Welcome!

News Feed Item

Cardenas Marketing Network Brings in Prominent Hispanic Advertising Creative Director

Former Lopez Negrete Communications Creative Director Joshua Eagle Patron Joins Leading Hispanic Experiential and Live Events Firm Cardenas Marketing Network; Patron Will Work to Elevate CMN's Creative Services and to Broaden and Expand the Firm'

CHICAGO, IL--(Marketwired - February 27, 2014) - Cardenas Marketing Network (CMN), the nation's leading Hispanic experiential marketing and live entertainment agency, announces the hiring of Joshua Eagle Patrón as the agency's new executive creative director. Patrón, a former creative director at leading Hispanic advertising agency, Lopez Negrete Communications, and Al Punto advertising, is an experienced and highly respected creative director with a long and successful track record in Hispanic and mainstream marketing.

Patrón is widely recognized for his unconventional, hyper-creative and "humanistic" approach.

"I am a cultural architect using creativity as my tool to help brands shape their own culture and engineer it for the various audiences they serve," Joshua said. His specialties include Creative Development, Concepts, Integrated Marketing, Experiential, Hispanic/Multicultural Marketing, Direct Marketing, Promotions, Digital, Art Direction, Production and Editing.

"Ever increasing diversity of products mean increasing targeting of audiences," Patrón says. "There are more niche products serving niche markets. As competitors come in to take away market share, savvy brands react by finding new ways to regain lost niches and acquire new ones. The Hispanic market is the ultimate 'niche market' and one that is evolving rapidly, and in the process, is transforming the mainstream."

Patrón predicts the "The Amazon effect" will deeply permeate the entire advertising and marketing industry. "Amazon collects data on buyers' shopping habits and then it makes buy suggestions anticipating what the customer would want to buy. That is no longer passive marketing. The advertiser is now active in the buying process," Joshua asserts.

"CMN is thrilled to welcome Joshua to lead our entire approach to creative, to review where we are today and to consider potential strategic changes to our approach and possibly to look into other areas of business we could be target," said CMN President/CEO Henry Cardenas. "Joshua is one of the most respected creative directors in the Hispanic advertising industry. We welcome his leadership and presence. We know that our agency will be refreshed and invigorated with Joshua onboard."

While at Lopez Negrete, Joshua's responsibilities included creating and implementing integrated, multi-channel campaigns for Verizon, Bank of America, Starbucks, Dr Pepper and Seven Up. He led a memorable and highly successful campaign targeting Hispanic Millennials featuring Cuban-American pop singer Pitbull. The integrated effort included digital, print, POS, and TV.

Prior to that, Joshua compiled a remarkable business development streak at Al Punto advertising. Joshua led a team that presented and won nine out of nine business pitches for the agency. Clients included Kia Motors America, Time Warner, Daisy Brands, Robbins Brothers, Universal Studios, Farmer John, Sempra Energy, and OC Fair.

Patrón's honors and awards include Regional, National and International awards such as Addy's, NY Festivals, One show's, Caracol de Plata and Ogilvy awards.

Joshua holds a BAFA degree in Art from the University of Southern California.

About Cardenas Marketing Network

Cardenas Marketing Network is a multicultural experiential marketing agency that connects consumers and brands through their passion points of music, sports, family, friends and cultural pride.

The award-winning agency has been recognized by Event Marketer's Top Agency "It List," Chief Marketer's "Promo 100" and Crain's Chicago Business "Fast 50" among others for its service to such clients as Anheuser-Busch InBev, Diageo, H&R Block, Johnson & Johnson, McDonald's and Sherwin-Williams. To learn more please visit: www.CMNEvents.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
"We are a leader in the market space called network visibility solutions - it enables monitoring tools and Big Data analysis to access the data and be able to see the performance," explained Shay Morag, VP of Sales and Marketing at Niagara Networks, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
"We are a modern development application platform and we have a suite of products that allow you to application release automation, we do version control, and we do application life cycle management," explained Flint Brenton, CEO of CollabNet, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
"This is specifically designed to accommodate some of the needs for high availability and failover in a network managed system for the major Korean corporations," stated Thomas Masters, Managing Director at InfranicsUSA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.