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The Hollywood Reporter's Pret-a-Reporter Fetes Hollywood's Most Stylish Week With "Digital Starlets" of Style at VIP Event in LA

Pret-a-Reporter "Digital Starlets" Geri Hirsch, Liz Cherkasova, Lara Schoenhals, Kristin Ess & Kelly Oxford Celebrated for Contribution to Style

LOS ANGELES, Feb. 26, 2014 /PRNewswire/ -- The Hollywood Reporter's multi-platform fashion and beauty destination, Pret-a-Reporter, celebrated Hollywood's most stylish Awards week and the launch of THR's "Digital Starlets" integrated program with a lavish VIP-only event at the new Ace Hotel in Los Angeles with fashion designer Trina Turk and costume designers Janie Bryant, Mandi Line and Courtney Hoffman in attendance.

The Pret-a-Reporter event was held in honor five stylists working on digital platforms whose influence has had a global impact on fashion and beauty over the past year.

"Pret-a-Reporter's Digital Starlets represent a new wave in fashion and beauty," said The Hollywood Reporter's Culture Editor Degen Pener. "With fresh ideas on beauty, fashion and a smart understanding of digital media, they bring the very latest moments of style to people around the world. We're honored to celebrate the trail they're blazing."

"The Digital Starlets event was as edgy, dynamic and glamorous as the work of these five young starlets themselves," said Pret-a-Reporter Erin Weinger. "Every day, they demonstrate a mastery of not just the fashion and beauty that serves as their content, but the digital delivery vehicles that makes what they just as important as how they say it."

The Digital Starlets include Because I'm Addicted fashion blogger and Leaf.TV founder Geri Hirsch, whose style tips have been featured in Glamour; Late Afternoon blogger Liz Cherkasova, who has teamed with Barney's to curate wearable looks; White Girl Problems creator and New York Times bestselling author Lara Schoenhals; celebrity hairstylist and Beauty Department founder Kristin Ess; and New York Times bestselling author and Twitter style superstar Kelly Oxford.

The Digital Starlets event was hosted by Pret-a-Reporter editor Erin Weinger and The Hollywood Reporter senior style editor Merle Ginsberg, style editor and cover shoot stylist Carol McColgin and culture editor Degen Pener. Guests of the Digital Starlets event also included Bravo personalities Cameron Silver and Christos Garkinos and producer Jonas Bell Pasht. Photos of the event can be found here.

Launched in November 2013, Pret-a-Reporter is The Hollywood Reporter's daily style destination which explores the intersection of Hollywood and style.

About The Hollywood Reporter
The Hollywood Reporter and Billboard comprise the Entertainment Group of Guggenheim Media. The Hollywood Reporter is the entertainment industry's flagship media brand. With in-depth reporting, analysis, unprecedented access, world-class photography and video, and feature exclusives, The Hollywood Reporter is the definitive source for breaking entertainment and business news. 

Founded in 1930 as a trade-only publication, The Hollywood Reporter reached an all-time high of over 14 million individuals worldwide online in January 2014, and over 224,000 readers in its weekly magazine, delivering news to an audience of industry power players and consumers deeply invested in entertainment content. The Hollywood Reporter's platforms include an award-winning weekly magazine, dynamic web and mobile sites, festival and awards season apps, tablet, iPad editions, social media, and branded events. 

High10 Media | Tara Parsell
[email protected]


SOURCE The Hollywood Reporter

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