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Exciting Indian Motorcycle Owner News and Celebrations at Daytona Bike Week 2014

Exclusive Announcements and Owner Events to Take Place Throughout Daytona Bike Week 2014 to Honor Indian Motorcycle Owners -- Past, Present and Future

MEDINA, MN -- (Marketwired) -- 02/27/14 -- Indian Motorcycle, America's first motorcycle company, today announced its event calendar for Indian Motorcycle owners at Daytona Bike Week 2014, which takes place March 8-15 in Daytona Beach, Florida. Owners of models past and present -- from 1901 to the all-new 2014 Indian Chiefs -- are invited to join Indian Motorcycle in a series of special activities, and receive VIP treatment throughout the week.

Indian Motorcycle Daytona Beach Kick-start Party; Saturday March 8 - 7:30 p.m. Owner Registration; 7:30 p.m. - 9:00p.m. at Full Moon Saloon on Main Street
Indian Motorcycle invites all owners -- past, current and future -- to be the first to hear an exclusive announcement from Mike Wolfe, star of "American Pickers," at the Indian Motorcycle Daytona Beach Kick-Start Party. The party will be hosted by the Full Moon Saloon. Owners of any Indian Motorcycle will receive VIP treatment at this event by simply showing their key between 7:30-9:00p.m. at the registration area. Stay to celebrate with Mike Wolfe as Indian Motorcycle gives away tons of swag and the opportunity for one lucky person in the crowd -- owners and bar patrons -- to enjoy an "Epic One-Year Demo Ride," giving them the keys to an Indian Chief for a year-long lease.

Indian Motorcycle Owner Exclusive Meet & Greet with Mike Wolfe, star of "American Pickers"; Sunday March 9 - 9 - 10 a.m. at the Indian Motorcycle Main Street Store, 506 Main Street
Join Indian Motorcycle for the filming of a special owner video with Mike Wolfe from American Pickers. Be a part of this exciting event that will later be shared with riders across the globe. Owners simply come to the front of the store at 9 a.m. and be prepared to show your key for VIP "before-hours" access to the store and scene!

Indian Motorcycle "Panel of Firsts"; Thursday, March 13 - 2 - 3 p.m. at the Daytona International Speedway - Indian Motorcycle Midway Display
Indian Motorcycle owners past and present are encouraged to take part in a special interview recording session at the Indian Midway Display at the Speedway. Owners' stories are important; they add to Indian's rich and unique history. Participation is open to all Indian Motorcycle owners who own bikes from 1901 to 2014.

Indian Motorcycle Owner's Daytona Pin
Owners of new and heritage Indian motorcycles can show their key to receive an exclusive commemorative 2014 Daytona Bike Week pin at all Indian Motorcycle locations throughout Bike Week (while supplies last). Owners are encouraged to watch their email and social media for additional information and invitations.

Fans of Indian Motorcycle are encouraged to visit www.indianmotorcycle.com, follow us on Twitter at www.twitter.com/indianmotocycle, and Like Us at www.facebook.com/indianmotorcycle.

ABOUT INDIAN MOTORCYCLE®
Indian Motorcycle, a wholly-owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America's first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America's most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.

ABOUT POLARIS® INDUSTRIES
Polaris is a recognized leader in the powersports industry with annual 2013 sales of $3.8 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian Motorcycle brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris Engineered parts, accessories and apparel and Klim branded apparel.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol "PII", and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.

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MEDIA CONTACT
Megan Kathman
Skyya Communications
www.skyya.com
ph: (646) 661-1524
megan.kathman@skyya.com

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