Welcome!

News Feed Item

Quaker® Oats, Quarterback Andrew Luck And Fuel Up To Play 60 Award National Make Your Move Contest Winners

The brand known for wholesome, delicious breakfasts and snacks provides a total of $125,000 to support healthy habits and getting kids moving in schools

CHICAGO, Feb. 26, 2014 /PRNewswire/ --Giving kids the inspiration, motivation and opportunity to stay active and eat right has never been more relevant than it is today. In fact, a recent study found only one in four adolescents gets enough exercise1, and less than one percent of kids are getting the daily recommended amount of whole grains in their diets.2 As part of its mission to fuel healthy families, The Quaker Oats Company, a subsidiary of PepsiCo, Inc., partnered with Fuel Up to Play 60, the nation's largest in-school wellness program, for the Make Your Move Video Contest and is donating a total of $125,000 to support getting kids moving and inspiring healthy habits in schools.   

NFL player Andrew Luck presents Mission Middle School with $15,000 grant from Quaker to support wellness programs.

Through the Make Your Move Video Contest, Quaker and Fuel Up to Play 60 encouraged parents and teachers to submit a short video showcasing how their students get active for a chance to win a grant of up to $15,000 to support their school's health and wellness initiatives. Indianapolis Colts quarterback Andrew Luck served as a spokesperson for the contest and a relevant role model to inspire kids to eat right and get active.

On Wednesday, February 26, 2014, Andrew hosted a surprise, celebratory event for one of the lucky grand-prize winning schools – Mission Middle School in San Diego, California. Local NFL defensive end Kendall Reyes joined Andrew at the event to celebrate with students.

"I believe in the difference smart food choices and regular physical activity can make in kids' lives, and was thrilled to partner with Quaker and serve as a judge for the Make Your Move Video Contest," said Luck. "I have been so inspired by the students' creativity and passion for making changes to lead healthy and active lifestyles. I'm honored to help present the grant to Mission Middle School and check out their moves – maybe I'll even learn something for my next touchdown dance."

Mission Middle School will use the grant to purchase fitness equipment and nourishing snacks for a variety of programs in their school, such as the hip-hop dance club, which is committed to inspiring kids to stay active through music and dance. Prior to the grant, students paid out of their own pockets to cover dance club costs, but with the grant the school will now be able to provide new equipment. To view the Make Your Move video submission from Mission Middle School, and from all the winning schools, visit QuakerOats.com/makeyourmove.

Inspiring Kids to Get Moving
The Make Your Move Video Contest was one component of Fuel Up to Play 60's larger Make Your Move campaign. The campaign aims to motivate students, teachers, parents and community members to get active.

Created by the National Football League and National Dairy Council, which was founded by America's dairy farmers, in collaboration with the U.S. Department of Agriculture, Fuel Up to Play 60 empowers students to make healthy changes in more than 73,000 schools. As a result of the program, last year 14 million students made better food choices by selecting nutritious options like low-fat and fat-free dairy products, fruits, vegetables and whole grains. Additionally, 14 million students are getting more physically active because of this program.

Quaker's Commitment to Fueling Healthy Families
Quaker has been helping to fuel and inspire healthy families for the past 137 years by offering nourishing products, educating families on the importance of leading a healthy lifestyle and seeking partners that offer physical activity solutions. Partners like Fuel Up to Play 60 help continue that mission for years to come.

"As one of America's most trusted nourishment brands, Quaker has a responsibility to help inspire positive changes in the communities we serve," said Jose Luis Prado, president of Quaker Foods North America. "Through our continued partnerships with dynamic organizations like the GENYOUth Foundation, we can advance health and wellness in schools and inspire a healthier future."

Quaker also provides a variety of delicious, oat-based and innovative products that help deliver the energy families want, including Old-Fashioned Quaker Oats, Instant Quaker Oatmeal, Quaker Warm and Crunch Granola and Quaker Real Medleys Cups and Bars. For more information on Quaker products and programs, visit www.QuakerOats.com, www.Facebook.com/Quaker or www.Twitter.com/Quaker.

About The Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.

About Fuel Up to Play 60
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by the National Football League (NFL) and National Dairy Council (NDC), which is funded by America's dairy farmers, in collaboration with the U.S. Department of Agriculture (USDA). The program encourages youth to consume nutrient-dense foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day.

Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website and student challenges. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, Academy of Nutrition and Dietetics Association/Foundation, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit FuelUpToPlay60.com to learn more.

About GENYOUth Foundation
Founded through an unprecedented public/private partnership with National Dairy Council (NDC) and the National Football League (NFL) committed to child health and wellness, GENYOUth brings leaders in health, education, government and business together in a movement to help America's youth achieve a healthier future. The Foundation officially launched on February 4, 2011 at Super Bowl XLV with the signing of a historic six-way Memorandum of Understanding (MOU), with U.S. Departments of Agriculture, Education and Health & Human Services. GENYOUth empowers students to improve nutrition and physical activity by taking small steps to accelerate a lifetime of healthy changes. When youth are given a voice, change can happen. For more information, visit www.GENYOUthFoundation.org.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit www.pepsico.com.

Follow PepsiCo:

1 Center for Disease Control and Prevention, January 2014
2 U.S. Department of Agriculture and U.S. Department of Health and Human Services. Dietary Guidelines for Americans, 2010. 7th Edition, Washington, DC: U.S. Government Printing Office, December 2010.

Photo - http://photos.prnewswire.com/prnh/20140226/SF73049

SOURCE The Quaker Oats Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
SYS-CON Events announced today that Sheng Liang to Keynote at SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California.
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your ...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...