|By Marketwired .||
|February 27, 2014 01:02 PM EST||
CHICAGO, IL--(Marketwired - February 27, 2014) - Cardenas Marketing Network (CMN), the nation's leading Hispanic experiential marketing and live entertainment agency, announces the hiring of Joshua Eagle Patrón as the agency's new executive creative director. Patrón, a former creative director at leading Hispanic advertising agency, Lopez Negrete Communications, and Al Punto advertising, is an experienced and highly respected creative director with a long and successful track record in Hispanic and mainstream marketing.
Patrón is widely recognized for his unconventional, hyper-creative and "humanistic" approach.
"I am a cultural architect using creativity as my tool to help brands shape their own culture and engineer it for the various audiences they serve," Joshua said. His specialties include Creative Development, Concepts, Integrated Marketing, Experiential, Hispanic/Multicultural Marketing, Direct Marketing, Promotions, Digital, Art Direction, Production and Editing.
"Ever increasing diversity of products mean increasing targeting of audiences," Patrón says. "There are more niche products serving niche markets. As competitors come in to take away market share, savvy brands react by finding new ways to regain lost niches and acquire new ones. The Hispanic market is the ultimate 'niche market' and one that is evolving rapidly, and in the process, is transforming the mainstream."
Patrón predicts the "The Amazon effect" will deeply permeate the entire advertising and marketing industry. "Amazon collects data on buyers' shopping habits and then it makes buy suggestions anticipating what the customer would want to buy. That is no longer passive marketing. The advertiser is now active in the buying process," Joshua asserts.
"CMN is thrilled to welcome Joshua to lead our entire approach to creative, to review where we are today and to consider potential strategic changes to our approach and possibly to look into other areas of business we could be target," said CMN President/CEO Henry Cardenas. "Joshua is one of the most respected creative directors in the Hispanic advertising industry. We welcome his leadership and presence. We know that our agency will be refreshed and invigorated with Joshua onboard."
While at Lopez Negrete, Joshua's responsibilities included creating and implementing integrated, multi-channel campaigns for Verizon, Bank of America, Starbucks, Dr Pepper and Seven Up. He led a memorable and highly successful campaign targeting Hispanic Millennials featuring Cuban-American pop singer Pitbull. The integrated effort included digital, print, POS, and TV.
Prior to that, Joshua compiled a remarkable business development streak at Al Punto advertising. Joshua led a team that presented and won nine out of nine business pitches for the agency. Clients included Kia Motors America, Time Warner, Daisy Brands, Robbins Brothers, Universal Studios, Farmer John, Sempra Energy, and OC Fair.
Patrón's honors and awards include Regional, National and International awards such as Addy's, NY Festivals, One show's, Caracol de Plata and Ogilvy awards.
Joshua holds a BAFA degree in Art from the University of Southern California.
About Cardenas Marketing Network
Cardenas Marketing Network is a multicultural experiential marketing agency that connects consumers and brands through their passion points of music, sports, family, friends and cultural pride.
The award-winning agency has been recognized by Event Marketer's Top Agency "It List," Chief Marketer's "Promo 100" and Crain's Chicago Business "Fast 50" among others for its service to such clients as Anheuser-Busch InBev, Diageo, H&R Block, Johnson & Johnson, McDonald's and Sherwin-Williams. To learn more please visit: www.CMNEvents.com
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
Oct. 25, 2016 06:45 PM EDT Reads: 1,231
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
Oct. 25, 2016 06:45 PM EDT Reads: 1,416
In his session at 19th Cloud Expo, Nick Son, Vice President of Cyber Risk & Public Sector at Coalfire, will discuss the latest information on the FedRAMP Program. Topics will cover: FedRAMP Readiness Assessment Report (RAR). This new process is designed to streamline and accelerate the FedRAMP process from the traditional timeline by initially focusing on technical capability instead of documentation preparedness. FedRAMP for High-impact level systems. Early in 2016 FedRAMP officially publishe...
Oct. 25, 2016 06:15 PM EDT Reads: 334
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Oct. 25, 2016 06:15 PM EDT Reads: 2,124
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Oct. 25, 2016 06:00 PM EDT Reads: 2,694
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Oct. 25, 2016 05:45 PM EDT Reads: 2,882
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
Oct. 25, 2016 05:45 PM EDT Reads: 1,424
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...
Oct. 25, 2016 05:15 PM EDT Reads: 1,607
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
Oct. 25, 2016 04:45 PM EDT Reads: 1,544
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Oct. 25, 2016 04:15 PM EDT Reads: 1,439
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
Oct. 25, 2016 03:28 PM EDT Reads: 291
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
Oct. 25, 2016 03:15 PM EDT Reads: 399
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
Oct. 25, 2016 03:00 PM EDT Reads: 34,201
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Oct. 25, 2016 03:00 PM EDT Reads: 2,016
Governments around the world are adopting Safe Harbor privacy provisions to protect customer data from leaving sovereign territories. Increasingly, global companies are required to create new instances of their server clusters in multiple countries to keep abreast of these new Safe Harbor laws. Is it worth it? In his session at 19th Cloud Expo, Adam Rogers, Managing Director of Anexia, Inc., will discuss how to keep your data legal and still stay in business.
Oct. 25, 2016 02:30 PM EDT Reads: 1,479