News Feed Item

Bose Introduces New Centerpoint® Surround Sound System for the Next-Generation Cadillac Escalade

Today, Bose announces its most advanced sound system ever for a Cadillac vehicle. The all-new Bose® Centerpoint® surround sound system has been precisely designed and tuned for the 2015 Cadillac Escalade. Combining the latest Bose technologies with 16 strategically placed speakers, the Bose system delivers a new level of audio performance for Cadillac’s most luxurious SUV to date.

“Cadillac has done a remarkable job integrating luxury, craftsmanship and advanced technology in the next-generation Escalade -- and we’ve worked to ensure that our sound system meets this high standard,” said Marc Mansell, general manager of the Bose Automotive Systems Division. “The Bose Centerpoint system for the 2015 Escalade represents our best engineering and collaboration capabilities, resulting in a listening experience that you won’t find in other large SUVs -- optimizing the audio for every row and every seat.”

Bose Technologies for Better Performance

The Bose Centerpoint sound system includes new speaker designs and electronics that significantly improve audio performance over the previous Escalade.

It starts with Bose Advanced Staging Technology, applied for the first time in a Cadillac, to create a wider, more spacious sound stage -- like the experience of sitting front row at a live concert. Through a combination of Bose proprietary signal processing and five Twiddler® speakers placed across the forward cabin, music is reproduced with exceptional precision and clarity; vocals are centered, instruments are positioned to the left and right, and the sound stage is more expansive than ever before.

Additional custom Bose speakers complete the system, including:

  • Four 1-inch tweeters -- one in each mirror patch and one in each rear door -- for precise high-frequency reproduction.
  • Two 5.25-inch speakers placed in each rear door to accurately reproduce a wide range of frequencies.
  • Two 2.5-inch Twiddler speakers, one in each D-pillar, adding musical depth for rear-seat passengers.
  • Multiple bass sources for powerful low-note performance, including two 6x9-inch woofers -- one in each front door -- and a 5.25-inch Richbass® woofer housed in a 10-liter customized enclosure. Bose engineers designed the enclosure to fit under the front-center console to avoid infringing on the Escalade’s cargo and cabin space.

For a surround-sound experience across all rows in the Escalade, Bose applied Centerpoint® 2.0 signal processing. Centerpoint 2.0 uses a proprietary Bose algorithm to analyze the stereo signal and convert it into multiple channels, enabling greater detail when reproducing music from nearly any source, including AM/FM or satellite radio, CDs and digital music files.

Bose SurroundStage® signal processing circuitry ensures a balanced, 360-degree sound field for each seating position, and compensates for off-center vehicle seating, so everyone in the vehicle experiences full immersion.

Bose AudioPilot® 2.0 technology preserves the audio experience, using a microphone in the cabin that monitors and adjusts music levels to compensate for vehicle speed and unwanted noise from the road. AudioPilot operates automatically -- there’s no need for manual adjustments.

Finally, the system is powered by a highly efficient Bose digital amplifier mounted below the rear cargo area, featuring 11 channels of equalization for premium performance with minimal distortion.

Bose and Cadillac: More Than 30 Years of Collaboration

The Bose Centerpoint surround sound system for the new Escalade builds on a history of innovation between Bose and Cadillac spanning more than three decades. In addition to the Escalade, Bose sound systems are available across the full Cadillac line-up, including the ATS, CTS, ELR, SRX and XTS. Every Bose sound system is customized uniquely for each model, integrating Bose’s proprietary approach to automotive sound.

About Bose Automotive Systems

In the early 1980s, Bose engineers created the world’s first factory-installed premium sound systems for General Motors luxury automobiles. Unlike conventional or aftermarket automotive systems, these Bose systems were specifically designed and tuned for the particular model in which they were installed, and helped transform the automobile from a hostile listening environment into a haven for music enjoyment.

Since then, Bose has developed proprietary speaker designs, advanced amplification and signal processing technologies, exclusive analysis and design tools, and technology for managing engine and powertrain sounds inside vehicles, all based on a heritage of research and engineering.

Today, Bose automotive sound systems are recognized globally as the industry benchmark for performance and customer satisfaction.

More information about Bose automotive sound systems can be found at Bose.com/auto.

About Bose Corporation

Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology. Today, the company is driven by its founding principles, investing in long-term research with one fundamental goal: to develop new technologies with real customer benefits. Bose innovations have spanned decades and industries, creating and transforming categories in audio and beyond. Bose products for the home, in the car, on the go and in public spaces have become iconic. From the company’s home entertainment systems and Wave® music systems, to noise cancelling and audio headphones, digital music systems, Bluetooth® speakers and professional solutions, Bose has changed the way people listen to music.

Bose Corporation is privately held. The company’s spirit of invention, passion for excellence, and commitment to extraordinary customer experiences can be found around the world -- everywhere Bose does business.

The Bluetooth® word mark is a registered trademark owned by Bluetooth SIG, Inc. and any use of such mark by Bose Corporation is under license.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, will discuss the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They will also review two "free infrastruct...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
President Obama recently announced the launch of a new national awareness campaign to "encourage more Americans to move beyond passwords – adding an extra layer of security like a fingerprint or codes sent to your cellphone." The shift from single passwords to multi-factor authentication couldn’t be timelier or more strategic. This session will focus on why passwords alone are no longer effective, and why the time to act is now. In his session at 19th Cloud Expo, Chris Webber, security strateg...
As companies adopt the cloud-to-streamline workflow, deployment hasn’t been very seamless because of IT concerns surrounding security risks. The cloud offers many benefits, but protecting and securing information can be tricky across multiple cloud providers and remains IT’s overall responsibility. In his session at 19th Cloud Expo, Simon Bain, CEO of SearchYourCloud, will address security compliance issues associated with cloud applications and how document-level encryption is critical for sup...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will present at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they manag...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
DevOps is speeding towards the IT world like a freight train and the hype around it is deafening. There is no reason to be afraid of this change as it is the natural reaction to the agile movement that revolutionized development just a few years ago. By definition, DevOps is the natural alignment of IT performance to business profitability. The relevance of this has yet to be quantified but it has been suggested that the route to the CEO’s chair will come from the IT leaders that successfully ma...
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It doe...
Join IBM November 2 at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how to go beyond multi-speed it to bring agility to traditional enterprise applications. Technology innovation is the driving force behind modern business and enterprises must respond by increasing the speed and efficiency of software delivery. The challenge is that existing enterprise applications are expensive to develop and difficult to modernize. This often results in what Gartner calls...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Although it has gained significant traction in the consumer space, IoT is still in the early stages of adoption in enterprises environments. However, many companies are working on initiatives like Industry 4.0 that includes IoT as one of the key disruptive technologies expected to reshape businesses of tomorrow. The key challenges will be availability, robustness and reliability of networks that connect devices in a business environment. Software Defined Wide Area Network (SD-WAN) is expected to...
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...