Click here to close now.


News Feed Item

Bose Introduces New Centerpoint® Surround Sound System for the Next-Generation Cadillac Escalade

Today, Bose announces its most advanced sound system ever for a Cadillac vehicle. The all-new Bose® Centerpoint® surround sound system has been precisely designed and tuned for the 2015 Cadillac Escalade. Combining the latest Bose technologies with 16 strategically placed speakers, the Bose system delivers a new level of audio performance for Cadillac’s most luxurious SUV to date.

“Cadillac has done a remarkable job integrating luxury, craftsmanship and advanced technology in the next-generation Escalade -- and we’ve worked to ensure that our sound system meets this high standard,” said Marc Mansell, general manager of the Bose Automotive Systems Division. “The Bose Centerpoint system for the 2015 Escalade represents our best engineering and collaboration capabilities, resulting in a listening experience that you won’t find in other large SUVs -- optimizing the audio for every row and every seat.”

Bose Technologies for Better Performance

The Bose Centerpoint sound system includes new speaker designs and electronics that significantly improve audio performance over the previous Escalade.

It starts with Bose Advanced Staging Technology, applied for the first time in a Cadillac, to create a wider, more spacious sound stage -- like the experience of sitting front row at a live concert. Through a combination of Bose proprietary signal processing and five Twiddler® speakers placed across the forward cabin, music is reproduced with exceptional precision and clarity; vocals are centered, instruments are positioned to the left and right, and the sound stage is more expansive than ever before.

Additional custom Bose speakers complete the system, including:

  • Four 1-inch tweeters -- one in each mirror patch and one in each rear door -- for precise high-frequency reproduction.
  • Two 5.25-inch speakers placed in each rear door to accurately reproduce a wide range of frequencies.
  • Two 2.5-inch Twiddler speakers, one in each D-pillar, adding musical depth for rear-seat passengers.
  • Multiple bass sources for powerful low-note performance, including two 6x9-inch woofers -- one in each front door -- and a 5.25-inch Richbass® woofer housed in a 10-liter customized enclosure. Bose engineers designed the enclosure to fit under the front-center console to avoid infringing on the Escalade’s cargo and cabin space.

For a surround-sound experience across all rows in the Escalade, Bose applied Centerpoint® 2.0 signal processing. Centerpoint 2.0 uses a proprietary Bose algorithm to analyze the stereo signal and convert it into multiple channels, enabling greater detail when reproducing music from nearly any source, including AM/FM or satellite radio, CDs and digital music files.

Bose SurroundStage® signal processing circuitry ensures a balanced, 360-degree sound field for each seating position, and compensates for off-center vehicle seating, so everyone in the vehicle experiences full immersion.

Bose AudioPilot® 2.0 technology preserves the audio experience, using a microphone in the cabin that monitors and adjusts music levels to compensate for vehicle speed and unwanted noise from the road. AudioPilot operates automatically -- there’s no need for manual adjustments.

Finally, the system is powered by a highly efficient Bose digital amplifier mounted below the rear cargo area, featuring 11 channels of equalization for premium performance with minimal distortion.

Bose and Cadillac: More Than 30 Years of Collaboration

The Bose Centerpoint surround sound system for the new Escalade builds on a history of innovation between Bose and Cadillac spanning more than three decades. In addition to the Escalade, Bose sound systems are available across the full Cadillac line-up, including the ATS, CTS, ELR, SRX and XTS. Every Bose sound system is customized uniquely for each model, integrating Bose’s proprietary approach to automotive sound.

About Bose Automotive Systems

In the early 1980s, Bose engineers created the world’s first factory-installed premium sound systems for General Motors luxury automobiles. Unlike conventional or aftermarket automotive systems, these Bose systems were specifically designed and tuned for the particular model in which they were installed, and helped transform the automobile from a hostile listening environment into a haven for music enjoyment.

Since then, Bose has developed proprietary speaker designs, advanced amplification and signal processing technologies, exclusive analysis and design tools, and technology for managing engine and powertrain sounds inside vehicles, all based on a heritage of research and engineering.

Today, Bose automotive sound systems are recognized globally as the industry benchmark for performance and customer satisfaction.

More information about Bose automotive sound systems can be found at

About Bose Corporation

Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology. Today, the company is driven by its founding principles, investing in long-term research with one fundamental goal: to develop new technologies with real customer benefits. Bose innovations have spanned decades and industries, creating and transforming categories in audio and beyond. Bose products for the home, in the car, on the go and in public spaces have become iconic. From the company’s home entertainment systems and Wave® music systems, to noise cancelling and audio headphones, digital music systems, Bluetooth® speakers and professional solutions, Bose has changed the way people listen to music.

Bose Corporation is privately held. The company’s spirit of invention, passion for excellence, and commitment to extraordinary customer experiences can be found around the world -- everywhere Bose does business.

The Bluetooth® word mark is a registered trademark owned by Bluetooth SIG, Inc. and any use of such mark by Bose Corporation is under license.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...