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ChiefDigitalOfficer.net Announces Speaker Slate for "Navigating Marketing Automation Workshop" March 14, Seaport Boston Hotel

Industry Leaders to Share Marketing Automation Best Practices and Insights

BOSTON, MA -- (Marketwired) -- 02/27/14 -- ChiefDigitalOfficer.net is pleased to announce the speaker lineup for its upcoming "Navigating Marketing Automation" event. The workshop will be held at the Seaport Boston Hotel on March 14 from 8:00 a.m. to 1:00 p.m. and will feature keynote speakers and panel discussion from local business leaders who have direct and actionable experience to share with attendees.

Keynote Speaker: Christopher M. Litster, Senior Vice President, Sales and Marketing, Constant Contact Chris started with Constant Contact in 2006 and has held a variety of marketing and senior leadership positions over the years. During that time, the company has gone public, grown from $28M to $285M in revenues, and expanded its customer base from 89,000 to 595,000. Today, Chris is the senior vice president of sales and marketing, a member of the executive team, and oversees a more than $100 million budget. Marketing automation has played a critical role in the company's success and Chris has employed a variety of tools and techniques along the way to keep pace with the company's growth and trajectory.

"Marketing automation has played a key role in Constant Contact's journey from a small start-up to a publicly held company with more than half a million customers," said Christopher M. Litster, senior vice president, sales and marketing, Constant Contact. "I'm looking forward to sharing lessons learned during that journey and also hearing the perspective of other participants who have successfully leveraged marketing automation to grow their business."

Industry Expert Speakers:
Mark Lorion, Chief Marketing Officer, Apperion
Gerry Murray, Marketing Operation Research Manager, IDC
Scott Brinker, Marketing Technology Analyst, ChiefMarTec.com
Jeff Famico, Research Director, SiriusDecisions

Host and Moderator:
Jeffrey Kaplan, Cloud Showplace
Tim Bourgeois, Chief Digital Officer

Attendees and Registration: Information and registration is available at http://chiefdigitalofficer.net/cdoevents_marketingautomation_march2014/

Sponsors: Limited sponsorship opportunities are available. For sponsorship information, contact Jen Simonson at [email protected] or 617-670-0501.

When and Where:
March 14, 2014
8:00 a.m. to 1:00 p.m. (continental breakfast included)
The Seaport Hotel Boston
1 Seaport Lane, Boston, MA 02210

About Chief Digital Officer
ChiefDigitalOfficer.net is a growing community of professionals whose responsibilities intersect corporate strategy, marketing, technology and innovation. Located in the heart of the Innovation District in Downtown Boston, the organization hosts events, curates content, and facilitates connections for this unique group of senior digital practitioners. For more information visit www.chiefdigitalofficer.net.

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