Click here to close now.


News Feed Item

Bayer HealthCare's Seresto® voted best new flea and tick control product for dogs in the 2014 Better Homes and Gardens Best New Product Awards1

SHAWNEE, Kan., Feb. 28, 2014 /PRNewswire/ -- Americans cast their votes in a leading consumer-voted awards program in North America and Bayer HealthCare's Seresto® was selected as this year's best new flea and tick control product for dogs. Seresto®, winner of a 2014 Better Homes and Gardens Best New Product Award,1 provides dog or cat owners with the performance they expect from a monthly flea and tick topical in an easy-to-use convenient collar that protects for eight months with only one application. The consumer study was conducted by BrandSpark International.

(Photo: )
(Logo: )
(Logo: )

Seresto® features a sustained release technology that gives cats or dogs eight months of uninterrupted protection against fleas and ticks, making it different from other collars and monthly topicals. Flumethrin and imidacloprid, the collar's active ingredients, are continuously replenished over the animal's skin and hair in low concentrations for eight months. Seresto® kills fleas within 24 hours and ticks within 48 hours after initial application. Reinfesting fleas are killed within two hours and reinfesting ticks are killed in as quickly as six hours on dogs.

"When Seresto® was first introduced, pet owners recognized the benefits of using an effective, long-lasting flea and tick treatment alternative that reduces the hassle of remembering to use monthly topical or oral treatments," said Ian Spinks, president and general manager, Bayer HealthCare LLC Animal Health Division. "Then and now, Seresto® provides pet owners with the efficacy they need in the convenience of a collar. Bayer is honored to accept the 2014 Better Homes and Gardens Best New Product Award for flea and tick control in the dog category for Seresto®."

Flea and tick infestations can be serious
While year-round protection against fleas and ticks is recommended by many veterinarians, pet owners may simply forget to apply monthly treatments, or only apply them during months when these parasites are likely to be prevalent. Noncompliance can put their pets at a greater risk for an infestation.

According to the U.S. Food and Drug Administration, flea bites can be dangerous to some pets, potentially causing flea allergy dermatitis.2 As a result, a pet's constant scratching to rid itself of fleas can cause permanent hair loss and other skin problems. In addition, a pet can get tapeworms if it eats an infected flea. Fleas feasting on a pet's blood can lead to anemia and, in rare cases, death.

"Protecting your dog or cat year-round against fleas and ticks is part of responsible pet ownership and Seresto® can help you provide your cat or dog with eight months of protection against these parasites," said Cristiano von Simson, DVM, MBA, director, Veterinary Technical Services, Bayer HealthCare LLC Animal Health Division. "With Seresto® being effective for eight months, it suits today's busy lifestyles well."   

"With new products introduced each year, it can be challenging for consumers to choose the right options for themselves and their families," said Robert Levy, president and CEO of BrandSpark International and founder of the Best New Product Awards. "The Better Homes & Gardens Best New Product Awards has been designed to help shoppers sort through new products and can give them  confidence that the product they select—like Bayer's Seresto® flea and tick control—has been endorsed by consumers like them."

The design of Seresto® includes a ratchet-release system and, on the small dog and cat collars, a pre-determined breaking point. This is important, so that in the unlikely event of a cat or a dog being trapped, the pet's own strength is sufficient to allow for a quick release.

Seresto® is available in veterinary clinics, pet specialty stores and participating online pet retailers. Each collar comes with three optional reflectors for added visibility at night. Seresto® is available for cats, for small dogs up to 18 pounds, and for large dogs above 18 pounds.

About Seresto®
For more information on Seresto®, visit

About Bayer HealthCare
The Bayer Group is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. Bayer HealthCare, a subgroup of Bayer AG with annual sales of EUR 18.6 billion (2012), is one of the world's leading, innovative companies in the healthcare and medical products industry and is based in Leverkusen, Germany. The company combines the global activities of the Animal Health, Consumer Care, Medical Care and Pharmaceuticals divisions. Bayer HealthCare's aim is to discover, develop, manufacture and market products that will improve human and animal health worldwide. Bayer HealthCare has a global workforce of 54,900 employees (Dec. 31, 2012) and is represented in more than 100 countries. More information at

Staci Gouveia, Tel. 203.809.9008
Email: [email protected]

Lauren Dorsch, Tel. 913.827.6306
Email: [email protected]

Find more information about Bayer HealthCare Animal Health at
Follow us on Twitter: @Bayer4animalsUS
Follow us on Facebook:

Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer's public reports which are available on the Bayer website at The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

1 Based on a survey of 2,485 consumers using a proprietary methodology developed by BrandSpark International using Consumer Appeal and Purchase Intent against two competitive products. Highest score determines the winner, not necessarily statistical significance. Categories are not necessarily reflective of the total market. For more information, visit

2 U.S. Food and Drug Administration, Taking the bite out of fleas and ticks, Accessed February 9, 2013.


SOURCE Bayer HealthCare LLC Animal Health Division

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Chris Van Tuin, Chief Technologist for the Western US at Red Hat, has over 20 years of experience in IT and Software. Since joining Red Hat in 2005, he has been architecting solutions for strategic customers and partners with a focus on emerging technologies including IaaS, PaaS, and DevOps. He started his career at Intel in IT and Managed Hosting followed by leadership roles in services and sales engineering at Loudcloud and Linux startups.
The cloud has reached mainstream IT. Those 18.7 million data centers out there (server closets to corporate data centers to colocation deployments) are moving to the cloud. In his session at 17th Cloud Expo, Achim Weiss, CEO & co-founder of ProfitBricks, will share how two companies – one in the U.S. and one in Germany – are achieving their goals with cloud infrastructure. More than a case study, he will share the details of how they prioritized their cloud computing infrastructure deployments ...
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete en...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing thes...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
Between the compelling mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how busine...
Interested in leveraging automation technologies and a cloud architecture to make developers more productive? Learn how PaaS can benefit your organization to help you streamline your application development, allow you to use existing infrastructure and improve operational efficiencies. Begin charting your path to PaaS with OpenShift Enterprise.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of, and Fred Yatzeck, principal architect leading product development at, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at th...
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction....
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, al...
Data loss happens, even in the cloud. In fact, if your company has adopted a cloud application in the past three years, data loss has probably happened, whether you know it or not. In his session at 17th Cloud Expo, Bryan Forrester, Senior Vice President of Sales at eFolder, will present how common and costly cloud application data loss is and what measures you can take to protect your organization from data loss.
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at DevOps Summit, Bryan Cantrill, CTO at Joyent, will demonstrate a third path: containers on multi-tenant bare metal that maximizes performance, security, and networking connectivity.