Click here to close now.




















Welcome!

News Feed Item

Wheaties™ Celebrates Two Historic Firsts with American Champions Sage Kotsenburg and Mikaela Shiffrin

Stars from Sochi to be featured on limited-edition Wheaties boxes

MINNEAPOLIS, Feb. 27, 2014 /PRNewswire/ -- Elite athletes Mikaela Shiffrin (@mikaelashiffrin) and Sage Kotsenburg (@sagekotsenburg) sped, carved, spiraled and twisted down the mountains of Sochi to earn gold medals and are now being recognized on the iconic Wheaties box. Having captured the world's attention with their stellar athletic performances, sportsmanship and inspirational stories, Shiffrin and Kotsenburg join the ranks of past champions to earn this coveted honor. The two, limited-edition Wheaties boxes will hit store shelves this spring.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/65466-wheaties-stars-from-sochi-olympics-featured-on-limited-edition-boxes

"We are thrilled to welcome Mikaela Shiffrin and Sage Kotsenburg to the Wheaties family, and we congratulate all of the American athletes for their remarkable efforts and accomplishments," said Jim Wilson, marketing manager for Wheaties. "Both Mikaela and Sage bring tremendous dedication and commitment to their sports while embodying the talent, heart and strength that are the epitome of true champions."

Shiffrin: Teen skier conquers the slopes and becomes youngest alpine champion

On the mountains outside Sochi, Shiffrin carved her way down the difficult slalom course to become the youngest alpine skier in history to ever win gold. She also became the first American to win the slalom event in 42 years.

"Representing alpine skiing and joining so many amazing athletes who have appeared on the Wheaties box is a great honor," said Shiffrin. "This has been an unbelievable experience and proves that all of the time, hard work and determination paid off.  I hope that I can be a role model for other young skiers trying to accomplish their goals."

Referred to by some as the "Mozart of ski racing" for the way she expertly glides down the mountain, this new American champion practically learned how to ski before she could walk in her hometown of Vail, Colorado. Shiffrin began racing the World Cup circuit at the age of 15 and claimed the slalom world championship in 2013.

Kotsenburg: Snowboarding pioneer soars to first U.S. Gold

Kotsenburg, born in Coeur d'Alene, Idaho and raised in Park City, Utah, gave an awe-inspiring performance in the first-ever snowboard slopestyle event of its kind. With the world watching, Kotsenburg landed a trick he had never tried previously - a "1620 Japan Air" - becoming the first U.S. athlete to win gold in Sochi.

Kotsenburg's creativity and unique style on the course helped set him apart from the rest the field, while his outgoing persona off the course has made him a favorite with fans.

"I am humbled to represent America and the sport I love on the Wheaties box," said Kotsenburg, who began snowboarding at age 5, and qualified for the U.S. Open as a 12-year-old. "Standing on top of the podium was a huge honor and words can't describe how awesome it feels to join the amazing athletes who have come before me as part of the Wheaties legacy."    

ABOUT WHEATIES
Wheaties has been committed to providing athletes with the nutrition they need to help them perform at their best for more than 85 years. The team behind "The Breakfast of Champions" has worked for decades to learn from food scientists, health professionals and athletes about what active people need to help fuel their active lifestyles. Some of the greatest athletes in American history have been honored by this first-ever whole grain breakfast cereal. Wheaties' 100 percent whole grain flakes can be enjoyed a variety of ways including with low-fat chocolate milk for long-lasting energy as part of a complete breakfast. To view Wheaties-inspired recipes as well as a timeline of Wheaties Champions over the decades, visit www.wheaties.com.

ABOUT TEAM WHEATIES
Team Wheaties is a select group of elite athletes who represent the best in their respective sports. They were selected for the team based on their athletic achievements as well as how they personify being a champion both on and off the field of competition. Current Team Wheaties athletes include: MVP football star Adrian Peterson; motocross champion Ryan Dungey; speedskaters J.R. Celski and Heather Richardson; alpine skiing champion Mikaela Shiffrin; snowboard slopestyle champion Sage Kotsenburg; para athletes Evan Strong, Blake Leeper and Jessica Long; lacrosse MVP Rob Pannell; snowboard cross champion Nick Baumgartner; decathlete R.J. McGinnis and climber Tommy Caldwell.

To find out more about Wheaties and all of the athletes on the team visit www.Wheaties.com or www.facebook.com/Wheaties.

The Breakfast of Champions and Wheaties are registered trademarks of General Mills

 

Mikaela Shiffrin Wheaties Box

 

Sage Kotsenburg Wheaties Box

 

Mikaela Shiffrin Unveils Her Wheaties Box

 

Sage Kotsenburg Wheaties Box Unveiling

 

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/65466-wheaties-stars-from-sochi-olympics-featured-on-limited-edition-boxes

SOURCE General Mills, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Learn how to solve the problem of keeping files in sync between multiple Docker containers. In his session at 16th Cloud Expo, Aaron Brongersma, Senior Infrastructure Engineer at Modulus, discussed using rsync, GlusterFS, EBS and Bit Torrent Sync. He broke down the tools that are needed to help create a seamless user experience. In the end, can we have an environment where we can easily move Docker containers, servers, and volumes without impacting our applications? He shared his results so yo...