Welcome!

News Feed Item

Farelogix and ThoughtWorks Collaborate on Technology Enablement for Airline E-Commerce, Merchandising, Retailing, and Customer Engagement

Combined Solution Set Delivers a Flexible, Airline-Controlled, Fast-to-Market "Tool Box for New Distribution" Across Channels

MIAMI, FLORIDA and LONDON, UNITED KINGDOM -- (Marketwired) -- 02/27/14 -- Farelogix and ThoughtWorks today announced a technology collaboration designed to meet the burgeoning demand for airline e-commerce solutions that support personalization, product differentiation, dynamic customer engagement, merchandising, and retailing across multiple channels, including websites and mobile applications. The companies bring together the power of Farelogix' FLX Merchandise and Gateway technologies and ThoughtWorks' expertise in building software dedicated to deliver an exciting and engaging user experience. This unique combination will enable airlines to build brand loyalty and grow merchandising revenues.

Farelogix and ThoughtWorks have defined a continuous delivery and implementation methodology designed for speed, scale, and flexibility, as well as a superior user experience. The combined solution set is designed for any airline looking for a cost-efficient merchandising and retailing solution for its website, mobile, or other sales channels. The scope can range from a simple addition of a new merchandising capability to an airline's existing commerce platforms or, in some cases, a full revamp of airline.com or mobile app channels. The delivery methodology provides for an end-to-end solution managed by one centralized project manager. Farelogix and ThoughtWorks fully support the IATA NDC XML standard and will continue to use this schema in its collaborations.

"As airline ancillary revenue climbs into the tens of billions of dollars, there is growing market demand from airlines that want access to technologies that they fully control, allow for extremely fast speed to market for new products and services, and can address the full scope of deployment - from front-end/interface and user experience to the back-end plumbing, merchandising engine, and airline API," says Jim Davidson, CEO of Farelogix. "Farelogix has worked very hard to gain its current leadership position in airline-controlled distribution, merchandising, and component technologies. But our focus has never been on the user interface or customer experience. This is where ThoughtWorks plays an essential role by delivering creative, efficient, and ground-breaking solutions that create the user experience airlines want to deliver as they compete for customers and loyalty."

The relationship between Farelogix and ThoughtWorks is non-exclusive, enabling each company to pursue its own business model yet collaborate as required to deliver a turnkey sales and implementation package for airlines.

"ThoughtWorks is known for its technological expertise in software development," says Brett Ansley, Business Analyst, ThoughtWorks. "While working with IATA and Farelogix to demonstrate the benefits of the NDC standard, we have been able to leverage our experience and apply it in the context of the next big innovation in the air transport industry, with the customer experience at the heart of what we do."

Joint Presentation at ITB Berlin

Farelogix and ThoughtWorks will be doing a joint presentation with IATA on the topics of technology enablement and user experience at ITB Berlin on March 5, 2014. The session is entitled, "Increased Revenue and Added Value through Enhanced Customer Experience by Adopting NDC".

Farelogix and ThoughtWorks will also be participating in a series of "NDC in Action" workshops that will give attendees a chance to preview a sampling of new technologies. Upcoming events include symposiums in Singapore on March 25th and Barcelona on April 8th.

Note to Editors: Farelogix and ThoughtWorks will be on hand at ITB Berlin for press meetings. Please email [email protected] to request an interview with Jim Davidson, Farelogix CEO and Brett Ansley, Business Analyst, ThoughtWorks.

About Farelogix

Farelogix is a leading provider of lower-cost, high value distribution and merchandising technology to the global travel industry. Farelogix counts among its customers several of the world's leading airlines and travel companies. Farelogix is a privately held company with offices in Miami, Florida and Toronto, Canada. For additional information, visit http://www.farelogix.com.

About ThoughtWorks

We are a software company and a community of passionate, purpose-led individuals. We think disruptively to deliver technology to address our clients' toughest challenges, all while seeking to revolutionize the IT industry and create positive social change. For additional information, visit http://www.thoughtworks.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will shares the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...