AccuWeather BBM Channel will offer a range of breaking weather information, including severe weather updates, breaking stories, local weather images, radar and more for BBM subscribers across mobile platforms.
"BBM is focused on enabling users to connect directly and immediately with other users about topics that interest them and there are few forms of content with wider interest than weather," said Steven Smith, Chief Digital Officer for AccuWeather, Inc. "In our continuing effort to bring weather with Superior Accuracy™ to users everywhere, AccuWeather is glad to work with a long-standing partner like BlackBerry as they continue to expand their multi-platform mobile social networking tool."
AccuWeather's new BBM Channel is a great way to interact and connect with a highly engaged mobile audience of people who share common interests in the broader BBM community. With BBM Channels, customers can engage with brands or other customers without having to add them to their contact lists, thereby maintaining a high level of privacy.
Introduced in 2005, BBM set the standard for mobile instant messaging and continues to drive innovation in messaging and private social networking. Today, BBM is one of the largest private social mobile networks, driving real, active conversations.
BlackBerry and related trademarks, names and logos are the property of BlackBerry Limited.
About AccuWeather, Inc. and AccuWeather.com
Every day over a billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly forecasts with Superior Accuracy™ for nearly 3 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile internet sites, connected TVs, and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news, weather content, and video for more than 72,000 third-party websites.
Visit www.AccuWeather.com for additional information.
For more information contact:
Justin Roberti / 814.235.8756 / [email protected]
AccuWeather, Inc. / 385 Science Park Road / State College, PA 16803
Alan Danzis / 212.373.6022 / [email protected]
Golin Harris / 909 Third Avenue, 9th Floor / New York, NY 10022
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