Welcome!

News Feed Item

Guild Wars 2China Commercialization Strategy Confirmed, Free Closed Beta Test Starts on March 11

BEIJING, Feb. 27, 2014 /PRNewswire/ -- KongZhong Corporation (NASDAQ:KONG), a leading provider of digital entertainment services for consumers in the PRC, today has officially announced its commercialization strategy of Guild Wars 2, the groundbreaking fantasy MMO developed by ArenaNet in the west, when the hit online game publishes in China with partner KongZhong. Guild Wars 2 China will keep the same premium game play experience and innovative business model: players just pay for the game key one time, then are able to play the game for free with no subscription fee. In addition, on March 11, Guild Wars 2 China will host an exclusive two-week closed beta test where Chinese players will be invited to try out the revolutionary MMO for free.

Regarding the final retail price of the game, to ensure a strong market fit, Guild Wars 2 China will conduct a new round of market research with players and then announce the result.

Guild Wars 2 Global Strategy - KongZhong applies global vision to a proven business model

As the most anticipated online role playing game in 2014, the Guild Wars 2 China business model has been the focus of great interest by Chinese press and players. After conducting exhaustive research on multiple aspects of the market and working closely with ArenaNet, KongZhong has decided to respect the users opinions and choose the same business model that has made the game the fastest-selling MMO in western history. The business model is as simple as it is fair: when a player buys Guild Wars 2 China, they can play the entire game without any subscription.

In order to deliver Chinese players fresh new content at the same time as western players, Guild Wars 2 China will be synchronized with the western version in terms of game updates, operation scale, tech support, and customer service. Game content will largely remain the same in both versions, with the exception of some adjustments to the new-player tutorial that are designed for and requested by Chinese players.

China will be the first region in Asia to launch Guild Wars 2, and a publishing date will be announced sometime after the upcoming beta test.

Free Closed Beta Test Starts on March 11 - KongZhong puts Guild Wars 2 China's high-quality game play to the test

The no-subscription fee model of the game in the Chinese market is a testament to KongZhong's confidence in the universal quality and global appeal of Guild Wars 2. From March 11, Guild Wars 2 China will welcome qualified players to a two week free beta trial of the game so they can experience the innovative game in advance before it becomes publicly available and provide a chance for more players to test the game quality in advance. Guild Wars 2 China's operation general manager Atlantis Lai said, "Given the game's high quality and beautiful design, compared with free-to-play and time-based pay-to-play games, this business model, where players purchase the game once and then play it for as long as they wish with no subscription fee, has the highest chance to appeal to the broadest base of players in China. As the most important and famous product in the 2014 China PC market, we believe Chinese players will also recognize Guild Wars 2 globally renowned quality."

Guild Wars 2 sold over 3 million units in just its first nine months on the western market. "After triangulating against multiple data sources, it's clear that Guild Wars 2 is the fastest-selling Western MMO of all time based on the first nine months of availability," said analyst David Cole of DFC Intelligence. "This puts Guild Wars 2 in an impressive position when they release in China, where we've seen similar franchises really take off."

Guild Wars 2 - Revolutionary Gameplay and a Revolutionary Business Model

In the China PC game market, no game has ever chosen Guild Wars 2 China's particular commercial strategy, where the free-to-play and time-based pay-to-play business models are most prevalent. Guild Wars 2 China will become the first online game to allow players to purchase the game once and play thereafter with no subscription fee - a revolutionary new approach in the China PC game market.

But the innovation in Guild Wars 2 isn't limited to the business model - the game's fast-paced action, constantly changing game world, challenging dungeons, engaging personal stories, and player vs. player combat have made the game a favorite of players and critics in the West.

Fast, Flexible and Fun - Action Based Combat

In Guild Wars 2, players engage in fast, intense battles where they can attack on the run, dodge enemy blows, cast an incredible range of spells, and switch weaponry quickly. With a flexible skill system based on the weapons players are holding, combat in Guild Wars 2 is simple to learn but rewarding to master. Players can use environmental weapons they find laying around or combine their attacks with other players for devastating combos.

Incredible Rewards and Danger - The Dungeons

Dungeons in Guild Wars 2 are giant adventure areas that can only be explored by teams of high-level characters working together. Each dungeon can be experienced in a story mode that features a gripping plot and fearsome foes, or explorable mode, where players can choose one of three routes through a dungeon, each with new goals and obstacles.

World vs. World and Player vs. Player - Competitive Play

World vs World in Guild Wars 2 is a game mode where armies of players from competing servers wage war on vast maps full of castles and territories to capture. In Player vs. Player, small teams of players battle in quick, action filled matches on a wide variety of maps loaded with objectives. Whether players choose the epic warfare and sieges of World vs. World or the competitive action of Player vs. Player, there's always a new opportunity for glory waiting in Guild Wars 2.

A Fantasy Story where Players are the Heroes - Personal Story

The player's choices in Guild Wars 2 extend far beyond creating a character from eight distinct professions and five unique races; the spirit of personalization extends into every facet of the game. In Guild Wars 2, player choices really matter, and each choice players make on their own personal story sends them down a different path - no two characters will have the same experience!

A Living Breathing Fantasy World - Dynamic Events and Living World

Much like in real life, the fantasy world of Tyria is a constantly changing place full of beauty, unpredictability, and awe that you can explore. The unique dynamic event system in Guild Wars 2 replaces static quests and creates an organic gaming experience where player actions matter. From invasions by hostile armies to holiday festivals to rampaging monsters, players never know what they'll discover when they log in.

For more information about Guild Wars 2 China and the upcoming March 11 beta test, please visit http://gw2.kongzhong.com.

About Guild Wars 2

Guild Wars® 2 is a visually stunning MMO that offers players the epic grandeur of a massive role playing environment combined with innovative combat mechanics, dynamic events, and customized personal storytelling. Building on the success of Guild Wars, NCSOFT and game developer ArenaNet™ have created an MMO that lets gamers play the way they want, while at the same time retaining the no-subscription-fee business model that made the original Guild Wars so popular. For more information about Guild Wars 2, visit www.guildwars2.com.

About Kongzhong

Kongzhong (KONG), listed in Nasdaq in 2004, is one of the leading providers of digital entertainment services for consumers in the PRC. We operate three main business units, namely WVAS, mobile games and Internet games. Within Internet games, KONG has the exclusive publishing rights for World of Tanks, World of Warplanes, World of Warships, Guild Wars 2 and other titles in mainland China. Since the acquisition of our proprietary smartphone game engine platform in 2011, KONG has expanded our smartphone game development team across 4 cities in China currently developing over 10 smartphone games across various genres, including MMORPG, RTS, military, and fantasy.

SOURCE KongZhong Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
On Dice.com, the number of job postings asking for skill in Amazon Web Services increased 76 percent between June 2015 and June 2016. Salesforce.com saw its own skill mentions increase 37 percent, while DevOps and Cloud rose 35 percent and 28 percent, respectively. Even as they expand their presence in the cloud, companies are also looking for tech professionals who can manage projects, crunch data, and figure out how to make systems run more autonomously. Mentions of ‘data science’ as a skill ...
In his session at Cloud Expo, Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, will provide economic scenarios that describe how the rapid adoption of software-defined everything including cloud services, SDDC and open networking will change GDP, industry growth, productivity and jobs. This session will also include a drill down for several industries such as finance, social media, cloud service providers and pharmaceuticals.
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time. Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
ReadyTalk has expanded the capabilities of the FoxDen collaboration platform announced late last year to include FoxDen Connect, an in-room video collaboration experience that launches with a single touch. With FoxDen Connect, users can now not only engage in HD video conferencing between iOS and Android mobile devices or Chrome browsers, but also set up in-person meeting rooms for video interactions. A host’s mobile device automatically recognizes the presence of a meeting room via beacon tech...
Ovum, a leading technology analyst firm, has published an in-depth report, Ovum Decision Matrix: Selecting a DevOps Release Management Solution, 2016–17. The report focuses on the automation aspects of DevOps, Release Management and compares solutions from the leading vendors.
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
UpGuard has become a member of the Center for Internet Security (CIS), and will continue to help businesses expand visibility into their cyber risk by providing hardening benchmarks to all customers. By incorporating these benchmarks, UpGuard's CSTAR solution builds on its lead in providing the most complete assessment of both internal and external cyber risk. CIS benchmarks are a widely accepted set of hardening guidelines that have been publicly available for years. Numerous solutions exist t...