|By Marketwired .||
|February 28, 2014 08:00 AM EST||
TORONTO, ONTARIO -- (Marketwired) -- 02/28/14 -- Broadcast Live Digital Corp. (OTCQB: BFLD) set to launch "Location Based Healthcare Digital Media Networks" in the billion dollar "Digital out of Home" sector throughout North America.
Broadcast Live Digital Corp. is taking digital display marketing and health related content to new levels, creatively and financially, with the release of their location specific platforms in the healthcare marketplace. BFLD has created a proven model for multiple platforms for; Optical, Primary Care Physicians, Specialists and Pharmacy.
Two pioneers of location-based digital media lead the BFLD team with expertise in complimentary disciplines. Robert Oswald is a seasoned professional and the creative force behind the rollout and development of multiple marketing networks in the USA. Oswald created the Hearing News Network platform that was adopted by two of North America's largest hearing healthcare retailers, HearUSA and Beltone. Business Development, Marketing and vision are the core strengths Mr. Oswald brings to BFLD. Matthew O'Brien is the Chief Technology Officer. Mr. O'Brien has developed, managed and deployed over a thousand systems and networks over the past 10 years in the healthcare and retail sectors.
Location-based digital media is today's hottest marketing strategy when trying to reach patients or clients or those who accompany them. Recent surveys indicate that location-based digital media is a powerful tool in driving office traffic and consumer buying decisions.
By engaging the consumer at "point of care" with dynamic and active messaging, digital media delivers fresh, entertaining and relevant content to a captive audience. Studies show that patients sitting in a clinic's waiting room are more apt to be drawn to a digital screen and the advertising and messages it carries than to thumb through brochures, pamphlets or old magazines.
Robert Oswald CEO of BFLD states, "Too many digital marketing firms are using static images, basic pre-recorded messages, video loops, or simple business card 'advertising'. These models are missing an enormous opportunity to engage an audience that is captive to be 'entertained' and 'educated' as they wait for their appointment." The waiting rooms of North America's healthcare facilities are the most desirable for the delivery of location or community specific advertising from major pharmaceutical or complimentary service providers. Distraction within a clinic environment is minimal and our approach to healthcare is friendly and informative.
About Broadcast Live Digital Corp
BFLD is a "Digital out of Home" network manager that provides complete deployment, content creation and remote management of all its location-based digital media networks. BFLD has created a unique approach to content creation and management with a methodology that stimulates the "point of care" audience. BFLD offers a variety of entertainment, information and education in healthcare locations throughout North America.
BFLD, with its wholly owned subsidiary TECH9 Inc., offers national installation services, managed network services and commercial grade hardware to location-based healthcare and retail companies in all areas of digital media.
Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.
The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.
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