Welcome!

News Feed Item

Pepsi Returns to Cinema's Biggest Night to Celebrate Some of Film's Best Mini Moments

Sixty-second creative featuring Academy Award Winner Cuba Gooding Jr. will premiere during Oscars® telecast

PURCHASE, N.Y., Feb. 27, 2014 /PRNewswire/ -- As an official partner of the 86th Academy Awards®, Pepsi will make Oscar® night one to remember by celebrating cinema and the impact it has made on consumers through its latest 60-second creative titled "Mini Hollywood," starring 1996 Best Supporting Actor Oscar® winner Cuba Gooding Jr. The creative will debut on Sunday, March 2 during the Oscars® telecast starting at 7:00 PM ET on ABC.

"Pepsi is thrilled to partner with the Academy Awards®, a partnership that allows the brand to continue to capture the excitement of NOW that comes from live viewing events such as the Oscars®," said Seth Kaufman, VP of Marketing for Colas, PepsiCo North America Beverages. "Pepsi is at its best when it can connect with consumers in contextually relevant ways, engaging them with iconic creative that sparks spontaneous moments of joy, highlights the brand's fun personality and taps into pop culture," Kaufman said.      

Created by Mekanism, the 60-second ad celebrates some of the best mini moments of cinema and the impact they have made on pop culture.  Much like a mini can of Pepsi, the mini quotes featured in the creative illustrate that it only takes that one line in a great film to bring back the joy and excitement of the entire film and its emotional appeal. Pepsi mini cans parallel the storyline by demonstrating that sometimes a 7.5-ounce of Pepsi is just the right amount of satisfaction, as big things and the full Pepsi experience can come in smaller sizes.

To bring this concept to life, there is no more recognizable mini quote than 1996 Best Supporting Actor Oscar® winner Cuba Gooding Jr. and his famous line from his role in Jerry Maguire: "Show me the money!" This memorable line not only has become part of pop culture vernacular but also brings back the essence of the movie, similarly to how a mini can of Pepsi unlocks the same epic satisfaction.    Additionally, the Pepsi spot will highlight the following iconic quotes that capture the excitement and spontaneous joy of their films:

Scarface: "Say hello to my little friend!"
Good Will Hunting: "How do you like them apples?"
The Wizard of Oz: "I've a feeling we're not in Kansas anymore."
When Harry Met Sally: "I'll have what she's having."
Titanic: "I'm King of the World."

The 7.5 ounce mini Pepsi can is currently available nationwide wherever Pepsi is sold.

Please visit Pepsi's YouTube page to watch the spot and follow @Pepsi on Twitter, #MiniCanQuotes.

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also, means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit www.pepsico.com

THE WIZARD OF OZ and all related characters and elements are trademarks of and © Turner Entertainment Co.
WHEN HARRY MET SALLY and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.
(s14)
GOOD WILL HUNTING:  TM & © Miramax, LLC

Academy Award winner Cuba Gooding Jr. on the set of the Pepsi "Mini Hollywood" ad shoot in Los Angeles.

 

Academy Award winner Cuba Gooding Jr. on the set of the Pepsi "Mini Hollywood" ad shoot in Los Angeles.

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-MM73343-20140227-MM73343-1.mp4
Photo - http://photos.prnewswire.com/prnh/20140227/MM73343-a 
Photo - http://photos.prnewswire.com/prnh/20140227/MM73343-b

SOURCE PepsiCo

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., discussed how these tools can be leveraged to develop a lasting competitive advantage ...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: implemen...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.