Welcome!

News Feed Item

Pollo Campero Announces New Global Brand Platform And Modern Restaurant Design

Beloved Latin Chicken Restaurant to Debut New Image and Design in New York, Houston and Washington D.C This Year

DALLAS, Feb. 26, 2014 /PRNewswire/ -- Pollo Campero, the world's largest Latin chicken restaurant chain, today introduces its new global brand platform and modern restaurant design debuting in Guatemala and El Salvador with plans for remodels and new openings across the U.S. and around the world.

Staying true to its family roots in Guatemala, Pollo Campero's refreshed image and restaurant design features modern updates that incorporate a vibrant orange and green color palette coupled with a sleek interior design, capturing the essence of the authentic Latin Campero experience. To complement the brand's new, inspired design, guests can enjoy the same authentic Latin flavors and high quality ingredients only found at Campero since the first restaurant opened in Guatemala more than 43 years ago.

"Whether in Guatemala, El Salvador or here in the U.S., we are the true Campero, a worldwide brand focusing on our proud Latin American heritage, growing with one unified voice. We are excited about continuing our growth under this new global platform as we expand our brand in the U.S. and internationally," says Tim Pulido, president and CEO of Pollo Campero International. "With the successful debut of a fresh new look for Campero in Guatemala and El Salvador, we are looking forward to bringing the same excitement and momentum to our fans across the United States and rolling out to our franchise family in a strategic manner."

The beloved fried chicken chain, known for its authentic Latin-style crispy fried and grilled chicken, is embraced by more than 85 million people worldwide every year and growing. In the U.S., Pollo Campero has increased same store sales by 15 percent over the last two years.

With the company's new global direction several of the brand's top U.S. markets will start to see changes this year. Washington D.C. and Houston will all see existing restaurants remodeled while the corporation will ramp up development with new stores in New York, Washington D.C. and Houston. 

"These are markets where we are known and loved and we are excited about our growth in these communities as well as other places throughout the U.S. where we intend to develop our new brand. Under this new global direction and with at least six new restaurants opening in 2014, we expect to better serve our existing fans and introduce new customers to our famous Latin flavors," continues Pulido.

About Pollo Campero
The world's largest Latin chicken restaurant chain, Pollo Campero offers its customers a wide array of fresh, Latin-inspired dishes made with Pollo Campero's proprietary blend of Latin herbs and spices. Pollo Campero's signature fried and grilled chicken is loved by millions of customers around the world who have known the brand for decades.

Founded in Guatemala in 1971, the family-owned company now operates more than 350 restaurants in 12 countries around the globe. This includes more than 50 locations presently open in major cities throughout the United States with plans for further expansion.  From Guatemala to El Salvador to the U.S., we are the true Campero. For more information, visit www.campero.com or on Facebook at www.facebook.com/camperousa

SOURCE Pollo Campero

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
What are the successful IoT innovations from emerging markets? What are the unique challenges and opportunities from these markets? How did the constraints in connectivity among others lead to groundbreaking insights? In her session at @ThingsExpo, Carmen Feliciano, a Principal at AMDG, will answer all these questions and share how you can apply IoT best practices and frameworks from the emerging markets to your own business.
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Cloud analytics is dramatically altering business intelligence. Some businesses will capitalize on these promising new technologies and gain key insights that’ll help them gain competitive advantage. And others won’t. Whether you’re a business leader, an IT manager, or an analyst, we want to help you and the people you need to influence with a free copy of “Cloud Analytics for Dummies,” the essential guide to this explosive new space for business intelligence.
Traditional IT, great for stable systems of record, is struggling to cope with newer, agile systems of engagement requirements coming straight from the business. In his session at 18th Cloud Expo, William Morrish, General Manager of Product Sales at Interoute, outlined ways of exploiting new architectures to enable both systems and building them to support your existing platforms, with an eye for the future. Technologies such as Docker and the hyper-convergence of computing, networking and sto...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, discussed the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filterin...
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
Early adopters of IoT viewed it mainly as a different term for machine-to-machine connectivity or M2M. This is understandable since a prerequisite for any IoT solution is the ability to collect and aggregate device data, which is most often presented in a dashboard. The problem is that viewing data in a dashboard requires a human to interpret the results and take manual action, which doesn’t scale to the needs of IoT.
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.