Welcome!

News Feed Item

AddThis Reports Humor, Human Interest Stories, Politics Among Most Shared Content for 2014 Sochi Olympics

AddThis, the world’s largest online content engagement platform, today announced its analysis of social sharing activities related to the 2014 Sochi Olympics. The results are based on Olympics-related content shared on social networks around the world from February 1-24, 2014.

Highlights include:

  • Content based on humor, human interest, and politics was shared more often than stories about specific sports or athletes.
  • Americans, Dutch and Germans were more likely to share humorous content.
  • Human-interest stories were more likely to be shared in Norway, Canada and the United States.
  • Norwegians and Dutch were more likely to share political stories.
  • Among the top medal-winning countries, the most active social networks were Twitter and Facebook with Twitter leading in Russia, Belarus, France, and Switzerland and Facebook leading everywhere else.
  • Across a wide range of countries, however, European-based VK was consistently ranked among the top five social networks used for sharing Olympic content, ranking second behind Twitter in Russia and Belarus while ranking fifth in the U.S. and Canada.

The content formats most often shared, in rank order, were text-based news stories with images, followed by images alone and then videos.

Following are the most active social networks in select countries for engaging with the Winter Olympics along with highlights of the most shared content.

United States: In the U.S., Facebook, Twitter and Google+ were the top three social networks. The two most shared pieces of content were the humorous video “Star Wars Meets the Winter Olympics” from The Nerdist.com and an article from the Godvine website featuring a Russian cross-country skier with a broken ski getting helped by a Canadian coach.

Russia: In Russia, Twitter, VK and Facebook were the top three social networks with the majority of shared content being links back to the official Sochi website.

Canada: The three most popular ways of sharing content were posting on Facebook, Twitter, and Liking on Facebook with The Toronto Sun article, “Stray dogs being killed to clean up Sochi for Olympics,” being among the most widely shared Olympics-related story.

Germany: Facebook, Twitter and Google+ were the top three networks for sharing content. A humorous video about Olympic pin collectors was tops among the country’s most shared content followed by journalists’ tweeted images of the building issues at the Olympic Village.

Norway: The three most popular methods of sharing content were posts to Facebook, Twitter, and Liking on Facebook. The two most shared stories were the death of cross-country skier Astrid Uhrenholdt Jacobsen’s brother, and an opinion/editorial article about the Russian government and its preparations for the Olympics.

The Netherlands: The three most popular methods of sharing content were posting on Facebook, Twitter, and Liking on Facebook. The two most widely shared pieces of content were humorous images of the Olympic Village facilities and a news story about Google’s rainbow home page, which included a link to the Olympic charter banning discrimination.

“What’s striking about the data is that Facebook is not the leading way to engage with content in every country,” said Scott Allan, chief marketing officer of AddThis. “Also, you don’t have to be a household name as a publisher to find a massive audience for an event like the Winter Olympics. It’s about great content that connects on a very human level.”

About AddThis

AddThis personalizes the Web with powerful, easy-to-use content engagement tools, APIs and services. Reaching over 1.6 billion unique consumers monthly, AddThis tools are used by over 14 million domains worldwide to power social sharing, increase overall engagement, boost traffic and provide behavioral insights. Our proprietary technology processes more than 300 terabytes of data daily allowing AddThis to provide brands with sophisticated audience models and Web-wide consumer insights that enhance paid, earned and owned media strategies.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Microsoft Azure Container Services can be used for container deployment in a variety of ways including support for Orchestrators like Kubernetes, Docker Swarm and Mesos. However, the abstraction for app development that support application self-healing, scaling and so on may not be at the right level. Helm and Draft makes this a lot easier. In this primarily demo-driven session at @DevOpsSummit at 21st Cloud Expo, Raghavan "Rags" Srinivas, a Cloud Solutions Architect/Evangelist at Microsoft, wi...
Though cloud is the future of enterprise computing, a smooth transition of legacy applications and systems is critical for seamless business operations. IT professionals are eager to start leveraging the cost, scale and other benefits of cloud, but with massive investments already in place in existing infrastructure and a number of compliance and resource hurdles, it can be challenging to move to a cloud-based infrastructure.
Containers are rapidly finding their way into enterprise data centers, but change is difficult. How do enterprises transform their architecture with technologies like containers without losing the reliable components of their current solutions? In his session at @DevOpsSummit at 21st Cloud Expo, Tony Campbell, Director, Educational Services at CoreOS, will explore the challenges organizations are facing today as they move to containers and go over how Kubernetes applications can deploy with lega...
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...
Today most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes significant work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reducti...
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
The session is centered around the tracing of systems on cloud using technologies like ebpf. The goal is to talk about what this technology is all about and what purpose it serves. In his session at 21st Cloud Expo, Shashank Jain, Development Architect at SAP, will touch upon concepts of observability in the cloud and also some of the challenges we have. Generally most cloud-based monitoring tools capture details at a very granular level. To troubleshoot problems this might not be good enough.
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...