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News Feed Item presents Telefonica and partner TOA Technologies with "Best Use of Cloud Services by a Telco" award in inaugural recognition of telecommunications industry achievements

-- Telefonica recognized for its innovative global deployment of TOA's SaaS solution, ETAdirect, to standardize business processes and enhance the customer experience via one view of worldwide field operations

BARCELONA, Spain and CLEVELAND, Feb. 27, 2014 /PRNewswire/ -- In April 2013, Telefonica announced a global initiative, in partnership with TOA Technologies, to transform its worldwide customer-focused field services. Telefonica selected TOA Technologies and its industry-leading Software-as-a-Service (SaaS) solution, ETAdirect, to power this groundbreaking business transformation, largely based on TOA's extensive experience and track record of successful delivery. ETAdirect makes it possible for Telefonica to roll out a single global standard for field service management, while also providing the required flexibility to enable localized field operations by country. For its innovative approach to using a single SaaS application to power this ambitious initiative, Telefonica and TOA Technologies have been selected by in its inaugural awards program as the winner for "Best Use of Cloud Services by a Telco."


"Innovation matters – both in the products delivered and business operations – and nowhere does it matter more than in the highly competitive environment of the telecommunications industry. Telefonica is leading the way for global telecoms in wholeheartedly adopting TOA's SaaS solution, ETAdirect. We're proud to be honored with Telefonica for bringing field service to the 21st century by way of our leading SaaS solution," said Yuval Brisker, co-founder and CEO of TOA Technologies. "Congratulations to the Telefonica team for this much-deserved recognition from for its initiative to use SaaS-delivered technology to transform its field service operations."

The Awards is a new recognition program that celebrates wide-ranging achievements within the global communications industry. The awards, announced on February 24, 2014 in Barcelona, honor industry excellence in advances in network technology and service, front-line innovations in customer service, enterprise cloud offerings and the use of green technology. The full list of winners is available on the website.

TOA Technologies is the world's leading provider of field service management solutions for the global telecommunications industry. The company's telecommunications community extends from Telefonica operating in 24 countries in Latin America and Europe, to Windstream in the U.S., to Service Stream in Australia, which provides contracted field technicians to support fixed and mobile communications.

For more information about TOA Technologies and its ETAdirect solution, visit

About TOA Technologies
TOA Technologies is a leading provider of field service and mobile workforce management software solutions. ETAdirect, TOA's complete cloud-based field service management application suite, holistically manages the entire service delivery process from start to finish: from the moment an appointment or service is requested, through planning, routing and scheduling, to real-time customer communications and field management. ETAdirect measures everything that happens in the field, from travel times to appointment length, and creates unique performance pattern profiles for each and every person in the field. TOA's patented statistical analysis engine then uses these personalized profiles to predict when things will happen and how long they will take. With the most accurate schedules and ETAdirect's browser-based and device-agnostic field service mobile app, mobile employees are empowered to get the job done right, on-time and the first time. ETAdirect is quickly deployed, highly configurable and easily integrated with existing CRM, ERP and other systems.

TOA and its ETAdirect solution suite manage diverse mobile workforces in the satellite/cable/broadband, telecom, utilities, insurance, home services and retail industries, helping them achieve their goals of reducing operational costs while dramatically enhancing the customer experience. TOA Technologies is headquartered in the United States and has offices throughout Europe, Latin America, Australia and New Zealand.

Media contact
Kayleigh Fitch
[email protected]

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
Yuval Brisker  

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