Welcome!

News Feed Item

Proofpoint Launches Industry's First Two-Factor Malvertising Solution

Proofpoint Malvertising Protection for Publishers & Demand Side Platforms and Targeted Attack Protection for Enterprise Defend Against Attackers' Use of Malware via Internet Advertising Network

SUNNYVALE, CA -- (Marketwired) -- 02/26/14 -- Proofpoint, Inc. (NASDAQ: PFPT), a leading security-as-a-service provider, today announced the launch of new protection against malvertising (malicious advertising), a technique attackers have used to invisibly penetrate computers of visitors to legitimate websites. Proofpoint's malvertising solution addresses this threat in two ways. For publishers, ad networks, servers, exchanges, optimizers, and demand-side platforms (DSPs), Proofpoint Malvertising Protection™ tracks the flow of malvertisements and warns owners about problematic ad networks. For Enterprises, Proofpoint Targeted Attack Protection™ prevents malvertising infection of vulnerable site-visiting employees and warns IT teams of the suspect sites. As more and more business-related sites carry advertisements, and attackers increasingly leverage the online ads ecosystem to target users, the security implications of malvertising are significant for publishers and Enterprises alike.

In 2013, it was estimated that more than 10 billion online ad impressions were compromised by malvertising(i), including ads served to visitors of such well-known sites as The New York Times, the London Stock Exchange, and Yahoo(ii). Google alone is cited as having disabled more than 400,000 malvertising-serving sites in 2013, more than 300 percent from the prior year(iii). Publishers are challenged because malvertising can be very difficult to discover: creatives are bid and exchanged in real-time, and delivered by servers at different sites, and sourced from different networks according to different visitor attributes, which are in turn sourced through brokers and other parties -- so it is very difficult to establish ad legitimacy at time of delivery. Enterprises are challenged because of the prevalence of ads and specificity of targeting; employees often must visit ad-bearing industry-related sites in the course of their job, but such sites target ads based on visitor information, making attackers' jobs easier. The result is a world where a visitor to a legitimate website can have their computer security breached without ever knowing they've been compromised, and where even after being alerted of a malvertising campaign, publishers and networks are still unable to easily identify the problematic chain.

"While the industry has developed technologies to protect against targeted offensives leveraging advanced malware, attackers have continued to evolve their tactics in an attempt to stay ahead of defenses," said John Grady, Program Manager, Security Products at IDC. "Watering-hole attacks leveraging malicious ad content on otherwise trusted sites are one such example. Enterprises suffer breaches as a result of these attacks, while the content providers unknowingly hosting altered ads lose brand equity and user trust. Proofpoint's Malvertising Protection and enhanced Targeted Attack Protection solutions address this common issue for both constituencies."

For Publishers and Demand Side Platforms, Proofpoint Malvertising Protection (based on technology from Proofpoint's acquisition of Armorize) analyzes not only the ad tags, but also the creative and the actual impressions served, providing unique insight into the entire ad chain and precisely pinpointing the problematic party within the larger ecosystem. This approach to protection ensures that ads are authentic and unaltered, and that impressions are compliant with brand safety standards, ensuring safer and higher quality ad inventory and overall ad-ecosystem security. For Enterprises, Proofpoint Targeted Attack Protection prevents malvertising infection of site-visiting employees and warns IT teams of the suspect site. By using big-data analysis and advanced statistical modeling to proactively perform advanced dynamic malware analysis on potentially suspicious URLs, Proofpoint's predictive defense capabilities can detect malvertising even on legitimate sites, and even before employees click links. The Targeted Attack Protection solution's real-time dashboard and "follow-me" protection also provide an ongoing view into and defense against these attacks. This reduced time-to-detection and end-to-end insight and protection enables proactive protection of an organization's users, minimizing computer compromises within the enterprise, and reducing incident response time, effort, and costs.

"Malvertising is clearly a huge and growing problem, and we're pleased to introduce the industry's first two-factor solution for web site owners and targeted Enterprises," said David Knight, executive vice president and general manager of Proofpoint's Information Security Products Group. "Attackers prey on complexity and obscurity -- and we believe that Proofpoint Malvertising Protection and Proofpoint Targeted Attack Protection cut through both, providing unprecedented levels of visibility and security."

For more details on Proofpoint's Malvertising Protection solution for web sites please visit proofpoint.com/map -- for Proofpoint's Targeted Attack Protection solution for Enterprises, please visit proofpoint.com/tap

About Proofpoint, Inc.
Proofpoint Inc. (NASDAQ: PFPT) is a leading security-as-a-service provider that focuses on cloud-based solutions for threat protection, compliance, archiving & governance, and secure communications. Organizations around the world depend on Proofpoint's expertise, patented technologies and on-demand delivery system to protect against phishing, malware and spam, safeguard privacy, encrypt sensitive information, and archive and govern messages and critical enterprise information. More information is available at www.proofpoint.com.

Proofpoint, Malvertising Protection, and Targeted Attack Protection are trademarks or registered trademarks of Proofpoint, Inc. in the U.S. and/or other countries.

(i) Computer Fraud and Security: 11-16. Retrieved 26 February 2013.

(ii) Lenny Zeltser on Information Security. Retrieved 22 March 2013.

(iii) Newest Hacker Target: Ads - New York Times, 1/31/14

Add to Digg Bookmark with del.icio.us Add to Newsvine

MEDIA CONTACT:
Orlando DeBruce
Proofpoint, Inc.
408-338-6829
Email Contact

Sarmishta Ramesh
Ogilvy Public Relations
303-527-4615
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...