Welcome!

News Feed Item

AddThis Reports Humor, Human Interest Stories, Politics Among Most Shared Content for 2014 Sochi Olympics

AddThis, the world’s largest online content engagement platform, today announced its analysis of social sharing activities related to the 2014 Sochi Olympics. The results are based on Olympics-related content shared on social networks around the world from February 1-24, 2014.

Highlights include:

  • Content based on humor, human interest, and politics was shared more often than stories about specific sports or athletes.
  • Americans, Dutch and Germans were more likely to share humorous content.
  • Human-interest stories were more likely to be shared in Norway, Canada and the United States.
  • Norwegians and Dutch were more likely to share political stories.
  • Among the top medal-winning countries, the most active social networks were Twitter and Facebook with Twitter leading in Russia, Belarus, France, and Switzerland and Facebook leading everywhere else.
  • Across a wide range of countries, however, European-based VK was consistently ranked among the top five social networks used for sharing Olympic content, ranking second behind Twitter in Russia and Belarus while ranking fifth in the U.S. and Canada.

The content formats most often shared, in rank order, were text-based news stories with images, followed by images alone and then videos.

Following are the most active social networks in select countries for engaging with the Winter Olympics along with highlights of the most shared content.

United States: In the U.S., Facebook, Twitter and Google+ were the top three social networks. The two most shared pieces of content were the humorous video “Star Wars Meets the Winter Olympics” from The Nerdist.com and an article from the Godvine website featuring a Russian cross-country skier with a broken ski getting helped by a Canadian coach.

Russia: In Russia, Twitter, VK and Facebook were the top three social networks with the majority of shared content being links back to the official Sochi website.

Canada: The three most popular ways of sharing content were posting on Facebook, Twitter, and Liking on Facebook with The Toronto Sun article, “Stray dogs being killed to clean up Sochi for Olympics,” being among the most widely shared Olympics-related story.

Germany: Facebook, Twitter and Google+ were the top three networks for sharing content. A humorous video about Olympic pin collectors was tops among the country’s most shared content followed by journalists’ tweeted images of the building issues at the Olympic Village.

Norway: The three most popular methods of sharing content were posts to Facebook, Twitter, and Liking on Facebook. The two most shared stories were the death of cross-country skier Astrid Uhrenholdt Jacobsen’s brother, and an opinion/editorial article about the Russian government and its preparations for the Olympics.

The Netherlands: The three most popular methods of sharing content were posting on Facebook, Twitter, and Liking on Facebook. The two most widely shared pieces of content were humorous images of the Olympic Village facilities and a news story about Google’s rainbow home page, which included a link to the Olympic charter banning discrimination.

“What’s striking about the data is that Facebook is not the leading way to engage with content in every country,” said Scott Allan, chief marketing officer of AddThis. “Also, you don’t have to be a household name as a publisher to find a massive audience for an event like the Winter Olympics. It’s about great content that connects on a very human level.”

About AddThis

AddThis personalizes the Web with powerful, easy-to-use content engagement tools, APIs and services. Reaching over 1.6 billion unique consumers monthly, AddThis tools are used by over 14 million domains worldwide to power social sharing, increase overall engagement, boost traffic and provide behavioral insights. Our proprietary technology processes more than 300 terabytes of data daily allowing AddThis to provide brands with sophisticated audience models and Web-wide consumer insights that enhance paid, earned and owned media strategies.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists looked at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deliver...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...