Welcome!

News Feed Item

Bayer HealthCare's Seresto® voted best new flea and tick control product for dogs in the 2014 Better Homes and Gardens Best New Product Awards1

SHAWNEE, Kan., Feb. 28, 2014 /PRNewswire/ -- Americans cast their votes in a leading consumer-voted awards program in North America and Bayer HealthCare's Seresto® was selected as this year's best new flea and tick control product for dogs. Seresto®, winner of a 2014 Better Homes and Gardens Best New Product Award,1 provides dog or cat owners with the performance they expect from a monthly flea and tick topical in an easy-to-use convenient collar that protects for eight months with only one application. The consumer study was conducted by BrandSpark International.

(Photo: http://photos.prnewswire.com/prnh/20140228/NY74152-c )
(Logo: http://photos.prnewswire.com/prnh/20140228/NY74152-a )
(Logo: http://photos.prnewswire.com/prnh/20140228/NY74152-b )

Seresto® features a sustained release technology that gives cats or dogs eight months of uninterrupted protection against fleas and ticks, making it different from other collars and monthly topicals. Flumethrin and imidacloprid, the collar's active ingredients, are continuously replenished over the animal's skin and hair in low concentrations for eight months. Seresto® kills fleas within 24 hours and ticks within 48 hours after initial application. Reinfesting fleas are killed within two hours and reinfesting ticks are killed in as quickly as six hours on dogs.

"When Seresto® was first introduced, pet owners recognized the benefits of using an effective, long-lasting flea and tick treatment alternative that reduces the hassle of remembering to use monthly topical or oral treatments," said Ian Spinks, president and general manager, Bayer HealthCare LLC Animal Health Division. "Then and now, Seresto® provides pet owners with the efficacy they need in the convenience of a collar. Bayer is honored to accept the 2014 Better Homes and Gardens Best New Product Award for flea and tick control in the dog category for Seresto®."

Flea and tick infestations can be serious
While year-round protection against fleas and ticks is recommended by many veterinarians, pet owners may simply forget to apply monthly treatments, or only apply them during months when these parasites are likely to be prevalent. Noncompliance can put their pets at a greater risk for an infestation.

According to the U.S. Food and Drug Administration, flea bites can be dangerous to some pets, potentially causing flea allergy dermatitis.2 As a result, a pet's constant scratching to rid itself of fleas can cause permanent hair loss and other skin problems. In addition, a pet can get tapeworms if it eats an infected flea. Fleas feasting on a pet's blood can lead to anemia and, in rare cases, death.

"Protecting your dog or cat year-round against fleas and ticks is part of responsible pet ownership and Seresto® can help you provide your cat or dog with eight months of protection against these parasites," said Cristiano von Simson, DVM, MBA, director, Veterinary Technical Services, Bayer HealthCare LLC Animal Health Division. "With Seresto® being effective for eight months, it suits today's busy lifestyles well."   

"With new products introduced each year, it can be challenging for consumers to choose the right options for themselves and their families," said Robert Levy, president and CEO of BrandSpark International and founder of the Best New Product Awards. "The Better Homes & Gardens Best New Product Awards has been designed to help shoppers sort through new products and can give them  confidence that the product they select—like Bayer's Seresto® flea and tick control—has been endorsed by consumers like them."

The design of Seresto® includes a ratchet-release system and, on the small dog and cat collars, a pre-determined breaking point. This is important, so that in the unlikely event of a cat or a dog being trapped, the pet's own strength is sufficient to allow for a quick release.

Seresto® is available in veterinary clinics, pet specialty stores and participating online pet retailers. Each collar comes with three optional reflectors for added visibility at night. Seresto® is available for cats, for small dogs up to 18 pounds, and for large dogs above 18 pounds.

About Seresto®
For more information on Seresto®, visit http://www.bayerdvm.com/show.aspx/productdetail/seresto-for-dogs

About Bayer HealthCare
The Bayer Group is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. Bayer HealthCare, a subgroup of Bayer AG with annual sales of EUR 18.6 billion (2012), is one of the world's leading, innovative companies in the healthcare and medical products industry and is based in Leverkusen, Germany. The company combines the global activities of the Animal Health, Consumer Care, Medical Care and Pharmaceuticals divisions. Bayer HealthCare's aim is to discover, develop, manufacture and market products that will improve human and animal health worldwide. Bayer HealthCare has a global workforce of 54,900 employees (Dec. 31, 2012) and is represented in more than 100 countries. More information at www.healthcare.bayer.com.

Contact:
Staci Gouveia, Tel. 203.809.9008
Email: [email protected]

Lauren Dorsch, Tel. 913.827.6306
Email: [email protected]

Find more information about Bayer HealthCare Animal Health at
www.animalhealth.bayerhealthcare.com
Follow us on Twitter: @Bayer4animalsUS
Follow us on Facebook: www.facebook.com/healthcare.bayer

Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer's public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

1 Based on a survey of 2,485 consumers using a proprietary methodology developed by BrandSpark International using Consumer Appeal and Purchase Intent against two competitive products. Highest score determines the winner, not necessarily statistical significance. Categories are not necessarily reflective of the total market. For more information, visit http://www.BestNewProductAwards.com.

2 U.S. Food and Drug Administration, Taking the bite out of fleas and ticks, http://www.fda.gov/AnimalVeterinary/NewsEvents/FDAVeterinarianNewsletter/ucm130778.htm. Accessed February 9, 2013.

 

SOURCE Bayer HealthCare LLC Animal Health Division

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...