Blog Feed Post

Long Live Paxton Euripides!

Long Live Paxton Euripides!

 By Chris Sheehykeyword specialist

Paxton Euripides flagPaxton Euripides” – that was almost the name given to my best friend growing up as a kid.  Perhaps his namesake was a short-lived notion influenced at Woodstock – nonetheless, for whatever reason he ended up Jason Dean instead.  I still bust him up with the Paxton thing though, I can’t help it.

So on a rainy June, after spending a time-sap afternoon on Facebook feeling nostalgic for my youth (I’m going through my mid-life crisis) I decided to look up my friend “Paxton” on Google.  Nothing.

Such a crazy name – surely someone, somewhere in the world has it.  So I tried some different spellings, singular/plural tense, boolean, I even got fancy and used some cool special characters in a modified search string.  All to no avail.

Paxton Euripides cannot be found

Google search box for "Paxton Euripides"For several months I have been having a similar experience with a client of mine, who is vexed on searching for a keyword and keyphrase that simply do not exist (in the context of his business anyway).

No matter – he continues to search for them and reminds me that he is not ranking for these terms like he thinks he should.  He has tried different spellings, singular/plural, and I’ll bet a double-bacon-burger that he has even fashioned some custom search strings in his quest.  Still – no luck (and my phone rings).

Just as I wanted to find Paxton Euripides online and found it unreasonable that it (he) didn’t exist, so too do many businesses want to be discovered for words that simply do not exist (relate to their business).

There’s something said about the value of finding a unique keyword/phrase or long-tail search term – but in the end, if nobody is looking for it – what’s the point?

A best strategy for a business, is to do some due-diligence in identifying the keywords people are using to find businesses like theirs.  They can also look into their analytic to see exactly what words people are using to find their website pages.

Combined – this is the basis of a keyword strategy

Your entire internet marketing activities revolves around these keywords.  Promote them by integrating them in the text (navigation, META, and body-text) of your website, within your image file names, anchor text, titles and tags of blog posts, within social media posts, and as #hashtags.  Don’t forget to combine your local identifier (city, state, etc.) if you market locally.  Stay consistent in using the keywords from your list.

If you’re on target – your digital assets will populate for these keywords in search within a few months.

As for Paxton – test my theory by looking him up in a few months and comment below when you find him.  Long live Paxton Euripides!

#PaxtonEuripides #LongLivePaxtonEuripides

Filed under: keywords | keyword, local SEO | local search, Rhode Island SEO | SEO Rhode Island Tagged: keywords | keyword, local search | local seo, Rhode Island | #rhodeisland

Read the original blog entry...

More Stories By Chris Sheehy

Chris is the founder of Sidewalk Branding Company, a SEO services firm in Rhode Island with a strong focus on local brick-and-mortar businesses. Circa 1997

Latest Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...