Welcome!

News Feed Item

ChiefDigitalOfficer.net Announces Speaker Slate for "Navigating Marketing Automation Workshop" March 14, Seaport Boston Hotel

Industry Leaders to Share Marketing Automation Best Practices and Insights

BOSTON, MA -- (Marketwired) -- 02/27/14 -- ChiefDigitalOfficer.net is pleased to announce the speaker lineup for its upcoming "Navigating Marketing Automation" event. The workshop will be held at the Seaport Boston Hotel on March 14 from 8:00 a.m. to 1:00 p.m. and will feature keynote speakers and panel discussion from local business leaders who have direct and actionable experience to share with attendees.

Keynote Speaker: Christopher M. Litster, Senior Vice President, Sales and Marketing, Constant Contact Chris started with Constant Contact in 2006 and has held a variety of marketing and senior leadership positions over the years. During that time, the company has gone public, grown from $28M to $285M in revenues, and expanded its customer base from 89,000 to 595,000. Today, Chris is the senior vice president of sales and marketing, a member of the executive team, and oversees a more than $100 million budget. Marketing automation has played a critical role in the company's success and Chris has employed a variety of tools and techniques along the way to keep pace with the company's growth and trajectory.

"Marketing automation has played a key role in Constant Contact's journey from a small start-up to a publicly held company with more than half a million customers," said Christopher M. Litster, senior vice president, sales and marketing, Constant Contact. "I'm looking forward to sharing lessons learned during that journey and also hearing the perspective of other participants who have successfully leveraged marketing automation to grow their business."

Industry Expert Speakers:
Mark Lorion, Chief Marketing Officer, Apperion
Gerry Murray, Marketing Operation Research Manager, IDC
Scott Brinker, Marketing Technology Analyst, ChiefMarTec.com
Jeff Famico, Research Director, SiriusDecisions

Host and Moderator:
Jeffrey Kaplan, Cloud Showplace
Tim Bourgeois, Chief Digital Officer

Attendees and Registration: Information and registration is available at http://chiefdigitalofficer.net/cdoevents_marketingautomation_march2014/

Sponsors: Limited sponsorship opportunities are available. For sponsorship information, contact Jen Simonson at [email protected] or 617-670-0501.

When and Where:
March 14, 2014
8:00 a.m. to 1:00 p.m. (continental breakfast included)
The Seaport Hotel Boston
1 Seaport Lane, Boston, MA 02210

About Chief Digital Officer
ChiefDigitalOfficer.net is a growing community of professionals whose responsibilities intersect corporate strategy, marketing, technology and innovation. Located in the heart of the Innovation District in Downtown Boston, the organization hosts events, curates content, and facilitates connections for this unique group of senior digital practitioners. For more information visit www.chiefdigitalofficer.net.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contact:
Chris Nahil
Message & Medium
[email protected]
617.529.6126
Twitter: @cnahil

Attendee/Sponsor Contact:
Jen Simonson
Chief Digital Officer
[email protected]
617-670-0501
Twitter: @chiefdigofficer

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
First generation hyperconverged solutions have taken the data center by storm, rapidly proliferating in pockets everywhere to provide further consolidation of floor space and workloads. These first generation solutions are not without challenges, however. In his session at 21st Cloud Expo, Wes Talbert, a Principal Architect and results-driven enterprise sales leader at NetApp, will discuss how the HCI solution of tomorrow will integrate with the public cloud to deliver a quality hybrid cloud e...
Is advanced scheduling in Kubernetes achievable? Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, will answer these questions and demonstrate techniques for implementing advanced scheduling. For example, using spot instances ...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
The session is centered around the tracing of systems on cloud using technologies like ebpf. The goal is to talk about what this technology is all about and what purpose it serves. In his session at 21st Cloud Expo, Shashank Jain, Development Architect at SAP, will touch upon concepts of observability in the cloud and also some of the challenges we have. Generally most cloud-based monitoring tools capture details at a very granular level. To troubleshoot problems this might not be good enough.
Organizations do not need a Big Data strategy; they need a business strategy that incorporates Big Data. Most organizations lack a road map for using Big Data to optimize key business processes, deliver a differentiated customer experience, or uncover new business opportunities. They do not understand what’s possible with respect to integrating Big Data into the business model.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they b...