Welcome!

News Feed Item

Experian Marketing Services shows email volume increased more than 11 percent in Q4 2013

2013 Q4 Email Benchmark Report also reveals 2013 holiday season had a 50 percent year-over-year increase in the number of coupon campaigns

NEW YORK, Feb. 27, 2014 /PRNewswire/ -- Experian Marketing Services, a global provider of integrated consumer insight and targeting, data quality and cross-channel marketing, showed that overall email volume increased 11.2 percent in Q4 2013 versus Q4 2012, according to its 2013 Q4 Email Benchmark Report. The cross-channel marketing leader also found that there was a 50 percent year-over-year increase in the number of email campaigns using coupons during the 2013 holiday season.

Experian Marketing Services.

The benchmark report's spotlight on coupons in emails reveals a rise in coupon campaigns. Coupons provide a means of offering cross-channel promotions and allow customers to customize their experience by choosing the venue for their transactions, whether it is in-store, online or mobile. Coupons and special offers commonly are delivered via email. These findings are further demonstrated by Experian Marketing Services' 2013 holiday season email trends and analysis study that found a 50 percent year-over-year increase in the number of campaigns offering coupons.

Additional findings include:

  • Emails with coupons have higher open, click, and transactions rates and generate revenue per email that is 48 percent higher than other promotional emails
  • Coupons that are redeemable in-store were the most frequent redemption type offered, as 80 percent of the coupons reviewed were able to be redeemed in-store, while 70 percent were able to be redeemed online.
  • Twenty-one percent of in-store coupons emailed encouraged customers to show the coupon in the store on their mobile device

"Our 2013 Q4 Email Benchmark Report offers evidence that using emails with cross-channel promotions, such as coupons, is key to creating high levels of user engagement from customers," said Peter DeNunzio, general manager for cross-channel marketing at Experian Marketing Services. "For example, welcome email campaigns with coupons had a 2.5 times higher transaction rate compared to welcome emails without coupons."

Industry performance analysis
The Q4 2013 benchmark report also reveals a breakdown of specific industries using Q4 year-over-year analysis for 2013, compared to 2012.

"Helping marketers to enhance their understanding across various industries, our report offers performance analysis within the categories of business products and services; consumer products and services; catalogers; media and entertainment; multichannel retailers; publishers; and travel," added DeNunzio.

Findings from year-over-year industry analysis includes:

  • For business products and services, 50 percent of brands had significantly positive increases in transaction rates, and 67 percent of brands had significantly positive increases in revenue per email
  • Open rates rose for consumer products and services, as 55 percent of brands had statistically significant increases in total open rates as compared to Q4 2012
  • With large increases in volume, year-over-year click and transaction rates declined for catalogers
  • For media and entertainment, overall year-over-year click rates were lower in Q4 2013, but results were mixed, as 46 percent of brands had statistically significant increases in clicks compared to Q4 2012
  • Fifty-two percent of multichannel retailers had statistically significant increases in transaction rates and revenue per email compared to Q4 2012
  • All metrics for publishers either matched or surpassed the 2012 performance
  • While open rates showed a decline for the travel vertical in Q4 2013, 67 percent of brands had statistically significant increases in opens compared to Q4 2012

Experian Marketing Services' Q4 2013 Quarterly Benchmark Report is available to download: http://ex.pn/1eqbyoM.

About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations from around the world intelligently interact with today's dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.

For more information, please visit http://www.experian.com/marketingservices.

About Experian
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2013, was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

Contact:
Suzanne Blackburn
Experian Marketing Services
1 212 863 4648
[email protected]

Logo - http://photos.prnewswire.com/prnh/20140226/MM73173LOGO-c

SOURCE Experian Marketing Services

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, shared the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Phil Hombledal, Solution Architect at CollabNet, discussed how customers are able to achieve a level of transparency that e...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, showed how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningful f...
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...