Welcome!

News Feed Item

Strategic Analysis of the European and North American Market for Automated Driving

NEW YORK, Feb. 27, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Strategic Analysis of the European and North American Market for Automated Driving
http://www.reportlinker.com/p02039474/Strategic-Analysis-of-the-European...

Every Major OEM Group to Commercialize Semi- and Highly-automated Vehicles by 2020

This study investigates the OEM go-to-market strategy for automated cars as compared to non-automotive efforts such as Google's. Key automakers and potential new entrants are looking to make driverless vehicles a reality by 2020. An overall philosophy towards automated cars is provided, focusing on a targeted level of automation and introduction timelines, including key technology trends, enablers, and outlooks for automated driving-related technologies. Market size and forecasts by OEM and by region—2014 to 2020—are outlined. Business cases and OEM profiles as well as an actionable set of recommendations for aspiring OEMs looking to enter the market are offered. The base year is 2013; forecasts run 2014–2025.

Key Findings

OEMs are still evaluating their launch strategies while keeping safety and product-liability issues in mind; though technologically advanced, there is no first-to-market fight to go completely driverless.

Calculative Approach
- OEMs not fighting to take the "firstto-market" tag
- Cautious approach amidst liability and safety issues

Feature-focused Development
- Focus on urban convenience aided by services like Automated Park Assist (APA) and traffic jam assist.
- Focus on human machine interface (HMI) and connected services
- Prime focus on semi-automated cars, sensor suite to be the major technology enabler

Market Snapshot
- BMW and Mercedes-Benz to commercialize semi-automated driving in 2014, while massmarket OEMs may take until 2017
- Continental, Bosch, and Valeo to be the best-fit suppliers
- Non-traditional participants (e.g., Google) to be key enablers and potential disruptors as well

Factory-fitted vs. Retrofits
- Clear strategy by OEMs to offer automated driving functionality as factory-fitted equipment
- Google's strategy: offer retro-fit equipment enabling automated driving across various vehicle segments

Automated Driving -> Extended Advanced Driver Assistance Systems (ADAS)?
- OEMs specifically in Europe projecting automated driving as natural extension of ADAS
- Cost justification through monetization from automated driving packaging
- Positioned as premium/extended ADAS package

Traditional vs. Non-traditional Automated Driving Approach

Regulations and the vehicle-sales-based ownership model drive OEMs to design cars around drivers' requirements, whereas Google takes a clean-sheet approach and focuses on mobility.

Traditional OEM
The automotive industry looks to eliminate human error by employing vehicle automation that can act on behalf of the driver.
Automated driving converts vehicles into a rich data source that OEMs will seek to leverage. This includes maintenance management, telematics, and in the future, vehicle information may also be shared with "Big Data" traffic services. The first factory-fitted automation features include traffic-jam assist and automated park assist (APA), typically semi-automated in nature.

Google Project
The average American car user spends roughly 10 hours a week in driving activity. Google wishes to confine the car user in a connected environment during this time and capitalize this time duration. By automating the vehicle, Google can engage commuters in more online activity, enabling personalized advertising and location based services (LBS).
Google wishes to make their fully-automated system a street-legal retrofit, approved under the "construction and use" category to target vehicles-inoperation.

Traditional OEMs, unlike Google, are more inclined towards highly rather than fully-automated driving. OEMs do not feel the rush to be the first in the market with driverless cars due to legislative and liability issues. Liability issues need to be addressed with clarity on scope & responsibility-matrix.
Executive Summary
Research Scope, Objectives, Background, and Methodology
Introduction, Market Overview, and Key Trends
NHTSA Automated Driving Definitions
Classification and Definition of Automated Driving
Benefits of Vehicle Automation
Industry Challenges
Macro-level Outlook of Automated Driving—Application Convergence
Applications Required for Various Levels of Vehicle Automation
Convergence of ADAS and Connectivity
OEM Comparative Analysis—Automated Driving Cost and Packaging
Other Applications for Automated Driving Vehicles
Other On-highway Applications for Automated Driving Vehicles
Off-highway Applications for Autonomous Driving Vehicles
Defence Applications for Autonomous Driving Vehicles
Implications of Human Machine Interface and Control of Automated Vehicles
Key Human Factors Questions
System Characteristics and HMI Development
Information Overload and Driver Involvement in Automated Driving
Human Factors in Fully-automated Vehicles
Sensors and Applications Roadmap
The Automated Vehicle EE Architecture Roadmap
Design, Testing, and Validation of Automated Cars
Meeting the Design Challenges of Automated Vehicles
Cyber Security and Data Encryption
Requirements for the Design Process of Automated Vehicles
Market Potential Analysis for Automated Driving
OEM Profiles—Vehicle Automation Snapshot
Audi
BMW
General Motors
Mercedes-Benz
Volkswagen
Volvo
Key Innovations from Suppliers Active in Automated Driving
Conclusions and Future Outlook
Legal Disclaimer
Appendix


To order this report: Strategic Analysis of the European and North American Market for Automated Driving
http://www.reportlinker.com/p02039474/Strategic-Analysis-of-the-European-and-North-American-Market-for-Automated-Driving.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Navigation_Systems

Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001

 

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.