Welcome!

News Feed Item

Guitar Superstar Orianthi Endorses Fretlight Learning System

Australian Phenomenon Joins Fretlight Team to Promote Awareness Of Revolutionary Way to Learn Guitar

RENO, Nev., Feb. 28, 2014 /PRNewswire/ -- Optek Music Systems, Inc., makers of the Fretlight Guitar, announced today that rock guitar superstar Orianthi Panagaris will endorse the Fretlight learning system. The 29-year old Australian sensation, handpicked by Michael Jackson to play lead guitar in his This Is It concert tour, is internationally recognized as one of the best guitar players in the world. Orianthi joins the ranks of music legends Alice Cooper and Chris Isaak as the newest ambassador for Fretlight, the world's fastest and most innovative way to learn to play guitar.  

(Photo: http://photos.prnewswire.com/prnh/20140228/CL74063 )

Orianthi will be featured in print, broadcast and online advertising and promotional materials highlighting the advantages and breakthrough technology of the Fretlight Guitar Learning System.  Fretlight guitars are beautifully crafted guitars with one ingenious difference – they are all equipped with the world's only built-in LED Learning System.  Fingering positions for chords, scales, songs, riffs and even tablature light up where players need the information most, right under their fingers.

Orianthi has won fans the world over with her original music as well as for her jaw-dropping lead guitar work for the likes of Santana, Michael Jackson, Steve Vai, Alice Cooper, Michael Bolton, Prince, ZZ Top, Adam Lambert, Carrie Underwood, John Mayer, Dave Stewart and others. Currently on tour in Germany, Orianthi returns to the U.S. to rejoin Alice Cooper on the Motley Crue Farewell Tour in July. In 2013 she released her second major studio album, Heaven In This Hell, produced by Stewart.  

The partnership with Fretlight will ultimately include an endorsed product line to excite a new generation of guitar players. With her message of inspiration and empowerment, Orianthi provides Fretlight with a spokesperson who is not only able to reach a broad consumer demographic, but also has rock-solid credibility among the most hard-core players.  

"I've always looked for ways to inspire people, especially young people, to play guitar," said Orianthi. "When I first saw Fretlight, I immediately connected with the vision.  Today's kids expect technology to help them on their journey, and that's exactly what Fretlight does."

Industry studies indicate that 80 percent of first-time guitar players eventually give up because of the slow, difficult and often frustrating process of learning to play.  The Fretlight Guitar breaks down these difficult barriers by eliminating the back-and-forth routine from traditional books and diagrams.  The Fretlight Guitar truly has something for every level of player.  Ideal for beginners wanting to play their favorite riff fast, to advanced players looking to audition new scales and improvise new solos.

"We're very proud to have a player of Orianthi's talent on our team, helping with this important cause," said Rusty Shaffer, CEO and inventor of the Fretlight Guitar. "She immediately understood that Fretlight is all about getting more people to experience the joy of playing guitar, even if they're complete beginners. We're hoping more artists will step up and join us, the way Ori has, to help create more guitar players."

Connecting to a PC or Mac, Fretlight Guitar comes complete with software, interactive video lessons and play-along interactive videos.  Thousands of song tabs can be downloaded from the internet and learned on the Fretlight Guitar using the optional Guitar Pro 6 Fretlight Ready software.  Fretlight's extensive catalog of instructional videos features songs by Stevie Ray Vaughan, David Gilmour, Eric Clapton, Bob Seger, The Doors, Nirvana, Van Halen, Aerosmith, Jimi Hendrix and many other guitar heroes, plus videos dedicated to songs in a variety of genres, including acoustic, rockabilly, blues, classic rock and more.

About Optek Music Systems, Inc.
Based in Reno, Nevada, Optek Music systems is the manufacturer and distributor of the groundbreaking Fretlight Guitar Learning System.  Invented in 1987 by Optek founder and CEO Rusty Shaffer, the Fretlight Guitar has changed the way the world learns to play by combining advanced digital and LED technologies within the timeless form and function of classic electric, acoustic and bass guitars.  Optek has many U.S. and international patents as well as patents pending for its interactive guitar learning systems and musical instrument manufacturing designs. Fretlight Guitars can be purchased at select retailers or online at www.fretlight.com

About Orianthi Panagaris
A guitar prodigy from Adelaide, Australia, Orianthi was heavily influenced by the music of Jimi Hendrix, Eric Clapton, Santana, Cream and others introduced to her by her musician father. Growing up in the mid-80's, she also listened to and studied the techniques of guitar rockers Van Halen, Whitesnake, Aerosmith, Guns n' Roses and Joe Satriani. At 15, she left school to pursue her passion full time, playing in a local cover band in Adelaide. When she opened for Steve Vai and ZZ Top, her world changed forever. Upon hearing of her, Carlos Santana asked Ori to jam with him during a tour stop in Adelaide, inviting her on stage to play for her home town audience. At the age of 20 she launched her career in earnest with her first independent release, Violet Journey, in 2005. A year later she realized her dream of moving to America where she signed on with Geffen. After an on-stage appearance with Carrie Underwood at the 2009 Grammy Awards, she went from little-known lead guitarist to the latest buzz on the internet. To her disbelief, Michael Jackson asked if she would join his band on his This Is It concert series in London. She readily accepted and immediately joined the ranks of prestigious guitarists who worked with Jackson, including Eddie Van Halen, Slash and Jennifer Batten and more. Sadly, the world lost one of its most treasured musical icons and the tour never happened. However, Orianthi was present at all the rehearsals prior to Jackson's death, and considers the lessons learned working with the King of Pop as some of the most profound of her career. In the fall of 2009, Orianthi released her major label debut, Believe. The album produced the platinum single "According To You" which was a worldwide hit. Coming off the success of Believe and headlining shows around the world, Orianthi was asked to join Alice Cooper's band for its 2011 U.S. tour. She has continued to tour with Alice Cooper through 2013 and will rejoin the band in 2014.

SOURCE Fretlight Guitar

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., discussed how these tools can be leveraged to develop a lasting competitive advantage ...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
FinTechs use the cloud to operate at the speed and scale of digital financial activity, but are often hindered by the complexity of managing security and compliance in the cloud. In his session at 20th Cloud Expo, Sesh Murthy, co-founder and CTO of Cloud Raxak, showed how proactive and automated cloud security enables FinTechs to leverage the cloud to achieve their business goals. Through business-driven cloud security, FinTechs can speed time-to-market, diminish risk and costs, maintain continu...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that’s no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, will explore how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He wi...
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
For financial firms, the cloud is going to increasingly become a crucial part of dealing with customers over the next five years and beyond, particularly with the growing use and acceptance of virtual currencies. There are new data storage paradigms on the horizon that will deliver secure solutions for storing and moving sensitive financial data around the world without touching terrestrial networks. In his session at 20th Cloud Expo, Cliff Beek, President of Cloud Constellation Corporation, d...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, will provide a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to ...