Welcome!

News Feed Item

Quaker® Oats, Quarterback Andrew Luck And Fuel Up To Play 60 Award National Make Your Move Contest Winners

The brand known for wholesome, delicious breakfasts and snacks provides a total of $125,000 to support healthy habits and getting kids moving in schools

CHICAGO, Feb. 26, 2014 /PRNewswire/ --Giving kids the inspiration, motivation and opportunity to stay active and eat right has never been more relevant than it is today. In fact, a recent study found only one in four adolescents gets enough exercise1, and less than one percent of kids are getting the daily recommended amount of whole grains in their diets.2 As part of its mission to fuel healthy families, The Quaker Oats Company, a subsidiary of PepsiCo, Inc., partnered with Fuel Up to Play 60, the nation's largest in-school wellness program, for the Make Your Move Video Contest and is donating a total of $125,000 to support getting kids moving and inspiring healthy habits in schools.   

NFL player Andrew Luck presents Mission Middle School with $15,000 grant from Quaker to support wellness programs.

Through the Make Your Move Video Contest, Quaker and Fuel Up to Play 60 encouraged parents and teachers to submit a short video showcasing how their students get active for a chance to win a grant of up to $15,000 to support their school's health and wellness initiatives. Indianapolis Colts quarterback Andrew Luck served as a spokesperson for the contest and a relevant role model to inspire kids to eat right and get active.

On Wednesday, February 26, 2014, Andrew hosted a surprise, celebratory event for one of the lucky grand-prize winning schools – Mission Middle School in San Diego, California. Local NFL defensive end Kendall Reyes joined Andrew at the event to celebrate with students.

"I believe in the difference smart food choices and regular physical activity can make in kids' lives, and was thrilled to partner with Quaker and serve as a judge for the Make Your Move Video Contest," said Luck. "I have been so inspired by the students' creativity and passion for making changes to lead healthy and active lifestyles. I'm honored to help present the grant to Mission Middle School and check out their moves – maybe I'll even learn something for my next touchdown dance."

Mission Middle School will use the grant to purchase fitness equipment and nourishing snacks for a variety of programs in their school, such as the hip-hop dance club, which is committed to inspiring kids to stay active through music and dance. Prior to the grant, students paid out of their own pockets to cover dance club costs, but with the grant the school will now be able to provide new equipment. To view the Make Your Move video submission from Mission Middle School, and from all the winning schools, visit QuakerOats.com/makeyourmove.

Inspiring Kids to Get Moving
The Make Your Move Video Contest was one component of Fuel Up to Play 60's larger Make Your Move campaign. The campaign aims to motivate students, teachers, parents and community members to get active.

Created by the National Football League and National Dairy Council, which was founded by America's dairy farmers, in collaboration with the U.S. Department of Agriculture, Fuel Up to Play 60 empowers students to make healthy changes in more than 73,000 schools. As a result of the program, last year 14 million students made better food choices by selecting nutritious options like low-fat and fat-free dairy products, fruits, vegetables and whole grains. Additionally, 14 million students are getting more physically active because of this program.

Quaker's Commitment to Fueling Healthy Families
Quaker has been helping to fuel and inspire healthy families for the past 137 years by offering nourishing products, educating families on the importance of leading a healthy lifestyle and seeking partners that offer physical activity solutions. Partners like Fuel Up to Play 60 help continue that mission for years to come.

"As one of America's most trusted nourishment brands, Quaker has a responsibility to help inspire positive changes in the communities we serve," said Jose Luis Prado, president of Quaker Foods North America. "Through our continued partnerships with dynamic organizations like the GENYOUth Foundation, we can advance health and wellness in schools and inspire a healthier future."

Quaker also provides a variety of delicious, oat-based and innovative products that help deliver the energy families want, including Old-Fashioned Quaker Oats, Instant Quaker Oatmeal, Quaker Warm and Crunch Granola and Quaker Real Medleys Cups and Bars. For more information on Quaker products and programs, visit www.QuakerOats.com, www.Facebook.com/Quaker or www.Twitter.com/Quaker.

About The Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.

About Fuel Up to Play 60
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by the National Football League (NFL) and National Dairy Council (NDC), which is funded by America's dairy farmers, in collaboration with the U.S. Department of Agriculture (USDA). The program encourages youth to consume nutrient-dense foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day.

Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website and student challenges. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, Academy of Nutrition and Dietetics Association/Foundation, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit FuelUpToPlay60.com to learn more.

About GENYOUth Foundation
Founded through an unprecedented public/private partnership with National Dairy Council (NDC) and the National Football League (NFL) committed to child health and wellness, GENYOUth brings leaders in health, education, government and business together in a movement to help America's youth achieve a healthier future. The Foundation officially launched on February 4, 2011 at Super Bowl XLV with the signing of a historic six-way Memorandum of Understanding (MOU), with U.S. Departments of Agriculture, Education and Health & Human Services. GENYOUth empowers students to improve nutrition and physical activity by taking small steps to accelerate a lifetime of healthy changes. When youth are given a voice, change can happen. For more information, visit www.GENYOUthFoundation.org.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit www.pepsico.com.

Follow PepsiCo:

1 Center for Disease Control and Prevention, January 2014
2 U.S. Department of Agriculture and U.S. Department of Health and Human Services. Dietary Guidelines for Americans, 2010. 7th Edition, Washington, DC: U.S. Government Printing Office, December 2010.

Photo - http://photos.prnewswire.com/prnh/20140226/SF73049

SOURCE The Quaker Oats Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...