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Digital English Language Learning Market Soaring in Asia

Asia Generates the Highest Revenues for Digital English Language Learning on the Planet According to a New Ambient Insight Report

SEATTLE, Feb. 28, 2014 /PRNewswire-iReach/ -- The digital English language learning market in Asia is booming. The five-year compound annual growth rate (CAGR) in Asia is 14.2% and revenues reached $863.1 million in 2013. Revenues will reach a staggering $1.6 billion by 2018, according to a new Ambient Insight report called, "The 2013-2018 Asia Digital English Language Learning Market."

Forecasts for twenty countries are included in this Asia regional report: Australia, Bangladesh, Cambodia, China (including Hong Kong and Macao), India, Indonesia, Japan, Laos, Malaysia, Mongolia, Nepal, New Zealand, Pakistan, the Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, and Vietnam.

In 2013, China was the top buying country, followed by South Korea, Japan, India, and Taiwan. By 2018, Indonesia will overtake Taiwan to be the fifth largest buying country.

"Ambient Insight has revised our Asia forecasts for digital English language learning products significantly upward from previous forecasts," reports Sam S. Adkins, Chief Research Officer.  "In terms of growth rates, the highest growth rates for digital English language learning are in Sri Lanka, followed by Thailand, Pakistan, and Malaysia."

The free Abstract is available at:


There are two sections in this report: a demand-side analysis and a supply-side analysis. Additionally, the report includes an index of over 256 suppliers cited in the report that are competing in particular countries in the region.

The demand-side analysis provides suppliers with five-year revenue forecasts for twenty countries in Asia," comments CEO Tyson Greer. "The top ten with the highest growth rates are countries that were nascent (emerging) markets for digital English as recently as 2011, and were generating very low revenues for suppliers. These countries are now vibrant revenue opportunities for suppliers."

The supply-side section provides revenue forecasts for five types of digital English learning products and services including: Self-paced eLearning, Collaboration-based Learning (live online tutoring), Digital Reference-ware (eTextbooks), Mobile Learning apps and edugames, and Mobile Learning value added services (VAS).

"The substantial growth in revenues for digital English language learning products in Asia over the forecast period is due to several convergent catalysts," adds Adkins.  "For example, although the Mobile Learning VAS offerings in developing economies in Asia have relatively low subscription prices, millions of customers are subscribing. Consequently, the revenues are quite high."

By the end of 2013, Asia had 98 Mobile Learning VAS products, which is 45% of all Mobile Learning VAS products on the global market. India had the most with 37 products on the market.

"The mobile network operators (MNOs) are now major distributors of digital English language learning products to consumers in Asia. The supply chain (and the business models) can be complex depending on the country," comments Greer. "The MNOs partner with third-party suppliers for the content. This is now a lucrative distribution channel for digital education content publishers. The top revenue-generating type of Mobile Learning VAS in Asia is English language learning."

Media Contact: Sam Adkins, Ambient Insight, 360-805-4298, [email protected]

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SOURCE Ambient Insight

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