Welcome!

News Feed Item

Garmin® to Sponsor 2014 Burton US Open Snowboarding Championships

Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), the global leader in satellite navigation, today announced a partnership with Burton Snowboards as the official action camera sponsor of the 32nd annual US Open Snowboarding Championships presented by MINI at the Vail Mountain in Vail, Colo., taking place March 3-8, 2014.

Garmin is excited to announce a partnership with Burton Snowboards as the official action camera spo ...

Garmin is excited to announce a partnership with Burton Snowboards as the official action camera sponsor of the 32nd annual US Open Snowboarding Championships presented by MINI at the Vail Mountain in Vail, Colo., taking place March 3-8, 2014. (Photo: Business Wire)

“We are extremely excited to announce this partnership with Burton and be a part of such a prestigious snowboarding event,” said Jon Cassat, Garmin vice president of communications. “With the rugged housing, extended battery life, and the ability of VIRB Elite to capture GPS data like elevation, speed and G-force on the mountain, Garmin VIRB and VIRB Elite are the perfect HD action cameras for any snowboarder, and we’re eager to showcase them at the event.”

During the competition, Garmin will have a tent set up in the Sponsor Village at the base of Golden Peak, right in the heart of Vail. The on-site Garmin team will be facilitating a “Try Before You Buy” program, where attendees can check out a VIRB Elite and take it out for a few runs on the slopes. When they return the camera to the tent, the Garmin team will upload the footage to a jump drive, so they can take their footage home with them, and share it with friends and family, or over social media.

The Garmin video team will be on-site capturing behind-the-scenes content like exclusive interviews with Burton athletes and serving it up on a custom site for this event: www.garmin.com/snowboarding, as well as the Garmin social media channels. Attendees will also be encouraged to share their own content using the hashtag #GarminVIRB to help populate the site, and provide a steady flow of content to fans and followers.

Garmin will be hosting daily giveaways over social media throughout the competition. Whether fans are at the event or following along at home, they can visit www.garmin.com/snowboarding for their backstage pass to see the exclusive footage and enter to win their own VIRB prize package that includes: a Garmin VIRB, VIRB Elite, mounts and a custom Burton snowboard.

With several snow-specific features, Garmin VIRB and VIRB Elite are the perfect action cameras for snowboarders. VIRB Elite is equipped with a built-in GPS, and has a dedicated ski/snowboard mode. In this mode, the camera can tell the difference between going up the lift and down the mountain, so the it will automatically turn to standby mode when going up the lift, and start recording when going down the mountain, so users won’t miss out on any action. VIRB Elite can also capture data such as elevation, distance, speed, G-force and heart rate (monitor required), which can then be embedded into the video with the free editing software, VIRB Edit. This data can also be embedded into VIRB footage when paired with a compatible handheld or wristwatch like the GPSMAP 64 or fēnix 2. Compatible Garmin devices can even act as a remote to control the camera.

This is the first year that Garmin is sponsoring the Burton US Open. For more information on VIRB and VIRB Elite action cameras, go to www.garmin.com/VIRB and www.facebook.com/garmin. Follow Garmin on twitter @garmin and #GarminVIRB. And for more information on the 2014 Burton US Open, follow the hashtag #BurtonUSOpen and head to www.Burton.com/USO.

About Garmin International Inc.

Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN), the global leader in satellite navigation. Since 1989, this group of companies has designed, manufactured, marketed and sold navigation, communication and information devices and applications – most of which are enabled by GPS technology. Garmin’s products serve automotive, mobile, wireless, outdoor recreation, marine, aviation, and OEM applications. Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit Garmin's virtual pressroom at www.garmin.com/pressroom or contact the Media Relations department at 913-397-8200. Garmin is a registered trademark and VIRB is a trademark of Garmin Ltd. or its subsidiaries.

All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.

About the Burton US Open

The world’s best snowboarders will come together in Vail, Colorado from March 3rd – 8th to partake in the longest running, premier snowboarding event, the Burton US Open Snowboarding Championships presented by MINI. By day, experience world-class halfpipe and slopestyle competition, then at night keep the momentum high with FREE concerts, events and activities for all-ages. A big thanks to the following partners for their support of the 32nd edition of the Burton US Open: MINI, Vail Mountain, Mountain Dew®, Town of Vail, Paul Mitchell, 3M™ Thinsulate™ Insulation, Garmin, G-SHOCK, Pacifico, Bear Naked, Chipotle, Shiseido, CHILL, anon, Analog and the World Snowboard Tour.

About MINI

MINI is involved in action sports around the world through cooperation and sponsoring activities. As a partner of trend-conscious sports, MINI supports young and creative sports people and, in so doing, promotes the development of their sport. MINI has been the official presenting partner for the Burton Global Event Series since 2011.

About Vail Mountain

Coveted as one of the largest ski resorts in the world with more than 5,200 acres of skiable terrain, seven legendary Back Bowls spanning seven miles, and the most groomed terrain on the planet, Vail has been an extraordinary winter vacation destination for passionate skiers and snowboarders for more than 50 years. It is home to world-class athletes during the U.S. Ski Team early-season training sessions in Golden Peak, the Burton US Open Snowboarding Championships and the future 2015 World Alpine Ski Championships. Under blue skies more than 300 days each year, friends and families reconnect and celebrate here from year to year and generation to generation. The vacation experience is exceptional, from the Vail Ski & Snowboard School to events, activities and festivals, shops and spas, abundant culinary experiences and luxurious accommodations. Coupled with the vision inherent in the spirit of Vail’s founders, and a modern day commitment to excellence in all aspects of guest service and operations, Vail is a mountain resort like nothing on earth. www.vail.com.

About Vail

Welcome to Vail! The new home of the Burton US Open in 2013 and beyond, Olympic Alpine Champion Lindsey Vonn, and the Legendary Back Bowls, Vail is universally held as North America’s top ski resort.

The 2012-2013 season marked Vail’s 50th anniversary. Since its auspicious founding in 1962, Vail has grown to become an extraordinary year round world-class destination. The premier resort brand in North America and arguably the world, Vail attracts a diverse guest base who are cosmopolitan, adventurous and active. They come to Vail from the major metropolitan centers of North America and from around the world. Vail’s diverse guests are bound together by a shared purpose: a desire for a resort experience characterized by a sense of adventure, a sense of expansiveness, and a certain edginess underscored by a rich and dynamic experience both on and off the mountain.

Matching the incredible mountain experience, - Vail year-round is characterized by a rich culinary scene, summer season events from adventure sports to classical music and jazz, family activities and everything in-between.

Vail also offers world-class lodging from the high end luxury hotels to practical condominiums and vacation rentals. On the culinary front, the same world-class offerings abound. From five courses to five-minute bites, Vail has a bounty of options and flavors. Other alternatives include cozy pubs, family-friendly eateries and everything else across the culinary spectrum.

Welcome to Vail! For more information please visit www.vail.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for s...
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
"We are a custom software development, engineering firm. We specialize in cloud applications from helping customers that have on-premise applications migrating to the cloud, to helping customers design brand new apps in the cloud. And we specialize in mobile apps," explained Peter Di Stefano, Vice President of Marketing at Impiger Technologies, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...