|By PR Newswire||
|February 27, 2014 10:52 AM EST||
NEW YORK, Feb. 27, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Strategic Analysis of the European and North American Market for Automated Driving
Every Major OEM Group to Commercialize Semi- and Highly-automated Vehicles by 2020
This study investigates the OEM go-to-market strategy for automated cars as compared to non-automotive efforts such as Google's. Key automakers and potential new entrants are looking to make driverless vehicles a reality by 2020. An overall philosophy towards automated cars is provided, focusing on a targeted level of automation and introduction timelines, including key technology trends, enablers, and outlooks for automated driving-related technologies. Market size and forecasts by OEM and by region—2014 to 2020—are outlined. Business cases and OEM profiles as well as an actionable set of recommendations for aspiring OEMs looking to enter the market are offered. The base year is 2013; forecasts run 2014–2025.
OEMs are still evaluating their launch strategies while keeping safety and product-liability issues in mind; though technologically advanced, there is no first-to-market fight to go completely driverless.
- OEMs not fighting to take the "firstto-market" tag
- Cautious approach amidst liability and safety issues
- Focus on urban convenience aided by services like Automated Park Assist (APA) and traffic jam assist.
- Focus on human machine interface (HMI) and connected services
- Prime focus on semi-automated cars, sensor suite to be the major technology enabler
- BMW and Mercedes-Benz to commercialize semi-automated driving in 2014, while massmarket OEMs may take until 2017
- Continental, Bosch, and Valeo to be the best-fit suppliers
- Non-traditional participants (e.g., Google) to be key enablers and potential disruptors as well
Factory-fitted vs. Retrofits
- Clear strategy by OEMs to offer automated driving functionality as factory-fitted equipment
- Google's strategy: offer retro-fit equipment enabling automated driving across various vehicle segments
Automated Driving -> Extended Advanced Driver Assistance Systems (ADAS)?
- OEMs specifically in Europe projecting automated driving as natural extension of ADAS
- Cost justification through monetization from automated driving packaging
- Positioned as premium/extended ADAS package
Traditional vs. Non-traditional Automated Driving Approach
Regulations and the vehicle-sales-based ownership model drive OEMs to design cars around drivers' requirements, whereas Google takes a clean-sheet approach and focuses on mobility.
The automotive industry looks to eliminate human error by employing vehicle automation that can act on behalf of the driver.
Automated driving converts vehicles into a rich data source that OEMs will seek to leverage. This includes maintenance management, telematics, and in the future, vehicle information may also be shared with "Big Data" traffic services. The first factory-fitted automation features include traffic-jam assist and automated park assist (APA), typically semi-automated in nature.
The average American car user spends roughly 10 hours a week in driving activity. Google wishes to confine the car user in a connected environment during this time and capitalize this time duration. By automating the vehicle, Google can engage commuters in more online activity, enabling personalized advertising and location based services (LBS).
Google wishes to make their fully-automated system a street-legal retrofit, approved under the "construction and use" category to target vehicles-inoperation.
Traditional OEMs, unlike Google, are more inclined towards highly rather than fully-automated driving. OEMs do not feel the rush to be the first in the market with driverless cars due to legislative and liability issues. Liability issues need to be addressed with clarity on scope & responsibility-matrix.
Research Scope, Objectives, Background, and Methodology
Introduction, Market Overview, and Key Trends
NHTSA Automated Driving Definitions
Classification and Definition of Automated Driving
Benefits of Vehicle Automation
Macro-level Outlook of Automated Driving—Application Convergence
Applications Required for Various Levels of Vehicle Automation
Convergence of ADAS and Connectivity
OEM Comparative Analysis—Automated Driving Cost and Packaging
Other Applications for Automated Driving Vehicles
Other On-highway Applications for Automated Driving Vehicles
Off-highway Applications for Autonomous Driving Vehicles
Defence Applications for Autonomous Driving Vehicles
Implications of Human Machine Interface and Control of Automated Vehicles
Key Human Factors Questions
System Characteristics and HMI Development
Information Overload and Driver Involvement in Automated Driving
Human Factors in Fully-automated Vehicles
Sensors and Applications Roadmap
The Automated Vehicle EE Architecture Roadmap
Design, Testing, and Validation of Automated Cars
Meeting the Design Challenges of Automated Vehicles
Cyber Security and Data Encryption
Requirements for the Design Process of Automated Vehicles
Market Potential Analysis for Automated Driving
OEM Profiles—Vehicle Automation Snapshot
Key Innovations from Suppliers Active in Automated Driving
Conclusions and Future Outlook
To order this report: Strategic Analysis of the European and North American Market for Automated Driving
Contact Clare: [email protected]
Intl: +1 339-368-6001
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Feb. 11, 2016 01:15 AM EST Reads: 205
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
Feb. 11, 2016 01:00 AM EST Reads: 399
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Feb. 11, 2016 01:00 AM EST Reads: 218
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, showed how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He used a Raspberry Pi to connect sensors...
Feb. 11, 2016 12:45 AM EST Reads: 155
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
Feb. 11, 2016 12:30 AM EST Reads: 321
Data-as-a-Service is the complete package for the transformation of raw data into meaningful data assets and the delivery of those data assets. In her session at 18th Cloud Expo, Lakshmi Randall, an industry expert, analyst and strategist, will address: What is DaaS (Data-as-a-Service)? Challenges addressed by DaaS Vendors that are enabling DaaS Architecture options for DaaS
Feb. 10, 2016 11:45 PM EST Reads: 346
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
Feb. 10, 2016 11:45 PM EST Reads: 109
DevOps is not just last year’s buzzword. Companies with DevOps practices are 2.5x more likely to exceed profitability, market share, and productivity goals. But how do you enable high performance? What can you do right now to start? Find out from DevOps experts including Gene Kim, co-author of "The Phoenix Project," and the Dynatrace Center of Excellence.
Feb. 10, 2016 09:15 PM EST
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
Feb. 10, 2016 09:00 PM EST
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Feb. 10, 2016 04:00 PM EST Reads: 158
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
Feb. 10, 2016 04:00 PM EST Reads: 377
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Feb. 10, 2016 02:30 PM EST Reads: 428
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Feb. 10, 2016 02:30 PM EST Reads: 396
Recognizing the need to identify and validate information security professionals’ competency in securing cloud services, the two leading membership organizations focused on cloud and information security, the Cloud Security Alliance (CSA) and (ISC)^2, joined together to develop an international cloud security credential that reflects the most current and comprehensive best practices for securing and optimizing cloud computing environments.
Feb. 10, 2016 01:45 PM EST
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
Feb. 10, 2016 01:15 PM EST