Related Topics: @CloudExpo, Java IoT, Mobile IoT, Linux Containers, Containers Expo Blog, SDN Journal

@CloudExpo: Article

The Telco Cloud Opportunity

The emergence of cloud and intelligent networking are drivers of even more rapid change requirements

The cloud ecosystem for information technology today is an interesting mix of companies, products and solutions. Information Communications Technology (ICT) refers to the convergence and expansion of telecommunications with information processing and storage. In short, ICT and the cloud mean a combination of compute, storage and network, running a variety of applications.

These resources have been commonly located on premise by businesses, ranging from a few racks of equipment in a room for small businesses to football-field size facilities for large companies. Separately owned data center facilities, called Multi-tenant Data Centers (MTDC) enable organizations to augment on premise resources by placing equipment in a rented MTDC space without owning the facility.

Figure 1: The Cloud Ecosystem

The cloud business model changed these dynamics by adding a new source and business model for data center resources, available over the wide area network, on an on-demand basis. As the cloud brings added emphasis to both the access network and the inter-data center network, carriers have not only added their network expertise to the ecosystem but have also added cloud services.

The cloud Infrastructure as a Service (IaaS) market is dominated by a select number of global enterprises, with the market as a whole growing steadily since 2010. 451 Research market data shown in Figure 2 represents revenue from 53 IaaS vendors and 37 telcos, with the telcos accounting for 16 percent of the revenue ($207 million) in 2011. EMEA accounts for approximately 24 percent of the cloud market and has the same dominant cloud providers, although many local in-country cloud providers are emerging.

Figure 2: Total IaaS Market Forecast ($M)

The telco companies are clearly involved in the cloud, but are they positioned properly as the market continues to expand from IaaS and Content Delivery Networks (CDN) into software defined "everything" as a service? Given the opportunities outlined above, it's a good bet that the business strategy personnel at every carrier are hard at work exploring this question for strategies that best fit their organizations. The following strategic focal points across the organization might be useful to frame this business opportunity.

  • CEO - Grow through innovation. New on-demand services such as IaaS, Network as a Service (NaaS) and Network Function Virtualization (NFV) provide new ways to monetize and leverage physical network infrastructure. Telcos can expand the portfolio with new dynamic performance-on-demand billing options linked to applications and cloud services. Improved customer operation builds loyalty and reduces churn.
  • CFO - Monetization. The emergence of cloud forces more emphasis on developing on-demand network services. Telcos need to model this new business by including a customer and traffic forecast, capital and operation expense impact, new costs such as software licenses and a service revenue forecast. The resulting analysis needs to show a positive return on investment in a reasonable amount of time.
  • CTO/Operations - Intelligent network architecture. The cloud model means the communications infrastructure needs to change by offering better scalability, programmability and application awareness. The network, especially the access and inter-data center network, becomes an equal participant in cloud services with compute and store. Similar to how the World Wide Web browser unlocked the Internet, the service delivery network needs to be simplified to dramatically expand usability.
  • Sales/Marketing Go-to-Market - Performance-on-demand. Virtualizing the network infrastructure with software defined networking (SDN) enables efficient partitioning of resources to multiple users and accessing the right network capabilities for their applications. Application performance is now driven by policy with a network strategy enabling quick, efficient, and economical workload deployment. Cloud operations and workload orchestration can request and schedule network resources without understanding the network complexity. New solutions can be available combining cloud services and network for a premium service level agreement. New network services can drive the expansion of cloud use cases for workload mobility and fundamentally change ICT operations, which in turn will drive a broader base of service revenue.

Telcos have evolved services from fixed line telephony and business circuits to mobile, and to data and Internet services. The emergence of cloud and intelligent networking are drivers of even more rapid change requirements and offer an opportunity for telcos to take their place as an important market participant. The on-demand cloud network, SDN intelligence and the ability to virtualize network functions provide new technologies for the telcos that will mean change, yet is within their potential.

More Stories By Jim Morin

Jim Morin is a Product Line Director working in Ciena’s Industry Marketing segment. He is responsible for developing and communicating solutions and the business value for Ciena’s enterprise data center networking and cloud networking opportunities. Prior to joining Ciena in 2008 he held roles in business development and product management for several high technology storage and networking companies in Minneapolis.

Jim holds an MBA from the University of St. Thomas and a BA from the University of Notre Dame. He recently served on the Commission on the Leadership Opportunity in US Deployment of the Cloud (CLOUD2).

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

Latest Stories
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
@DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises - and delivering real results.
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
DXWorldEXPO LLC announced today that Dez Blanchfield joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Dez is a strategic leader in business and digital transformation with 25 years of experience in the IT and telecommunications industries developing strategies and implementing business initiatives. He has a breadth of expertise spanning technologies such as cloud computing, big data and analytics, cognitive computing, m...
"We started a Master of Science in business analytics - that's the hot topic. We serve the business community around San Francisco so we educate the working professionals and this is where they all want to be," explained Judy Lee, Associate Professor and Department Chair at Golden Gate University, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.