Click here to close now.

Welcome!

News Feed Item

Pet Lifestyle Expert Kristen Levine to Speak at 2014 What's Next Boomer Business Summit

Levine will address opportunities for marketers targeting boomers in popular segments such as pets

TAMPA, Fla., Feb. 27, 2014 /PRNewswire/ -- Kristen Levine, pet lifestyle expert, author and president of Fetching Communications and PetPR.com, has been selected to speak at the 2014 What's Next Boomer Business Summit in San Diego, Calif., on Thursday, March 13. Levine will join retirement journalist, Mark Miller, and Wellcore CEO and President, Vijay Nadkarni, to discuss the topic, "Pets, Golfing and Gaming: Where Do Boomers Spend Their Disposable Income?"

"According to the American Pet Products Association (APPA), boomers are the fastest growing and most affluent segment of the pet parent population, which presents a massive opportunity to marketers targeting this audience," Levine said. "I'm looking forward to revealing how brands can engage with this valuable consumer segment at this year's summit."

In addition to speaking on the "Pets, Golfing and Gaming: Where Do Boomers Spend Their Disposable Income?" panel, Levine will also host a table during the show's Lunch with the Experts, where participants will have the opportunity to engage in conversation with authors, bloggers, analysts and corporate executives.

Hosted by Mary Furlong & Associates for over a decade, the What's Next Boomer Business Summit is an annual event that brings together the country's top businesses and organizations that are focused on the boomer and beyond marketplace.

"One of the themes for this year's What's Next Boomer Business Summit is boomers and their passions, of which pets is a huge and growing market," Mary Furlong, CEO of Mary Furlong & Associates, said. "Kristen is at the epicenter of this opportunity, and we're excited to have her speak again at this year's show."

After speaking at last year's What's Next Boomer Business Summit on "Adopting a Pet Marketing Initiative," Levine earned the reputation as a longevity market authority for the pet and veterinary industry. She has since presented at the Silicon Valley Boomer Venture Summit, AARP Life@50 Expo and Women in the Pet Industry Network Conference & Awards Show. Levine is also a popular columnist and pet expert for longevity blogs including VibrantNation.com and NextAvenue.com.

To register for the 2014 What's Next Boomer Business Summit, please visit http://boomersummit.com/ and enter the promo code wn14mktfetching to receive 20 percent off the advanced registration fee of $350.

About Kristen Levine, Pet Lifestyle Expert
Kristen Levine founded Fetching Communications, the nation's first marketing and public relations firm wholly dedicated to serving the pet and veterinary industry, in 2003 and acquired PetPR.com, a news distribution platform for the pet industry, in 2012. As a pet lifestyle expert, Levine has logged over 1,000 live national radio and television show appearances. She serves as a pet expert for Comcast, Bissell and HSN and is a frequent media guest on pet parenting or trend topics. Levine lives in Florida with her husband, dog and two cats. For more information about Levine, visit www.kristenlevine.com and for more information about Fetching Communications and PetPR.com, please visit www.fetchingcommunications.com and www.PetPR.com.  

About the What's Next Boomer Business Summit
Hosted by Mary Furlong & Associates, the What's Next Boomer Business Summit is an annual event that brings together the country's top businesses and organizations that are focused on the boomer and beyond marketplace. The focus of the annual event is to foster a cutting-edge community to explore and share products and services that will serve the needs, wants and desires of the 50+ market. It is where the country's leading Baby Boomer strategists gather to introduce new research, products and services that truly represent what is next on the horizon for businesses selling to Baby Boomer and senior customers today. Attendees seeking to attract Baby Boomer customers will learn new go-to-market strategies and tactics, access new research, understand ways to reach caregivers (an $800 million marketplace), and learn methods to creating online Baby Boomer communities. For more information, please visit www.boomersummit.com

SOURCE Fetching Communications

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend...
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
"A lot of the enterprises that have been using our systems for many years are reaching out to the cloud - the public cloud, the private cloud and hybrid," stated Reuven Harrison, CTO and Co-Founder of Tufin, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that JFrog, maker of Artifactory, the popular Binary Repository Manager, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based in California, Israel and France, founded by longtime field-experts, JFrog, creator of Artifactory and Bintray, has provided the market with the first Binary Repository solution and a software distribution social platform.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world...
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare...
In his session at 16th Cloud Expo, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, reviewed the changes that the cloud computing industry has gone through over the last five years and shared insights into what the next five will bring. He also chronicled the challenges enterprise companies are facing as they move to the public cloud. He delved into the "Hybrid Cloud" space and explained why every CIO should consider ‘hybrid cloud' as part of their future strategy to achi...