Welcome!

News Feed Item

Strategic Analysis of the European and North American Market for Automated Driving

NEW YORK, Feb. 27, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Strategic Analysis of the European and North American Market for Automated Driving
http://www.reportlinker.com/p02039474/Strategic-Analysis-of-the-European...

Every Major OEM Group to Commercialize Semi- and Highly-automated Vehicles by 2020

This study investigates the OEM go-to-market strategy for automated cars as compared to non-automotive efforts such as Google's. Key automakers and potential new entrants are looking to make driverless vehicles a reality by 2020. An overall philosophy towards automated cars is provided, focusing on a targeted level of automation and introduction timelines, including key technology trends, enablers, and outlooks for automated driving-related technologies. Market size and forecasts by OEM and by region—2014 to 2020—are outlined. Business cases and OEM profiles as well as an actionable set of recommendations for aspiring OEMs looking to enter the market are offered. The base year is 2013; forecasts run 2014–2025.

Key Findings

OEMs are still evaluating their launch strategies while keeping safety and product-liability issues in mind; though technologically advanced, there is no first-to-market fight to go completely driverless.

Calculative Approach
- OEMs not fighting to take the "firstto-market" tag
- Cautious approach amidst liability and safety issues

Feature-focused Development
- Focus on urban convenience aided by services like Automated Park Assist (APA) and traffic jam assist.
- Focus on human machine interface (HMI) and connected services
- Prime focus on semi-automated cars, sensor suite to be the major technology enabler

Market Snapshot
- BMW and Mercedes-Benz to commercialize semi-automated driving in 2014, while massmarket OEMs may take until 2017
- Continental, Bosch, and Valeo to be the best-fit suppliers
- Non-traditional participants (e.g., Google) to be key enablers and potential disruptors as well

Factory-fitted vs. Retrofits
- Clear strategy by OEMs to offer automated driving functionality as factory-fitted equipment
- Google's strategy: offer retro-fit equipment enabling automated driving across various vehicle segments

Automated Driving -> Extended Advanced Driver Assistance Systems (ADAS)?
- OEMs specifically in Europe projecting automated driving as natural extension of ADAS
- Cost justification through monetization from automated driving packaging
- Positioned as premium/extended ADAS package

Traditional vs. Non-traditional Automated Driving Approach

Regulations and the vehicle-sales-based ownership model drive OEMs to design cars around drivers' requirements, whereas Google takes a clean-sheet approach and focuses on mobility.

Traditional OEM
The automotive industry looks to eliminate human error by employing vehicle automation that can act on behalf of the driver.
Automated driving converts vehicles into a rich data source that OEMs will seek to leverage. This includes maintenance management, telematics, and in the future, vehicle information may also be shared with "Big Data" traffic services. The first factory-fitted automation features include traffic-jam assist and automated park assist (APA), typically semi-automated in nature.

Google Project
The average American car user spends roughly 10 hours a week in driving activity. Google wishes to confine the car user in a connected environment during this time and capitalize this time duration. By automating the vehicle, Google can engage commuters in more online activity, enabling personalized advertising and location based services (LBS).
Google wishes to make their fully-automated system a street-legal retrofit, approved under the "construction and use" category to target vehicles-inoperation.

Traditional OEMs, unlike Google, are more inclined towards highly rather than fully-automated driving. OEMs do not feel the rush to be the first in the market with driverless cars due to legislative and liability issues. Liability issues need to be addressed with clarity on scope & responsibility-matrix.
Executive Summary
Research Scope, Objectives, Background, and Methodology
Introduction, Market Overview, and Key Trends
NHTSA Automated Driving Definitions
Classification and Definition of Automated Driving
Benefits of Vehicle Automation
Industry Challenges
Macro-level Outlook of Automated Driving—Application Convergence
Applications Required for Various Levels of Vehicle Automation
Convergence of ADAS and Connectivity
OEM Comparative Analysis—Automated Driving Cost and Packaging
Other Applications for Automated Driving Vehicles
Other On-highway Applications for Automated Driving Vehicles
Off-highway Applications for Autonomous Driving Vehicles
Defence Applications for Autonomous Driving Vehicles
Implications of Human Machine Interface and Control of Automated Vehicles
Key Human Factors Questions
System Characteristics and HMI Development
Information Overload and Driver Involvement in Automated Driving
Human Factors in Fully-automated Vehicles
Sensors and Applications Roadmap
The Automated Vehicle EE Architecture Roadmap
Design, Testing, and Validation of Automated Cars
Meeting the Design Challenges of Automated Vehicles
Cyber Security and Data Encryption
Requirements for the Design Process of Automated Vehicles
Market Potential Analysis for Automated Driving
OEM Profiles—Vehicle Automation Snapshot
Audi
BMW
General Motors
Mercedes-Benz
Volkswagen
Volvo
Key Innovations from Suppliers Active in Automated Driving
Conclusions and Future Outlook
Legal Disclaimer
Appendix


To order this report: Strategic Analysis of the European and North American Market for Automated Driving
http://www.reportlinker.com/p02039474/Strategic-Analysis-of-the-European-and-North-American-Market-for-Automated-Driving.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Navigation_Systems

Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001

 

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We have several customers now running private clouds. They're not as large as they should be but it's getting there. The adoption challenge has been pretty simple. Look at the world today of virtualization vs cloud," stated Nara Rajagopalan, CEO of Accelerite, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Big Data has been changing the world. IoT fuels the further transformation recently. How are Big Data and IoT related? In his session at @BigDataExpo, Tony Shan, a renowned visionary and thought leader, will explore the interplay of Big Data and IoT. He will anatomize Big Data and IoT separately in terms of what, which, why, where, when, who, how and how much. He will then analyze the relationship between IoT and Big Data, specifically the drilldown of how the 4Vs of Big Data (Volume, Variety,...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
SYS-CON Events announced today that Interface Masters Technologies, a leader in Network Visibility and Uptime Solutions, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading vendor in the network monitoring and high speed networking markets. Based in the heart of Silicon Valley, Interface Masters' expertise lies in Gigabit, 10 Gigabit and 40 Gigabit Eth...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, showed how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningful f...