|By Business Wire||
|February 26, 2014 07:07 PM EST||
Research and Markets (http://www.researchandmarkets.com/research/3nszdw/requiem_for_the) has announced the addition of the "Requiem for the Television: Tablets, OTT, Faster Broadband to make Today's TV Unrecognizable" report to their offering.
This report also considers the last major change in TV manufacturing. This was the rapid displacement of cathode ray tubes by flat screens from 2000 until today, also coinciding with the arrival of HD. Now we have to look forward to the disruption created by the arrival of 4K, and the market effect of HEVC, as well as the emergence of OTT and TV Everywhere services from Pay TV operators aware of new broadband capabilities.
Requiem for the Television also brings conclusions about the demise of over-the-air broadcasting and the rise of social networks, as well as the emergence of new UIs.
As studies of previous events in technology-driven industries have shown, major contractions appear usually at a time when disruptive innovations occur. A trigger of disruptive innovation is when something comes along that is half as good, but costs a tenth of the price. The tablet is just such a case in point. Today, we are increasingly witnessing tablets being used for television viewing.
At these points in technology history, there are structural changes in the sector eco-system and new market leaders emerge. The old rules no longer apply and some leaders fall by the wayside. Famous brand names disappear or at least go into reverse, while new names flourish.
The report shows that the old methods, of plotting existing dots to LCD TV manufacturer supplier data and extending the lines, no longer work. It describes the future market shape and points to those who will lead it.
The forecasts, observations and ideas in Requiem for the Television are essential reading for anyone that wants to know the future of the TV market in the next five to six years and who want to position themselves with the right product lines and the right investments.
We have written this report for Consumer Electronics manufacturers, Pay TV Operators, Broadcasters, all types of Network Operators, Telcos, Cablecos, Satellite and IPTV operators, and equipment and Software Suppliers to these companies, including Encoder Manufacturers, DRM specialists, Handset Makers and Chip Designers. The report is targeted at management levels for business case analysis and forecasting.
2013 - US Pay TV operators introduce headless gateway spec for tablet TV
2013 - US broadcasters agree to give spectrum to cellular
2014 - Demand for larger and larger TV sets in the US
2014 - TV shipments fall under 200m a year
2015 - Tablet shipments overtake PC sales including laptops
2015 - Telco Vectoring makes 4K OTT viable
2016 - 120 million WiFi Homespots promote OTT video delivery
2016 - Tablet piracy rampant, new cpu based DRMs introduced
2017 - eMBMS video delivery commonplace
2017 - First run Movies go OTT
2018 - TV shipments to 170 m
2018 - Smart TV saturation, prices fall
2019 - 75% of TV viewed on tablets, PCs or phones
2019 - Top end super tablets down to $250
Key Topics Covered:
1. The Rethink Difference - and Method
2. TV Device Markets - The new Normal
3. The Collapse of the TV Industry - Timeline
4. Executive Summary
5. The end of the line for LCD TVs
6. Samsung driving OLED
7. Why OLED?
8. OLED great match for full HD
9. LCD decline gathers pace
10. The major disruption of Chromecast
11. The minor disruption of Smart TVs
12. Plasma's decline and fall
13. Composite panels will take over from monolithic screens
14. What about 3D?
15. 3D revolution will only come with holographic
16. Viewing switches to tablets
17. Tablets swing to OLED
18. All screens will converge anyway
19. The WiFi dimension
20. What next after OLED?
21. Second screen can prop big telly sales
For more information visit http://www.researchandmarkets.com/research/3nszdw/requiem_for_the
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