|By PR Newswire||
|February 27, 2014 02:17 PM EST||
ORLANDO, Fla., Feb. 27, 2014 /PRNewswire-iReach/ -- A new website has been launched at YellowPagesUnited.org to advocate for changes to the traditional delivery methods of printed phone books to consumers. YellowPagesUnited.org was created to provide a central hub for both consumers and publishers who support the move to an opt-in delivery system and who want to become better informed about the impact that printed directories have on natural resources.
Recent surveys indicate that only three out of 10 people who receive a printed phone book use it. With the proliferation of Internet use on a range of devices for locating businesses and information about them, it can be expected that the use of printed phone books will continue to decline. With an estimated 500 million phone directories distributed by publishers each year, hundreds of millions of these books are destined for landfills or recycling centers. Considering that more than a billion pounds of paper and seven million barrels of oil are needed to produce the books, a number of U.S. cities have attempted to ban Yellow Pages book distribution to their residents. While these efforts have had various levels of success, there is clearly a growing interest in reducing the number of books produced.
Currently, consumers can opt out of some phone directory deliveries at YellowPagesOptOut.com. At YellowPagesUnited.org, however, the goal is to promote an opt-in system, whereby only those consumers who make the effort to sign up to receive printed books will receive them. Publishers are encouraged to focus their advertising products online rather than in print and also to offer opt-in capabilities to their customers even where legislation does not require them to do so.
In addition to advocating for change in the industry, the new YellowPagesUnited.org website also offers information on other environmentally friendly measures consumers can take to help lessen all types of materials that go to recycling centers or landfills. The site also offers links to opt-out sites and opportunities to have their voice heard via surveys, such as the current survey on phone book use posted on the site.
Phone book publishers and consumers are invited to join the movement to limit the distribution of printed phone books to reduce waste in landfills and burdens on recyclers at YellowPagesUnited.org.
Media Contact: Brian Williams, YellowPagesUnited.org, 3864534641, [email protected]
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