Click here to close now.


News Feed Item

AddThis Reports Humor, Human Interest Stories, Politics Among Most Shared Content for 2014 Sochi Olympics

AddThis, the world’s largest online content engagement platform, today announced its analysis of social sharing activities related to the 2014 Sochi Olympics. The results are based on Olympics-related content shared on social networks around the world from February 1-24, 2014.

Highlights include:

  • Content based on humor, human interest, and politics was shared more often than stories about specific sports or athletes.
  • Americans, Dutch and Germans were more likely to share humorous content.
  • Human-interest stories were more likely to be shared in Norway, Canada and the United States.
  • Norwegians and Dutch were more likely to share political stories.
  • Among the top medal-winning countries, the most active social networks were Twitter and Facebook with Twitter leading in Russia, Belarus, France, and Switzerland and Facebook leading everywhere else.
  • Across a wide range of countries, however, European-based VK was consistently ranked among the top five social networks used for sharing Olympic content, ranking second behind Twitter in Russia and Belarus while ranking fifth in the U.S. and Canada.

The content formats most often shared, in rank order, were text-based news stories with images, followed by images alone and then videos.

Following are the most active social networks in select countries for engaging with the Winter Olympics along with highlights of the most shared content.

United States: In the U.S., Facebook, Twitter and Google+ were the top three social networks. The two most shared pieces of content were the humorous video “Star Wars Meets the Winter Olympics” from The and an article from the Godvine website featuring a Russian cross-country skier with a broken ski getting helped by a Canadian coach.

Russia: In Russia, Twitter, VK and Facebook were the top three social networks with the majority of shared content being links back to the official Sochi website.

Canada: The three most popular ways of sharing content were posting on Facebook, Twitter, and Liking on Facebook with The Toronto Sun article, “Stray dogs being killed to clean up Sochi for Olympics,” being among the most widely shared Olympics-related story.

Germany: Facebook, Twitter and Google+ were the top three networks for sharing content. A humorous video about Olympic pin collectors was tops among the country’s most shared content followed by journalists’ tweeted images of the building issues at the Olympic Village.

Norway: The three most popular methods of sharing content were posts to Facebook, Twitter, and Liking on Facebook. The two most shared stories were the death of cross-country skier Astrid Uhrenholdt Jacobsen’s brother, and an opinion/editorial article about the Russian government and its preparations for the Olympics.

The Netherlands: The three most popular methods of sharing content were posting on Facebook, Twitter, and Liking on Facebook. The two most widely shared pieces of content were humorous images of the Olympic Village facilities and a news story about Google’s rainbow home page, which included a link to the Olympic charter banning discrimination.

“What’s striking about the data is that Facebook is not the leading way to engage with content in every country,” said Scott Allan, chief marketing officer of AddThis. “Also, you don’t have to be a household name as a publisher to find a massive audience for an event like the Winter Olympics. It’s about great content that connects on a very human level.”

About AddThis

AddThis personalizes the Web with powerful, easy-to-use content engagement tools, APIs and services. Reaching over 1.6 billion unique consumers monthly, AddThis tools are used by over 14 million domains worldwide to power social sharing, increase overall engagement, boost traffic and provide behavioral insights. Our proprietary technology processes more than 300 terabytes of data daily allowing AddThis to provide brands with sophisticated audience models and Web-wide consumer insights that enhance paid, earned and owned media strategies.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated a...
The modern software development landscape consists of best practices and tools that allow teams to deliver software in a near-continuous manner. By adopting a culture of automation, measurement and sharing, the time to ship code has been greatly reduced, allowing for shorter release cycles and quicker feedback from customers and users. Still, with all of these tools and methods, how can teams stay on top of what is taking place across their infrastructure and codebase? Hopping between services a...
For almost two decades, businesses have discovered great opportunities to engage with customers and even expand revenue through digital systems, including web and mobile applications. Yet, even now, the conversation between the business and the technologists that deliver these systems is strained, in large part due to misaligned objectives. In his session at DevOps Summit, James Urquhart, Senior Vice President of Performance Analytics at SOASTA, Inc., will discuss how measuring user outcomes –...
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud wit...
While testing is often ignored when it comes to DevOps - it could be the most important aspect of achieving true DevOps success. Without rethinking automated testing from the ground-up, the entire DevOps productivity gain cannot be realized. Large tech companies build their own rapid test automation that runs in minutes across functional, performance, security and other tests. In his session at DevOps Summit, Kevin Surace, CEO of Appvance, will discuss how we learn from these real-world succe...
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, ...
“All our customers are looking at the cloud ecosystem as an important part of their overall product strategy. Some see it evolve as a multi-cloud / hybrid cloud strategy, while others are embracing all forms of cloud offerings like PaaS, IaaS and SaaS in their solutions,” noted Suhas Joshi, Vice President – Technology, at Harbinger Group, in this exclusive Q&A with Cloud Expo Conference Chair Roger Strukhoff.
Interested in leveraging automation technologies and a cloud architecture to make developers more productive? Learn how PaaS can benefit your organization to help you streamline your application development, allow you to use existing infrastructure and improve operational efficiencies. Begin charting your path to PaaS with OpenShift Enterprise.
SYS-CON Events announced today that Agema Systems will exhibit at the 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Agema Systems is the leading provider of critical white-box rack solutions to data centers through the major integrators and value added distribution channels.
SYS-CON Events announced today that Cloud Raxak has been named “Media & Session Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Raxak Protect automates security compliance across private and public clouds. Using the SaaS tool or managed service, developers can deploy cloud apps quickly, cost-effectively, and without error.
DevOps is gaining traction in the federal government – and for good reasons. Heightened user expectations are pushing IT organizations to accelerate application development and support more innovation. At the same time, budgetary constraints require that agencies find ways to decrease the cost of developing, maintaining, and running applications. IT now faces a daunting task: do more and react faster than ever before – all with fewer resources.
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
SYS-CON Events announced today that Key Information Systems, Inc. (KeyInfo), a leading cloud and infrastructure provider offering integrated solutions to enterprises, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Key Information Systems is a leading regional systems integrator with world-class compute, storage and networking solutions and professional services for the most advanced softwa...
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text...