Welcome!

News Feed Item

Parse.ly "Authority Report" Finds Newsroom "Efficiency" Averages

Industry Baselines Highlight Relationship Between the Amount of Content Published by Authors and the Number of Views by Visitors on Digital News Sites

NEW YORK, NY -- (Marketwired) -- 02/27/14 -- Parse.ly, a web publisher analytics platform, releases their quarterly trend report today, the "Authority Report." Based on over 8 billion page views of data from hundreds of premium news and content publishing websites, the Authority Report compares four publishing metrics and analyzes the results across cohorts based on size and coverage vertical.

The metrics examined are averages of: posts per day, daily page views per post, number of daily authors, and daily page views per author. The raw data and the ratios allow any publisher to view their work against an industry baseline.

"Parse.ly is in a unique position to look at aggregated trends across the industry because of the way we structure data for content and our large publisher network," said Parse.ly's CEO, Sachin Kamdar. "Understanding the relationship between posts, authors, sections and topics gives digital publishers powerful feedback that allows them to optimize around their goals."

Top findings include:

  • Websites with more than one million page views per day, on average, produce 2.44 times more total site content (posts). However, the lift in page view per post is only 1.3 times as large as sites under a million page views per day.
  • Authors at sites with more traffic produce more content: each reporter at a site with over a million page views per day produces almost twice as many posts per day than writers who work for smaller sites.
  • Any non-niche news site, one that doesn't only focus on a specific subject matter or industry, produces 17 more posts per day than any category specific site, but they do not see an increase in page views per story.

The Authority Report looks at aggregated data, but Kamdar stressed that analysis on an individual site is key to achieving success: "Understanding industry trends gives publishers a solid benchmark to compare their own sites against. However, it's through understanding how your own audience consumes your content that publishers can gain the key insights they need to reach their long term goals faster," he said.

About The Authority Report
The Authority Report is a quarterly analysis of data and trends based on billions of page views and hundreds of news websites using Parse.ly. Each report provides information on the top 25 referring domains of traffic and an in-depth dive on a trend in digital content creation using data and analysis. Subscribe for free to receive the full report, to see past reports, and to be the first alerted when new reports come out. Visit www.parsely.com/authority/2014/02 to see a visual interaction of this month's data and subscribe.

About Parse.ly
Parse.ly connects digital creators with their audiences through data, analytics and optimization technology. Our elegant dashboards deliver clarity through real-time, visual insights about how web visitors find, read and share content online. The personalization platform leverages these insights to help product teams create hyper-engaging experiences in minutes. Editors and engineers from organizations like Conde Nast, The New Republic, Upworthy, Fox News and many more turn to Parse.ly to supercharge their digital strategy.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2530786

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact:
Clare Ondrey
Director of Marketing
Parse.ly
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"We are still a relatively small software house and we are focusing on certain industries like FinTech, med tech, energy and utilities. We help our customers with their digital transformation," noted Piotr Stawinski, Founder and CEO of EARP Integration, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I think DevOps is now a rambunctious teenager – it’s starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Any startup has to have a clear go –to-market strategy from the beginning. Similarly, any data science project has to have a go to production strategy from its first days, so it could go beyond proof-of-concept. Machine learning and artificial intelligence in production would result in hundreds of training pipelines and machine learning models that are continuously revised by teams of data scientists and seamlessly connected with web applications for tenants and users.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I will be talking about ChatOps and ChatOps as a way to solve some problems in the DevOps space," explained Himanshu Chhetri, CTO of Addteq, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are an IT services solution provider and we sell software to support those solutions. Our focus and key areas are around security, enterprise monitoring, and continuous delivery optimization," noted John Balsavage, President of A&I Solutions, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
"We want to show that our solution is far less expensive with a much better total cost of ownership so we announced several key features. One is called geo-distributed erasure coding, another is support for KVM and we introduced a new capability called Multi-Part," explained Tim Desai, Senior Product Marketing Manager at Hitachi Data Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...