|By PR Newswire||
|February 28, 2014 08:02 AM EST||
SHAWNEE, Kan., Feb. 28, 2014 /PRNewswire/ -- Americans cast their votes in a leading consumer-voted awards program in North America and Bayer HealthCare's Seresto® was selected as this year's best new flea and tick control product for dogs. Seresto®, winner of a 2014 Better Homes and Gardens Best New Product Award,1 provides dog or cat owners with the performance they expect from a monthly flea and tick topical in an easy-to-use convenient collar that protects for eight months with only one application. The consumer study was conducted by BrandSpark International.
Seresto® features a sustained release technology that gives cats or dogs eight months of uninterrupted protection against fleas and ticks, making it different from other collars and monthly topicals. Flumethrin and imidacloprid, the collar's active ingredients, are continuously replenished over the animal's skin and hair in low concentrations for eight months. Seresto® kills fleas within 24 hours and ticks within 48 hours after initial application. Reinfesting fleas are killed within two hours and reinfesting ticks are killed in as quickly as six hours on dogs.
"When Seresto® was first introduced, pet owners recognized the benefits of using an effective, long-lasting flea and tick treatment alternative that reduces the hassle of remembering to use monthly topical or oral treatments," said Ian Spinks, president and general manager, Bayer HealthCare LLC Animal Health Division. "Then and now, Seresto® provides pet owners with the efficacy they need in the convenience of a collar. Bayer is honored to accept the 2014 Better Homes and Gardens Best New Product Award for flea and tick control in the dog category for Seresto®."
Flea and tick infestations can be serious
While year-round protection against fleas and ticks is recommended by many veterinarians, pet owners may simply forget to apply monthly treatments, or only apply them during months when these parasites are likely to be prevalent. Noncompliance can put their pets at a greater risk for an infestation.
According to the U.S. Food and Drug Administration, flea bites can be dangerous to some pets, potentially causing flea allergy dermatitis.2 As a result, a pet's constant scratching to rid itself of fleas can cause permanent hair loss and other skin problems. In addition, a pet can get tapeworms if it eats an infected flea. Fleas feasting on a pet's blood can lead to anemia and, in rare cases, death.
"Protecting your dog or cat year-round against fleas and ticks is part of responsible pet ownership and Seresto® can help you provide your cat or dog with eight months of protection against these parasites," said Cristiano von Simson, DVM, MBA, director, Veterinary Technical Services, Bayer HealthCare LLC Animal Health Division. "With Seresto® being effective for eight months, it suits today's busy lifestyles well."
"With new products introduced each year, it can be challenging for consumers to choose the right options for themselves and their families," said Robert Levy, president and CEO of BrandSpark International and founder of the Best New Product Awards. "The Better Homes & Gardens Best New Product Awards has been designed to help shoppers sort through new products and can give them confidence that the product they select—like Bayer's Seresto® flea and tick control—has been endorsed by consumers like them."
The design of Seresto® includes a ratchet-release system and, on the small dog and cat collars, a pre-determined breaking point. This is important, so that in the unlikely event of a cat or a dog being trapped, the pet's own strength is sufficient to allow for a quick release.
Seresto® is available in veterinary clinics, pet specialty stores and participating online pet retailers. Each collar comes with three optional reflectors for added visibility at night. Seresto® is available for cats, for small dogs up to 18 pounds, and for large dogs above 18 pounds.
For more information on Seresto®, visit http://www.bayerdvm.com/show.aspx/productdetail/seresto-for-dogs
About Bayer HealthCare
The Bayer Group is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. Bayer HealthCare, a subgroup of Bayer AG with annual sales of EUR 18.6 billion (2012), is one of the world's leading, innovative companies in the healthcare and medical products industry and is based in Leverkusen, Germany. The company combines the global activities of the Animal Health, Consumer Care, Medical Care and Pharmaceuticals divisions. Bayer HealthCare's aim is to discover, develop, manufacture and market products that will improve human and animal health worldwide. Bayer HealthCare has a global workforce of 54,900 employees (Dec. 31, 2012) and is represented in more than 100 countries. More information at www.healthcare.bayer.com.
Staci Gouveia, Tel. 203.809.9008
Email: [email protected]
Lauren Dorsch, Tel. 913.827.6306
Email: [email protected]
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer's public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.
1 Based on a survey of 2,485 consumers using a proprietary methodology developed by BrandSpark International using Consumer Appeal and Purchase Intent against two competitive products. Highest score determines the winner, not necessarily statistical significance. Categories are not necessarily reflective of the total market. For more information, visit http://www.BestNewProductAwards.com.
2 U.S. Food and Drug Administration, Taking the bite out of fleas and ticks, http://www.fda.gov/AnimalVeterinary/NewsEvents/FDAVeterinarianNewsletter/ucm130778.htm. Accessed February 9, 2013.
SOURCE Bayer HealthCare LLC Animal Health Division
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Feb. 7, 2016 06:45 PM EST Reads: 137
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
Feb. 7, 2016 05:15 PM EST Reads: 316
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Feb. 7, 2016 04:45 PM EST Reads: 187
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
Feb. 7, 2016 04:15 PM EST Reads: 260
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Feb. 7, 2016 03:30 PM EST Reads: 371
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Feb. 7, 2016 02:45 PM EST Reads: 140
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
Feb. 7, 2016 02:00 PM EST Reads: 557
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
Feb. 7, 2016 02:00 PM EST
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Feb. 7, 2016 01:45 PM EST Reads: 363
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
Feb. 7, 2016 01:30 PM EST
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
Feb. 7, 2016 01:15 PM EST Reads: 182
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
Feb. 7, 2016 01:00 PM EST Reads: 151
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
Feb. 7, 2016 01:00 PM EST Reads: 332
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Feb. 7, 2016 12:00 PM EST Reads: 344
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...
Feb. 7, 2016 11:45 AM EST Reads: 128