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INTTRA Collaborates With GS1 US to Deliver Updated Guidelines for International Trade

Best Practices to Ensure Consistency in Container Event Tracking Data and Improve Efficiency of Global Shipment Supply Chains Through the Use of GS1 Standards

PARSIPPANY, NJ -- (Marketwired) -- 02/27/14 -- INTTRA, the world's largest multi-carrier e-commerce network for ocean shipping, will collaborate with GS1 US, an information standards organization, to develop and implement containerized shipping data exchange guidelines for supply chain and logistics professionals globally. With this, INTTRA has joined the GS1 US Logistics Workgroup, and together, the organizations and workgroup will produce best practices documentation for how container event tracking data is delivered and managed in the supply chain. This paves the way for a standardized approach to delivering accessible and consistent information -- along with a more efficient shipping process -- for international trade.

This collaboration brings together INTTRA's global e-marketplace of carriers, freight forwarders and shippers with the expertise of GS1 US in helping industries develop standards, create advocacy and advance implementation. The GS1 System consists of the most widely used supply chain standards in the world. These updated shipping guidelines will address the inefficiencies and lack of supply chain shipment visibility caused by numerous data sources that are tracked in multiple formats, including manually -- causing delays for shippers, freight forwarders and carriers around the world.

A common e-shipping standard provides a roadmap for improving supply chain productivity through automated processes, a consistent set of container delivery events, and targets for data timeliness.

The collaboration is part of INTTRA's vision to deliver supply chain shipment visibility to shippers of all sizes through INTTRA's new cloud-based solution (available in 2Q 2014) offering easy, automated access to timely and accurate shipment information. Improving data quality is a critical component of the solution, which will be delivered to the world's largest network of companies involved in global trade. INTTRA has also created a comprehensive data quality program in conjunction with its carrier network for easy access to and analysis of information.

"INTTRA's collaboration with GS1 US aligns with our vision to deliver systemic improvements to the data available to logistics professionals around the world." said Sandra Moran, Chief Marketing Officer, INTTRA. "As global supply chain complexity rises, there is an urgent need for standards to provide a foundation to help companies interact more efficiently. This is an opportunity to accelerate improvements in information exchanged between international trade parties, and drive instant benefits to global shippers and carriers."

"Standards are the foundation for clear and accurate information exchange between companies in a global economy," said Melanie Nuce, vice president of industry engagement, GS1 US. "With supply chain visibility a priority for many businesses globally, improved implementation support for containerized shipping will enable shipments to move more efficiently and cost-effectively through the supply chain for the benefit of businesses everywhere."

"When it comes to supply chains, a company is only as strong as its weakest link, and even though standards adoption has improved, there are still many weak links," said Bob Heaney, Research Director, supply chain management, Aberdeen Group. "With innovative leaders INTTRA and GS1 US working together to address this issue, we can expect to see standards that are unified and defined leading to increased data quality. The adoption of these standards in containerized shipping is sure to accelerate, leading to measurable supply chain performance gains achieved through greater visibility."

Other statistics:
According to an Aberdeen Group survey of 149 companies with global supply chains(1):

  • 63 percent of respondents rate supply chain visibility (SCV) as a high priority for improvement.
  • 45 percent said the key driver for improving visibility is to address operational pressures of growing global operations and complexity.

For more information on INTTRA and its multi-carrier e-commerce network, visit and for more information about GS1 US, visit

Connect with INTTRA via Twitter, Facebook, and LinkedIn.

INTTRA is the world's largest, multi-carrier e-commerce network for the ocean shipping industry. INTTRA professionals work with 52 leading carriers and NVOCCs, 109 software alliance partners, as well as their customers, to streamline and standardize their shipping processes worldwide through a network of more than 220,000 shipping professionals. Over 530,000 container orders are initiated on the INTTRA platform each week, representing 21 percent of global ocean container trade.

About GS1 US
GS1 US, a member of GS1, is an information standards organization that brings industry communities together to solve supply-chain problems through the adoption and implementation of GS1 Standards. More than 300,000 businesses in 25 industries rely on GS1 US for trading-partner collaboration and for maximizing the cost effectiveness, speed, visibility, security and sustainability of their business processes. They achieve these benefits through solutions based on GS1 global unique numbering and identification systems, bar codes, Electronic Product Code-based RFID, data synchronization, and electronic information exchange. GS1 US also manages the United Nations Standard Products and Services Code (UNSPSC).

INTTRA, the INTTRA logo, INTTRA-LINK, INTTRA-Desktop, and INTTRA-ACT are trademarks or registered trademarks, service marks or registered service marks of INTTRA Inc. All other product and company names mentioned herein may be trademarks of their respective holders.

(1) Aberdeen Report, May 2013. Supply Chain Visibility: A Critical Strategy to Optimize Cost and Service

INTTRA Media Contact:
Jonathan Varman
Ph: 973.265.2259
Email Contact

GS 1 US Media Contact:
Shannon Sullivan
Ph: 609.620.4534
Email Contact

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